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What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Content distribution
  • Supported: Content promotion

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: Original content creation
  • Supported: Global content marketing (platform translated in 14 languages)
  • Supported: Digital asset manager (DAM) built-in
  • Supported: Vetted, searchable network of freelance writers, influencers, photographers, and videographers
  • Supported: Pitch proposal and assignment functionality
  • Supported: Video management tool with time-stamped commenting
  • Supported: Customizable content templates

Skyword Screenshots

Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Robust content analytics are available within the Skyword Platform.Streamline your video review process with time-stamped comments.The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.The Skyword Platform is translated into 14 languages.Skyword's built-in digital asset manager (DAM).

Skyword Videos

Take a tour of The Skyword Platform, content marketing software designed to help you produce quality, original content - at scale!

Watch Skyword's integration with Google Analytics™ combines Google Analytics data with the storytelling metrics native to Skyword’s platform. With this integration, Skyword gives its customers a holistic view of the health of their content and enables both marketers and publishers to optimize the quality of the stories they publish. Through this streamlined intelligence, users are better positioned to create content that will grow the brand’s audience and loyal base of customers.

Watch One video does not a content marketing program make. For your brand story to have a prevailing effect on the market, you must produce video consistently and at scale – and that requires a combination of savvy project managers and powerful technology. The Skyword Platform offers a single, unified space where your team can communicate and collaborate. From here, you can manage video content seamlessly from vision, to detailed (time-stamped) rough cut review, to publishing and measurement. Our services team can help support you in the process, whether you are producing animation, developing training videos, or reworking old content for new global audiences.

Watch What’s the trick to assembling a talented, committed team of content creators? First: a global pool of top-notch creatives. Second: a team of content strategists who can help you piece together those contributors—the heart and soul of your content strategy—and get important industry influencers on board. Third: a technology platform that streamlines management and payment processes. Trying to match writers in Buenos Aires, Beijing, and Moscow with strategy coming out of your Chicago headquarters? We’ve got you covered.

Watch The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan. Preview your entire month at a glance, or highlight specific assignments to see even more detail. View and create assignments, RFPs, projects, and events. Capture activities such as marketing events, product launches, corporate announcements, paid media flights, conferences, as well as organizational milestones, and keep them organized within the Skyword Marketing Calendar. Ensure that stories are being assigned and published in support of your organization’s efforts for a more solidified brand experience.

Watch Spending more time tracking down documents and managing review cycles than creating content? It’s a common problem. The Skyword Platform was designed to streamline the process and bring visibility and clarity to everyone in the enterprise who has a stake in your project. At the same time, it is fully customizable to your approval processes. You can invite as many reviewers as you need to, at whatever point of development it makes sense for them to step in. Reviewers can make comments within the body of a shared text document, or as time-stamped comments on videos in progress. Everything stays in one place, and everyone stays sane.

Watch Your content needs to answer the questions that your audience is asking. Search engine optimization plays an important role in content strategy, and the SEO Scorecard on the Skyword Platform makes it a clear, simple process. When you assign keywords to a particular article, contributors must meet your SEO standards before they can send it out for review. You can even optimize content for search in local languages and locales.

Watch What happens to your carefully crafted stories after you create them? Do they move audiences to act in the ways you hoped they would? Or do they sit around collecting dust? We help make sure it’s the former. From the Skyword Platform, you can publish content to various social media platforms. You can even promote and track content performance directly from the Platform, so everything stays in one place. Take advantage of our partnership with content discovery services to distribute your content to the sites and social networks where your audience is.

Watch Authentic content that moves audiences on an emotional level requires knowledge of the intricacies of culture, local networks, and the market itself. Skyword’s pool of top creatives around the world can help you make headway quickly, avoid common mis-takes, and tap into spheres of influence you may otherwise miss. The Skyword Platform makes it easy to compensate contributors in local currencies — saving you time and re-sources and boosting your street cred with local teams.

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Skyword Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%

Skyword Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Spain, Mexico, Canada, Brazil, Argentina, Portugal, Russia, France, Germany, Italy, Japan, China, Sweden, Korea, Turkey, etc.
Supported LanguagesEnglish, English US, English UK, Spanish, Portuguese, Russian, French, German, Italian, Swedish, Mandarin, Japanese, Korean, Dutch, Turkish

Frequently Asked Questions

Welcome (An Optimizely Company), Contently, and Upland Kapost are common alternatives for Skyword.

Reviewers rate Content performance analytics highest, with a score of 9.

The most common users of Skyword are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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