August 28, 2019
Score 8 out of 10
Read Gabriela Band's full review
Likelihood to Recommend
Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.