Smarp

Smarp

Score 8.5 out of 10
Smarp

Overview

What is Smarp?

Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.
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Recent Reviews

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Pricing

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Smarp

Smarp

N/A
Unavailable

What is Smarp?

Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

GaggleAMP

GaggleAMP

$25
per month
What is GaggleAMP?

GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks and…

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Product Details

What is Smarp?

Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms. Smarp leverages employee advocacy to drive wider reach and better conversion rates.

Smarp Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (2)

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Reviews

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December 09, 2021

Empower and Inspire Employees With Smarp

Diana Macovei | TrustRadius Reviewer
Diana Macovei
Senior Manager Global Employer Brand, Social Media and Communications
SWAROVSKI (Luxury Goods & Jewelry, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
2-way relationship. Swarovski gives its employees a voice. 5 to 10 new pieces of content are proposed by Swarovski employees and uploaded to Smarp every week. 88% User Engagement In the first half of 2020, from January to June, user engagement on Smarp was at an all-time high of 88%. 7 million people reached through a solid and authentic employer brand program built with the help of Swarovski employees.
Pros and Cons
  • Employee advocacy.
  • Statistics.
  • Engagement.
  • Pricing can be reduced per user.
Likelihood to Recommend
We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume
Most Important Features
  • Content sharing and scheduling.
  • Content suggestion.
  • Reach.
Return on Investment
  • No negative impact noticed so far.
Alternatives Considered
Global coverage, support, quick implementation, and transparent pricing.
Other Software Used
Microsoft 365 (formerly Office 365), Workday Human Capital Management, Hootsuite
Users and Roles
300
A mix of all business functions and locations - from senior leaders to sales consultants.
Support Headcount Required
3
Curiosity, open minded, empathy, IQ
Business Processes Supported
  • Employee Advocacy
  • Employer Brand reputation
  • Employee engagement
Innovative Uses
  • sharing content on LinkedIn
Future Planned Uses
  • sharing even more content
Likelihood to Renew
8
It's a solid tool and embraced by the people who are using it.
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
It offered what we needed when looking for an employee advocacy solution - easy to use.
Evaluation Lessons Learned
There's more competition now, many with a wider offer and lower prices
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Change Management Lessons
Change management was a minor issue with the implementation
No issue in implementing the tool
Implementation Issues
  • alignment with IT security
  • Procurement
  • Legal
Implementation Rating
8
Fast and smooth implementation, all aspects were clarified and solved in real time
Training Types Used
  • Online training
Online Training
9
Great support from the Account Manager on onboarding new users and explaining how the tool works.
Product Configurability
8
We did not need any special configuration, but was done to serve our purpose
Configuration Lessons
cannot comment on that - Single Sign on if available
UI Customization
Some - we have done small customizations to the interface
very little customization was needed, we only added our logo and colors
Extensibility and Customization
Some - we have added small pieces of custom code
some was needed to import feeds
Additional Customization Considerations
No, nothing extra
Support Rating
9
Very responsive support team, also taking into consideration feedback on how to improve the platform
Premium Support
No, no premium support purchased or needed
Exceptional Examples of Smarp Support
Can't think about something specific
Usability
9
very easy to use, available on PC or mobile
Easy Tasks
  • Schedule content
  • Propose content
Difficult Tasks
  • Approve content
  • mass deletion (does not exist yet)
Mobile Interface Availability and Impressions
Yes
Very well integrated with the desktop
Scalability
8
Reliability and Availability
8
Performance
8
Systems Integrated With
  • Single Sign On
Future Integration Plans
  • Intranet
Types of Integration
  • Single Signon
  • API (e.g. SOAP or REST)
Ease of Integration
8
Integration Lessons Learned
go for the single sign on
Pre-Sale Experience
9
Great support and guidance
Post-Sale Experience
8
very easy
Key Negotiation Points
Procurement was involved in the negotiations
Dealing with Smarp
Not really, just have a dialogue and be open about your expectations
Upgrade Process
No
Upgrade Benefits
  • N/A
Anticipated Benefits from Future Upgrades
  • Mass deletion of suggested content
Future Edition Upgrade Plans
No
Migrating Between Editions
No
November 18, 2021

A simple employee advocacy and social selling platform

Thomas (TC) Riley | TrustRadius Reviewer
Thomas (TC) Riley
Vice President, Information Services
MarketScale (Media Production, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Smarp is used both by the company and implemented with clients as a social selling platform. It is used across our company and primarily by the Sales and Marketing departments of our clients. Smarp provides an easy way for team members to consistently maintain a social presence and distribute the content the company is generating for marketing purposes.
Pros and Cons
  • Ease of use
  • Ease of setup
  • Channel segmentation
  • Detailed analytics
  • Improvement of UI/UX
  • Customization of newsletter/notification
  • Lack of customized configuration
Likelihood to Recommend
When you’re looking for a simple platform with easy deployment for employee advocacy and social sharing, Smarp is a great fit. It is easy to get started (for both Admin & Users) and is very easy to consistently use. If you’re looking for a more customizable and robust solution for this need, Smarp might not be the best choice on the market.
Most Important Features
  • Easy user management
  • Two clicks to share
  • Simple, intuitive feed
Return on Investment
  • Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
  • Smarp increased the average teams LinkedIn activity/sharing by ~50%
  • Smarp is affordable and often provides a positive ROI when considering the EEMV benefits
Alternatives Considered
Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.
Other Software Used
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