Unique reach that comes at a price
Smaato is a great partner for our programmatic campaigns. We have worked with them over the last 2 years, mainly for mobile campaigns …
Smaato
Smaato
Smaato
Overview
What is Smaato?
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.
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What is Smaato?
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.smaato.com/contact
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- Premium Consulting / Integration Services
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Product Details
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What is Smaato?
Smaato’s digital ad tech platform is an omnichannel, self-serve monetization solution and ad server, designed to make monetization simple. With it, publishers can bring their first-party data and manage inventory. Marketers get access to inventory so they can reach audiences around the world and on any device.
Smaato is now part of the Verve Group, since the 2021 acquisition.
Smaato is now part of the Verve Group, since the 2021 acquisition.
Smaato Video
Customer Obsession With CEO Ajitpal Pannu
Smaato Competitors
Smaato Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Reviews and Ratings
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April 16, 2021
Unique reach that comes at a price
Smaato is a great partner for our programmatic campaigns. We have worked with them over the last 2 years, mainly for mobile campaigns although we used them for some desktop inventory as well. Our main point of cooperation was around inventory on their SSP on all standard IAB formats except playable ads, which we have not run with them.
- Great QPS control. You are able to control your infrastructure costs while also receiving inventory that interests you.
- Very good support team, fast to answer any questions about the product.
- Exclusive reach. We have found that most of Smaato's audience can not be found on other SSPs.
- Inventory can be a bit pricey in competitive markets like the US.
- Reporting dashboard is limited, needs work.
- They don't offer a lof of transparency about margins over media cost.
- We have seen prices a bit high, thus reducing profitability
- However, the vast reach has allowed us to get more budgets and fulfill them so the net effect is positive.
- We have been able to run campaigns that targeted the same user on mobile and desktop by running with Smaato and that has allowed us to get more budgets from specific clients.
Smaato has better anti-fraud controls than most exchanges. Even if the inventory ends up being a bit pricey, I am more comfortable running campaigns on Smaato because I know there won't be any issues with the clients claiming refunds for invalid traffic. I believe that as the industry matures, other SSPs will follow suit and prices will increase along with the board.