Skyword

Skyword

Score 7.0 out of 10
Skyword

Overview

What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification,...

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Skyword

Skyword

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What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement.…

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  • Setup fee optional

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Skyword?

The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Content distribution
  • Supported: Content promotion

Content Reporting & Analytics Features

  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Additional Features

  • Supported: Original content creation
  • Supported: Global content marketing (platform translated in 14 languages)
  • Supported: Digital asset manager (DAM) built-in
  • Supported: Vetted, searchable network of freelance writers, influencers, photographers, and videographers
  • Supported: Pitch proposal and assignment functionality
  • Supported: Video management tool with time-stamped commenting
  • Supported: Customizable content templates

Skyword Screenshots

Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.Screenshot of The Skyword Platform is translated into 14 languages.Screenshot of Skyword's built-in digital asset manager (DAM).

Skyword Videos

Watch Skyword's integration with Google Analytics™ combines Google Analytics data with the storytelling metrics native to Skyword’s platform. With this integration, Skyword gives its customers a holistic view of the health of their content and enables both marketers and publishers to optimize the quality of the stories they publish. Through this streamlined intelligence, users are better positioned to create content that will grow the brand’s audience and loyal base of customers.

Watch One video does not a content marketing program make. For your brand story to have a prevailing effect on the market, you must produce video consistently and at scale – and that requires a combination of savvy project managers and powerful technology. The Skyword Platform offers a single, unified space where your team can communicate and collaborate. From here, you can manage video content seamlessly from vision, to detailed (time-stamped) rough cut review, to publishing and measurement. Our services team can help support you in the process, whether you are producing animation, developing training videos, or reworking old content for new global audiences.

Watch What’s the trick to assembling a talented, committed team of content creators? First: a global pool of top-notch creatives. Second: a team of content strategists who can help you piece together those contributors—the heart and soul of your content strategy—and get important industry influencers on board. Third: a technology platform that streamlines management and payment processes. Trying to match writers in Buenos Aires, Beijing, and Moscow with strategy coming out of your Chicago headquarters? We’ve got you covered.

Watch The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan. Preview your entire month at a glance, or highlight specific assignments to see even more detail. View and create assignments, RFPs, projects, and events. Capture activities such as marketing events, product launches, corporate announcements, paid media flights, conferences, as well as organizational milestones, and keep them organized within the Skyword Marketing Calendar. Ensure that stories are being assigned and published in support of your organization’s efforts for a more solidified brand experience.

Watch Spending more time tracking down documents and managing review cycles than creating content? It’s a common problem. The Skyword Platform was designed to streamline the process and bring visibility and clarity to everyone in the enterprise who has a stake in your project. At the same time, it is fully customizable to your approval processes. You can invite as many reviewers as you need to, at whatever point of development it makes sense for them to step in. Reviewers can make comments within the body of a shared text document, or as time-stamped comments on videos in progress. Everything stays in one place, and everyone stays sane.

Watch Your content needs to answer the questions that your audience is asking. Search engine optimization plays an important role in content strategy, and the SEO Scorecard on the Skyword Platform makes it a clear, simple process. When you assign keywords to a particular article, contributors must meet your SEO standards before they can send it out for review. You can even optimize content for search in local languages and locales.

Watch What happens to your carefully crafted stories after you create them? Do they move audiences to act in the ways you hoped they would? Or do they sit around collecting dust? We help make sure it’s the former. From the Skyword Platform, you can publish content to various social media platforms. You can even promote and track content performance directly from the Platform, so everything stays in one place. Take advantage of our partnership with content discovery services to distribute your content to the sites and social networks where your audience is.

Watch Authentic content that moves audiences on an emotional level requires knowledge of the intricacies of culture, local networks, and the market itself. Skyword’s pool of top creatives around the world can help you make headway quickly, avoid common mis-takes, and tap into spheres of influence you may otherwise miss. The Skyword Platform makes it easy to compensate contributors in local currencies — saving you time and re-sources and boosting your street cred with local teams.

Skyword Integrations

Skyword Competitors

Skyword Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, United Kingdom, Spain, Mexico, Canada, Brazil, Argentina, Portugal, Russia, France, Germany, Italy, Japan, China, Sweden, Korea, Turkey, etc.
Supported LanguagesEnglish, English US, English UK, Spanish, Portuguese, Russian, French, German, Italian, Swedish, Mandarin, Japanese, Korean, Dutch, Turkish

Skyword Downloadables

Skyword Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)80%
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Reviews and Ratings

 (11)

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Reviews

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November 07, 2016

Skyword is your go-to for Content Development

Olin Graczyk | TrustRadius Reviewer
Olin Graczyk
Director of Digital Strategy
Red Fuse Communications (Marketing and Advertising, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Skyword is being utilized within the engagement department of our organization and resolves several ongoing needs for our brands.

Marketing objectives for our Skyword relationship:

  • Drive organic search traffic
  • Provide rich content for our social channels
  • Create a library of rich content to support our ongoing CRM needs
  • Enhance the online site experience by providing contextually rich information
  • Be a companion and utility brand within our category
Pros and Cons
  • Skyword truly acts as an extension of our marketing team, understanding our business and brand identity.
  • Skyword, as a managed solution, is quite autonomous and requires very little resource support on our end.
  • The quality of content and services from Skyword is top-notch. We never have to concern ourselves with their deliverables.
  • No current cons or issues with their services and platform.
Likelihood to Recommend
Skyword would be best utilized for the following areas:

  • Creating rich site content to drive organic traffic
  • Complementing your ongoing customer relationship plans
  • Maintaining rich content for email marketing programs
  • Developing rich content that goes beyond just standard articles
  • Expediting your content plans and creating at scale
  • Global content needs
  • Augmenting current content teams and needs with a third party vendor
Skyword Feature Ratings
Content Creation
N/A
N/A
Content Publishing (3)
63.33333333333333%
6.3
Content hub
90%
9.0
Content distribution
100%
10.0
Content promotion
N/A
N/A
Content Reporting & Analytics (2)
100%
10.0
Closed-loop tracking and reporting
100%
10.0
Content performance analytics
100%
10.0
Return on Investment
  • Significant month-over-month organic traffic growth
  • Elevated click-through rates from email marketing
  • Increases in site visits from social
Premium Support
No
Support Rating
10
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
Bug Resolution
No
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