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Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.Read more
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2-way relationship. Swarovski gives its employees a voice. 5 to 10 new pieces of content are proposed by Swarovski employees and uploaded …
Smarp is used both by the company and implemented with clients as a social selling platform. It is used across our company and primarily …
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- Tech Details
Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms. Smarp leverages employee advocacy to drive wider reach and better conversion rates.
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2-way relationship. Swarovski gives its employees a voice. 5 to 10 new pieces of content are proposed by Swarovski employees and uploaded to Smarp every week. 88% User Engagement In the first half of 2020, from January to June, user engagement on Smarp was at an all-time high of 88%. 7 million people reached through a solid and authentic employer brand program built with the help of Swarovski employees.
- Employee advocacy.
- Pricing can be reduced per user.
We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume
- Content sharing and scheduling.
- Content suggestion.
- No negative impact noticed so far.
A mix of all business functions and locations - from senior leaders to sales consultants.
Curiosity, open minded, empathy, IQ
- Employee Advocacy
- Employer Brand reputation
- Employee engagement
- sharing content on LinkedIn
- sharing even more content
It's a solid tool and embraced by the people who are using it.
- Product Features
- Product Usability
It offered what we needed when looking for an employee advocacy solution - easy to use.
There's more competition now, many with a wider offer and lower prices
- Implemented in-house
Change management was a minor issue with the implementation
No issue in implementing the tool
- alignment with IT security
Fast and smooth implementation, all aspects were clarified and solved in real time
- Online training
Great support from the Account Manager on onboarding new users and explaining how the tool works.
We did not need any special configuration, but was done to serve our purpose
cannot comment on that - Single Sign on if available
Some - we have done small customizations to the interface
very little customization was needed, we only added our logo and colors
Some - we have added small pieces of custom code
some was needed to import feeds
No, nothing extra
Very responsive support team, also taking into consideration feedback on how to improve the platform
No, no premium support purchased or needed
Can't think about something specific
very easy to use, available on PC or mobile
- Schedule content
- Propose content
- Approve content
- mass deletion (does not exist yet)
Very well integrated with the desktop
- Single Sign On
- Single Signon
- API (e.g. SOAP or REST)
go for the single sign on
Great support and guidance
Procurement was involved in the negotiations
Not really, just have a dialogue and be open about your expectations
- Mass deletion of suggested content
Smarp is used both by the company and implemented with clients as a social selling platform. It is used across our company and primarily by the Sales and Marketing departments of our clients. Smarp provides an easy way for team members to consistently maintain a social presence and distribute the content the company is generating for marketing purposes.
- Ease of use
- Ease of setup
- Channel segmentation
- Detailed analytics
- Improvement of UI/UX
- Customization of newsletter/notification
- Lack of customized configuration
When you’re looking for a simple platform with easy deployment for employee advocacy and social sharing, Smarp is a great fit. It is easy to get started (for both Admin & Users) and is very easy to consistently use. If you’re looking for a more customizable and robust solution for this need, Smarp might not be the best choice on the market.
- Easy user management
- Two clicks to share
- Simple, intuitive feed
- Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
- Smarp increased the average teams LinkedIn activity/sharing by ~50%
- Smarp is affordable and often provides a positive ROI when considering the EEMV benefits
Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.