SmartEtailing

SmartEtailing, developed by Workstand, is a commerce solution designed specifically for local bike shops. This platform offers a range of features to help bike shops streamline their operations, expand sales opportunities, and grow their business. SmartEtailing caters to bike shops of various sizes, from small independent stores to large retailers. It serves professionals and industries such as bike shop owners, managers, employees, as well as bicycle and retail industry professionals.

Key Features

Bike Shop Operations Software: According to the vendor, SmartEtailing provides data visualization and performance management features, offering real-time updates on store performance. It includes sales and conversion visualizations, goal-setting tools, category sales reporting, and item-level drill downs for detailed insights.

Inventory Management System: The vendor claims that SmartEtailing helps bike shops manage their inventory effectively through open-to-buy planning, quantity-on-hand reports, and up-to-the-minute data for informed inventory strategies. It also offers algorithmic category-level min/max purchasing guidance and visibility into aged inventory to avoid stock shortages and overages.

Schedule and Payroll Management: The vendor states that SmartEtailing allows bike shops to build schedules quickly using an intuitive user interface, reducing over-scheduling to control labor costs. It utilizes integrated sales and traffic data for customer service planning, tracks overtime, PTO, and time clock errors, and enables the creation of commission plans to drive sales and motivate staff.

Website Marketing: According to the vendor, SmartEtailing includes an in-house marketing agency to help bike shops stand out and sell more. It coordinates and executes marketing strategies, displays products and services on the website for increased engagement, and connects available products to social profiles and Google shopping to reach more local shoppers.

Point-of-Sale Integration: The vendor claims that SmartEtailing allows bike shops to seamlessly sync their point-of-sale system with the website. It ensures up-to-date inventory visibility on the website and enables the direct export of orders from the website's admin, streamlining sales and inventory management processes.

Bike Rental Management: SmartEtailing simplifies bike rental business operations by accepting reservations for bicycle rentals directly on the website. It streamlines rental bookings and management, making it easier for bike shops to offer this service to their customers.

Trade-In Evaluation: According to the vendor, SmartEtailing allows bike shops to accept and evaluate bicycle trade-ins on their website. It provides an embeddable widget from Bicycle Blue Book for bike value estimation and offers customers the option to turn their pre-owned bikes into cash or store credit.

Advanced Site Traffic and Online Sales Report: The vendor states that this feature provides bike shops with detailed reports on site traffic and online sales. It helps analyze online performance, track key metrics such as page views and conversion rates, and provides insights into customer behavior and preferences.

Customized Marketing Solutions for Your Business: According to the vendor, SmartEtailing offers a more complete marketing service tailored specifically to bike shops. It includes monthly meetings to discuss business needs, on-site search engine optimization, navigation review and organization, homepage merchandising, footer layout and content review, internal page content review, mobile-first design review, conversion rate optimization, and social media review.

Showcase Your Brand: SmartEtailing allows bike shops to have a custom website design that sets them apart and merges the in-store experience with ecommerce best practices. According to the vendor, it provides a dedicated custom website team, professional headlines and copywriting, effective cross-linking and SEO tactics, premium design and layout, and custom CSS for a personalized website design.