Name: SmartEtailing
Author: SmartEtailing, Inc.

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SmartEtailing, developed by Workstand, is a commerce solution designed specifically for local bike shops. This platform offers a range of features to help bike shops streamline their operations, expand sales opportunities, and grow their business. SmartEtailing caters to bike shops of various sizes, from small independent stores to large retailers. It serves professionals and industries such as bike shop owners, managers, employees, as well as bicycle and retail industry professionals.

## Key Features

**Bike Shop Operations Software**: According to the vendor, SmartEtailing provides data visualization and performance management features, offering real-time updates on store performance. It includes sales and conversion visualizations, goal-setting tools, category sales reporting, and item-level drill downs for detailed insights.

**Inventory Management System**: The vendor claims that SmartEtailing helps bike shops manage their inventory effectively through open-to-buy planning, quantity-on-hand reports, and up-to-the-minute data for informed inventory strategies. It also offers algorithmic category-level min/max purchasing guidance and visibility into aged inventory to avoid stock shortages and overages.

**Schedule and Payroll Management**: The vendor states that SmartEtailing allows bike shops to build schedules quickly using an intuitive user interface, reducing over-scheduling to control labor costs. It utilizes integrated sales and traffic data for customer service planning, tracks overtime, PTO, and time clock errors, and enables the creation of commission plans to drive sales and motivate staff.

**Website Marketing**: According to the vendor, SmartEtailing includes an in-house marketing agency to help bike shops stand out and sell more. It coordinates and executes marketing strategies, displays products and services on the website for increased engagement, and connects available products to social profiles and Google shopping to reach more local shoppers.

**Point-of-Sale Integration**: The vendor claims that SmartEtailing allows bike shops to seamlessly sync their point-of-sale system with the website. It ensures up-to-date inventory visibility on the website and enables the direct export of orders from the website's admin, streamlining sales and inventory management processes.

**Bike Rental Management**: SmartEtailing simplifies bike rental business operations by accepting reservations for bicycle rentals directly on the website. It streamlines rental bookings and management, making it easier for bike shops to offer this service to their customers.

**Trade-In Evaluation**: According to the vendor, SmartEtailing allows bike shops to accept and evaluate bicycle trade-ins on their website. It provides an embeddable widget from Bicycle Blue Book for bike value estimation and offers customers the option to turn their pre-owned bikes into cash or store credit.

**Advanced Site Traffic and Online Sales Report**: The vendor states that this feature provides bike shops with detailed reports on site traffic and online sales. It helps analyze online performance, track key metrics such as page views and conversion rates, and provides insights into customer behavior and preferences.

**Customized Marketing Solutions for Your Business**: According to the vendor, SmartEtailing offers a more complete marketing service tailored specifically to bike shops. It includes monthly meetings to discuss business needs, on-site search engine optimization, navigation review and organization, homepage merchandising, footer layout and content review, internal page content review, mobile-first design review, conversion rate optimization, and social media review.

**Showcase Your Brand**: SmartEtailing allows bike shops to have a custom website design that sets them apart and merges the in-store experience with ecommerce best practices. According to the vendor, it provides a dedicated custom website team, professional headlines and copywriting, effective cross-linking and SEO tactics, premium design and layout, and custom CSS for a personalized website design.

SmartEtailing is an eCommerce platform deployed online, mobile, and in-store.

Shopify is a commerce platform designed for both online stores and retail locations.  Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

Basic Shopify

Grow

Advanced

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Standard

Plus

SmartEtailing

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eCommerce  is short for "electronic commerce." eCommerce software comprises electronic storefronts that provide an eCommerce solution for merchants hosting a website on which consumer transactions are generated online, and have many features ancillary to this purpose.

eCommerce

SmartEtailing Lite Website Package Tour - An excellent first step into eCommerce for your bike shop

SmartEtailing, Inc.

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Product catalog & listings

Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.

Product management

Bulk product upload

Admins can upload products in bulk using spreadsheets.

Branding

Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)

Search & filter

Visitors can easily search for products and filter products based on criteria like type, size, color, etc.

Mobile storefront

Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.

Product variations

Products with variations or configurable options are easy to list and easy to browse.

Subscriptions & downloads

Accommodates intangible “softgood” products like subscriptions, downloads, and free trials.

Website integration

Integrates with an existing company website or blog.

Visual customization

Users can customize the look & feel of the storefront; storefront is visually attractive.

Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

Customer service tools

Includes tools like live chat for providing customer service to eCommerce website visitors.

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Abandoned cart recovery

Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.

Tax calculator

Shopping cart calculates tax and may also process tax or integrate to 3rd party tax handling solutions.

Shipping calculator

Shopping cart calculates and displays cost of shipping or shipping estimates.

Integration with Amazon

Syncs product catalog to Amazon; customers can find, collect and purchase products on Amazon.

Integration with eBay

Syncs product catalog to eBay; customers can find, collect, and purchase products on eBay.

Checkout user experience

Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.

Online Payment System

Features related to processing online payment for eCommerce purchases.

PayPal integration

Integrates with PayPal’s online payment system.

Returns & refunds

Includes tools for managing product returns, exchanges, and refunds.

Single-click checkout

Returning customers can checkout, using their registered payment and shipping information, with one click.

eCommerce security

Security measures are in place to prevent a breach of sensitive payment information.

Credit card transaction fee

eCommerce vendor charges a payment processing fee (fixed or percentage) for credit card transactions.

B2B features

Includes features that that are valuable to B2B transactions, such as contract negotiation, pricing, invoicing, etc.

eCommerce Marketing

Features related to marketing for eCommerce websites

Promotions & discounts

Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.

Personalized recommendations

Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Product reviews

Allows customers to post ratings and reviews for individual products.

Social commerce integration

Integrates with social media to allow customers to share products, shop for products, and view ads within their social media networks.

Customer registration

Customers can register for an account with their email address, saving their contact, shipping and payment information.

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Multi-site management

Administrators can manage multiple storefronts or websites under one umbrella.

Order processing

Includes tools or integrations for order processing.

Inventory management

Includes tools or integrations for managing inventory.

Includes tools or integrations for managing or even automating accounting records related to eCommerce.

Shipping

Includes tools or integrations for order fulfillment of physical products.

Custom functionality

Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

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SmartEtailing

Overview

What is SmartEtailing?