TrustRadius Insights
Skyword has become a valuable platform for users looking to submit content across multiple departments and track analytics while …
Overview
What is Skyword?
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification,…
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What is Skyword?
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…
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- Setup fee optional
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is Skyword?
The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.
Skyword Features
Content Publishing Features
- Supported: Content hub
- Supported: Content distribution
- Supported: Content promotion
Content Reporting & Analytics Features
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Additional Features
- Supported: Original content creation
- Supported: Global content marketing (platform translated in 14 languages)
- Supported: Digital asset manager (DAM) built-in
- Supported: Vetted, searchable network of freelance writers, influencers, photographers, and videographers
- Supported: Pitch proposal and assignment functionality
- Supported: Video management tool with time-stamped commenting
- Supported: Customizable content templates
Skyword Screenshots
Skyword Videos
Skyword Integrations
- WordPress
- Drupal
- Google Analytics
- Traackr
- Domo
- Kaltura
- Adobe Experience Manager
- Klout
- Adobe Marketo Engage
- Oracle Marketing
- Semrush
- WordPress VIP
- BigStock
- Methode
- Vidaao
- Copyscape
- YouTube
- Google Plus
Skyword Competitors
Skyword Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States, United Kingdom, Spain, Mexico, Canada, Brazil, Argentina, Portugal, Russia, France, Germany, Italy, Japan, China, Sweden, Korea, Turkey, etc. |
| Supported Languages | English, English US, English UK, Spanish, Portuguese, Russian, French, German, Italian, Swedish, Mandarin, Japanese, Korean, Dutch, Turkish |
Skyword Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 20% |
| Enterprises (more than 500 employees) | 80% |
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(12)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Skyword has become a valuable platform for users looking to submit content across multiple departments and track analytics while maintaining control over approval privileges. Users have been able to expand their expertise by writing about various topics, thanks to the platform's versatility. Freelancers particularly appreciate the clear instructions and quick payment turnaround that Skyword offers. It has garnered praise as a great way for businesses to hire quality content creators without resorting to a hard sell approach. The robust SEO tool and scorecard have proven particularly helpful for SEO writers, enabling them to optimize their content effectively. Additionally, Skyword 360 allows solopreneurs to partner with well-known brands, gaining exposure and building relationships with clients through visual storytelling using videos and photos. The platform also facilitates effective content management and project communications, helping users streamline their workflow. Similarly, many freelancers value the steady income and the ability to stay engaged with technology-driven topics that Skyword offers. A common sentiment among users is that the platform provides consistent work opportunities, addressing the problem of finding consistent writing gigs.
Ease of use: Users have consistently praised the ease of use of the Skyword platform. Many reviewers have commented on how user-friendly and intuitive the interface is, making it easy for them to navigate and access all the necessary features.
Responsive customer support: The customer support team at Skyword has received positive feedback from users. Several reviews mention that the support representatives are responsive and helpful when addressing any issues or questions that arise.
Real-time content review: The ability to review peer content in real-time is highly valued by users. This feature allows them to collaborate with other writers, provide feedback, and ensure the quality of their work before submission. Some users have mentioned that this feature enhances their writing process and improves overall productivity.
Difficulties finding writing jobs: Some users have reported difficulties in finding new writing jobs on the Skyword platform. They have expressed frustration with the lack of available projects and a desire for more opportunities to work.
Lack of clear communication when programs stall or end: Users have mentioned a lack of clear communication from Skyword when programs stall or end. They have expressed disappointment and confusion about the status of their assignments, highlighting the need for better transparency and updates.
Glitches with spelling and grammar checks: Several users have encountered glitches with the spelling and grammar checks on the Skyword platform. They have experienced issues with content resubmission due to these glitches, indicating a need for improvement in this area.
Users have made several recommendations based on their experiences with Skyword. Here are the three most common ones:
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Consider the full-service option for content marketing: Users recommend exploring the full-service option provided by Skyword for their content creation needs. This option offers value at the content strategy level and includes editorial oversight. By taking advantage of this service, companies can streamline their content creation process.
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Develop objectives upfront and get buy-in from key stakeholders: It is recommended to establish clear objectives and obtain buy-in from key stakeholders before using Skyword. This aligns the team's efforts and ensures that the content created meets the company's goals.
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Populate important areas for contributors: Users advise populating essential areas such as style guides and target audiences within the Skyword platform. This helps contributors understand the requirements and guidelines for producing high-quality content.
Overall, users find Skyword to be a professional and responsive platform for content creation, offering a streamlined solution for both freelance writers and companies. They appreciate the attentive staff, ease-of-use, and high-quality results achieved through Skyword's services.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
I use Skyword as a freelance contributor. I have been commissioned by the Skyword team to write articles and reports for their clients across a couple of programmes. One was for Radial, a former eBay enterprise company, and one was for MasterCard. Phillips Lighting was due to be another client but the content they required did not span my area of expertise, which is retail.
- It provides a good structure re timelines ie it's really clear how long you have to work on any given assignment, once accepted. You also receive handy reminder emails that your deadline is approaching in xx hours for instance.
- It's good for being able to access the brief and any ancillary notes/reports all in one location rather than have to deal with multiple emails and downloads from other sources. It's a bit like a one-stop shop for a journalist's brief/commissions.
- The set up for uploading content is well organised and helps in the planning stage for articles. The various sections required help ensure you stick tightly to the given brief.
- It would be useful to see historical versions of copy that you have uploaded rather than the latest, edited version.
- In some programmes the rules are a bit too prescriptive ie set word counts with not too much variance. Similarly, sometimes you have to almost 'shoe horn' key words into the copy in order to hit the number required. This can make the text sound repetitive and less creative journalistically.
- Not quite sure what the readability scores bring to the party?
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- It's good for me as a freelance contributor and income but I can't put an ROI on it since I'm assigned commissions rather than being the person doing the assigning.
February 09, 2018
SkyWord helps get your content marketing program up and running
We use SkyWord to help manage our B2B content development. They manage our content site, The Benefits Guide, for us, and source a great deal of educational content for us, from articles to infographics to videos. It's used specifically for the B2B team to target our employer audience. It helps us create a rich experience for employers to discover more about issues that affect them - from health care to HR to building their business.
- Creating a lot of content quickly and efficiently
- Identifying new and important topics and content areas to explore
- Providing timely and helpful account service
- They run all content through their platform, which could use a UX upgrade and also they should consider not requiring clients to use their proprietary platform at all times
- They should improve capability with apps/mobile
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83.33333333333334%
8.3
80%
8.0
- They've helped us drive a lot of traffic to our content and demonstrated positive engagement metrics
- They've improved our thought leadership standing and made a measurable difference in our brand affinity measures
SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
February 06, 2018
Skyword - A great partner for B2B Marketing
We're using Skyword as a blogging platform to help us scale our blogging efforts by reaching the right quantity and quality using freelancers and focusing on SEO.
- SEO
- Editorial Calendars
- Analytics
- Utilizing best practices to create more high impact blog posts
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80%
8.0
90%
9.0
- High quality leads that increased our bottom line
- Increased awareness and engagement with our social and digital activities
November 07, 2016
Skyword is your go-to for Content Development
Skyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.
Marketing objectives for our Skyword relationship:
Marketing objectives for our Skyword relationship:
- Drive organic search traffic
- Provide rich content for our social channels
- Create a library of rich content to support our ongoing CRM needs
- Enhance the online site experience by providing contextually rich information
- Be a companion and utility brand within our category
- Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
- Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
- The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.
- No current cons or issues with their services and platform.
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63.33333333333333%
6.3
100%
10.0
- Significant month-over-month organic traffic growth
- Elevated click-through rates from email marketing
- Increases in site visits from social
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