After finding Smartlook, I stopped watching cat videos on YouTube
After using Smartlook for 4 years, I think it is really a brilliant solution to improve my site and fix bugs. For example when a user …
Smartlook
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Smartlook
Starting at $39 per month 5,000 sessions
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View all pricingStartup
$39
Cloud
per month 5,000 sessions
Business
$95
Cloud
per month 15,000 sessions
Free
Free forever
Cloud
per month 1,500 sessions
Entry-level set up fee?
- Setup fee optionalOptional
For the latest information on pricing, visithttps://www.smartlook.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Smartlook?
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.
Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.
Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.
Smartlook Screenshots
Smartlook Videos
Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors.
Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction.
Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction.
Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording.
This short video showcases some of the many features available for mobile app recording in Smartlook.
Smartlook Integrations
Smartlook Competitors
- Hotjar
- Mixpanel
- Heap
- Google Analytics
- Adobe Analytics
- Kissmetrics
- Webtrends Analytics
- IBM Digital Analytics
- Crazy Egg
- Bloomreach Commerce Experience Cloud
- GoSquared
- Woopra
- StatCounter
- Amplitude Analytics
- Mouseflow
- Inspectlet
- SessionCam
- Lucky Orange
- TIBCO Jaspersoft
- VWO
- Contentsquare (Clicktale)
- Siteimprove
- UserReplay
- Decibel Insight, from Medallia
- SeeVolution
- Appsee Mobile App Analytics
- Twilio Segment
- Flurry Analytics
- App Annie
- Localytics
- Adjust Attribution
- Mobivity
- Kochava
- CleverTap
- FullStory
- Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)
- Matomo (formerly Piwik)
Smartlook Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 40% |
| Mid-Size Companies (51-500 employees) | 40% |
| Enterprises (more than 500 employees) | 20% |
Smartlook Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English |
Comparisons
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Frequently Asked Questions
What are Smartlook's top competitors?
What is Smartlook's best feature?
Reviewers rate Usability highest, with a score of 8.7.
Who uses Smartlook?
The most common users of Smartlook are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
 (296)
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After using Smartlook for 4 years, I think it is really a brilliant solution to improve my site and fix bugs. For example when a user contacts me about a bug he encountered without giving me enough detail, I come back to Smartlook to see what really happened.
- Help me to improve interface.
- Help me to fix bugs.
- Create heatmap.
- Make interface easier
- Reduce prices
- Show what user typed on text box (except for confidential box)
January 28, 2022
A smart person always chooses a smart tool
We are using Smartlook for our B2C mobile apps. I have used Smartlook to get an insight that how people are using our application and I was able to identify a lot of key things from the user behavior. Also, we could make strong decisions based on the events data provided by them. Smartlook is a choice of smart people.
- Onboarding.
- Customer behaviour.
- Geographical data.
- As of now, I could not see any point that should be improved.
January 26, 2022
Fast setup and easy to use screen recording tool
We use Smartlook regularly to find user behaviors. A mixture of google analytics and Smartlook is a perfect combination for us. Google analytics helps in terms of page views, click events, user flows, etc. While Smartlook helps to generate heatmap, what the user is doing exactly on each and every page. We also use it in case of debugging or in case of MVP/usability testing.
- Screen Recording
- Heatmap Generation
- Recording of iframe or embeded content
- Multi device recording of the same user
January 14, 2022
Get an in-depth insight into your visitor's journey, visually.
We use Smartlook to gain in-depth insights into visitor behavior on our websites. Thanks to Smartlook, we can track visitors' actions exactly as we cannot do with other analytics tools. This guides us to create a richer user experience. With Smartlook, we found out the important issues that our visitors experienced during the checkout step, so we were able to increase the conversion performance of our website.
- Tracking how visitors are behaving on the website visually by video.
- Well-designed and customizable dashboard to quickly monitor what's happening on your website.
- It works in "real" real-time, so you can track your visitors' sessions instantly.
- It would be great if Smartlook has a mobile app.
- Sometimes it's hard to understand how to use some features.
- You cannot see it in records visually when visitors interact with an iframe on the web page (probably it's impossible to make it technically).
December 30, 2021
Smartlook--a new game-changer
Smartlook helped me to fix a ton of user-experience issues and drop-off sources on quizplus.com--mainly the funnel feature, where we came to understand why some of the customers are dropping off and by watching the video recordings, it gives us 100% confidence for the next decision.
- Funnels
- Events
- Recordings
- Heatmaps
- Funnel filtering
- Funnel comparison over two time periods
- Support filtering by wildcards across the system
November 25, 2021
Smartlook, or how to solve UX problems quickly and easily
We are using Smartlook only in the Product Department to detect UX problems of our website and improve them. We use it to increase our conversion rate thanks to funnel analysis and we also use it a lot to detect errors and bugs. So the main goal is really to improve UX in order to have more satisfied clients.
- The dashboard is really well done and summarize everything we need in a simple view.
- I love the funnel functionality, it helps us to see the step our users drop the most.
- Recordings are the thing we use the most to the real user journey.
- Events are also very well done to check actions precise page, or CTA...
- Behaviour flow is beta for the moment but I didn't really get it when I discovered it.
- The way to story our previous research. I sometimes don't find it easily, especially when I share Smartlook with a team.
- We can go further in collaboration mode, if I want to share findings with my team.
November 16, 2021
The best tool to understand how user interacts with your site
SmartLook is used personally by me to check bugs across my sites or test the user experience.
- Funnel creation.
- Show what users click and how interact with the website.
- No slowing down the website.
- Translation support.
November 12, 2021
Best Tool to Delight Customers
Smartlook is used across Product and Marketing to understand the customer journey. We use the tool to understand the customer pain points and to delight our product in a better way.
- Easy Integration
- Easy to use
- Easy Navigation to errors and events in sessions
- Heatmaps are very hard to use
- Funnels can be improved for better understanding
- Smartlook can bring Micro Survey as a new feature, Highly recommended
November 05, 2021
Bang for a buck
We use Smartlook to reduce the amount of back-and-forth between us and our customers. Customers are often short in words to describe their issues or don't have the (technical) know-how to share a good overview. It saves time on both sides if we can just see the recording of their session, especially getting the error logs from the browsers which is a huge headache to get from the non-tech-savvy customers. We also use Smartlook to understand how our customers are using our product and how they adopt new features. Again, it helps with saving a lot of time and not bothering customers with such questions and spending their time and/or our money. In our case, we have several departments using Smartlook and it has nice team access to share recordings across the team. For some reason, upgrading limits have to go through support. Luckily, they are fast and helpful.
- Affordable pricing.
- Logs browser errors.
- Fast support.
- Ease of setup.
- User Interface.
We use Smartlook to better understand the user experience on our website and application backend, and the fact that you can review the exact user experience by watching the video session is amazing. The feedback that's inside the events linked to the user's actions is beyond words. Smartlook provides awesome analytics to improve the user journey and for discovering weaknesses for improving the product and website strengths. The UI is the easiest to understand and navigate of all the ones we've tried.
- Screen recordings.
- Heatmap.
- User analysis.
- Customer support.
- Support hours.
November 02, 2021
Smartlook provide important answers about your website/business, even without asking for them
Smartlook is a very helpful tool which can answer even those questions about your website performance, you never asked for! The IT and marketing specialist got a much clearer picture of our website's functionality, which helped to discover and understand our visitor's behavior and the path they use when browsing our websites.
- Helps to understand visitors behavior.
- Helps to decrease the bounce rate of our landing pages and increase the conversion rate.
- Helps to find bugs on the site.
- Used to check for A/B testing of pages, which are working better.
- I can't provide anything where we see room for improvement.
- Smartlook is a leader in this area, I think it contain everything we can use.
- Maybe more space for stored recordings.
October 27, 2021
Reasonably priced and great for getting insights into how customers interact with my site.
I really need to get insight into how customers are interacting with my site. That helps me to see how to improve my site to improve my conversion rate.
- Record users screens without slowing down the website.
- Allow quick and easy playback of recordings.
- Most of their UI was great, but they didn't seem to do a great job of matching up multiple sessions from a single user. I really would have liked to be able to follow my customers' journey across multiple sessions. Not a deal-breaker, but that would have been nice. Admittedly, I haven't used it for a few months, as I got my landing page optimized well enough and haven't needed to keep recording customers' screens, but when I need to do that again, you can bet I'll be back to Smartlook.
October 27, 2021
Smartlook is light years ahead of its competition, delivering best value for the money
We switched to Smartlook from some other solution in order to be able to analyze conversion funnels on the websites of our clients, but we do much more than that. We weed out some errors, analyze problems with the funnels we manage, and in general have a better understanding of what is going on on our sites.
- Recordings are easy to view and read.
- Filtering options are wide and intuitive.
- Ability to create funnels is a plus.
- You can work on past data, which means there's no rush to set up everything at once.
- It would be nice to have more options to filter out visitors other than simply IP address. Maybe IP-ranges or countries would be nice.
October 27, 2021
Really great product for debugging and improving your site's UX
I've used Smartlook on my own site and several clients' sites for my company. Personally I really like the replay feature that you can just sit there all day watching the user's behaviour on your site and improve the UX on the site by analyzing them.
- Replay visitor session.
- Clean dashboard interface and easy navigate.
- Heatmap features is clear and accurate.
- Plans, wish there were a smaller plan for start up.
- More complicated rules set up to control when to record (GDPR and other reasons).
- Would be nice to include simple 404/500 errors, etc... and send notifications to me.
October 27, 2021
Smartlook Web
We use 2 separate instances of Smartlook; mobile and web. This review is specific to the web portion as there are differences between using the mobile and the web versions. My mobile review is on G2. I work closely with our customer affinity, support departments and QA departments to verify bugs. When we're working on improving features or new features we look at Smartlook to gather feedback from how people use our website. The best thing that Smartlook has over FullStory is that it tracks specific JS errors. This has been super helpful to see how many customers are seeing specific errors.
- You can search specific JS errors and get notifications.
- Dashboards are pretty good.
- I really like the funnels although I wish we had more but they cost.
- I feel nickel and dimed with the events and funnels.
- We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
- Recording playback isn't as clean and maneuverable like FullStory.
October 27, 2021
Extremely satisfied customer!
Smartlook allows our company to see how our website's front end is being used. It helps us address unknown issues with our website. Smart looks ease of use allows us to filter errors/rage clicks. It's simple to use for even novice users who have no background experience as Smartlook lays everything out for new users.
- User session recordings.
- Filters data (IP/Rage Clicks/Specific URLs/Users/etc.).
- Almost real-time recording sessions.
- User session recordings could load faster (real-time would be great).
- Heat maps should be available upon submitting a specific URL. We've had one that's been stuck on "generating/loading" for months. Not sure what happened.
October 27, 2021
The best affordable user behavior tracking tool
As a full service digital agency our priority is gathering and analysing data. Smartlook helps us to gather live data from our client´s websites and landing pages for a reasonable price. We use heatmaps most frequently and always find insights in their results. Live recordings are incredibly useful for us as well. Performance-wise, Smartlook has no negatives and their support has always been responsive as well. There is still work to be done on the UX side, even though I use Smartlook frequently, it is not as user-friendly as it could be. Highly recommended overall!
- Packed with features.
- Easy to use heatmaps.
- New project setup takes less than 5 minutes.
- Occasionaly confusing user interface.
- App integrations cost extra.
October 27, 2021
A great tool for a great user experience
Smartlook is a very useful and time-saving tool that we use to review how users navigate our site. It has often been crucial to my work as a developer, as it allows me to find out how - and in what environment - possible bugs or problems occur. This means a lot of time and energy saved, especially dealing with complex cases.
- Provide accurate recordings of users behaviour.
- Has a very good filter for recordings.
- Offers a great customizable dashboard full of useful information.
- Sometimes it takes a while to load the recordings, especially when they are full of events and you select a specific point on the timeline.
October 27, 2021
Smartlook: simple but robust session replay
I've used tons of session replay tools over the last 5+ years (InspectLet, FullStory, Hotjar -- you name it) I have to say that Smartlook takes the cake for being easy-to-use with the most robust functionality for power users. That said, for my company, all we need is reliable session replay with 100% capture rate -- and Smartlook delivers. When compared with other solutions (ie. InspectLet), we found that Smartlook detected sessions missed by other session replay software and/or detected further page interactions or views that were unseen by other analytics software. 100% recommend, must-have for any digital marketing team!
- Session replay.
- Visitor tracking.
- In-page analytics.
- User experience.
- Lightweight JavaScript code.
October 27, 2021
Easy to use and great insights
We use Smartlook for CRO purposes. It's been very insightful to see how users are navigating on our website and it has been very useful to see the percentage of users that are still on the website per page. We've used this to arrange our content and CTA's which has been very beneficial for our conversion rates.
- Heatmaps.
- Recordings.
- Having multiple projects.
- For a period of time there was limit on heatmaps. As a lot of websites have over 25 pages, this was a negative feature. I think that has been reverted to unlimited again.
- Sometimes the data on heatmaps is inaccurate.
October 27, 2021
Great user insights and easy to set up and use!
We use Smartlook across all our product development. It gives us insights into common user experience issues and gives us great feedback to improve our product.
- Easy and intuitive interaction.
- Cheap compared to other similar solutions.
- Awesome insight into user behavior.
- Easy setup with Google Tag Manager.
- It would be awesome to get a weekly report with rage click sent via email.
October 26, 2021
Don't waste time looking for other systems: Smartlook solves all the problems that others do, but at a fair price.
We use it to watch the recordings and get insights into users' behavior. We also use it to match the user's GCLIDs with our CRM system and look into what they did before sending a form.
- Recordings of users navigation.
- Heat maps of website consumption.
- Creating funnels.
- I would like an option to watch the recordings in a popup window or a panel within the same screen.
- We miss the option of creating folders or tagging the recordings.
October 26, 2021
Smartlook doubled our revenue
We use Smartlook to improve our website by offering users an interface that is better adapted to their needs. Over the years we have found that by using this technology we have been able to improve user retention. Of course, when a user spends more time on your website they learn more about your product and thus this product has more weight in their purchase decision. What we like most about Smartlook is that it is a very easy to install and manage solution. Installation takes no more than 5 minutes and configuration is also very simple. The control panel allows you to control all the parameters and understand perfectly what your users do and why they do it. The only work is then deciding how to modify the website so that the user follows the path you want. But that's not too complicated with A/B testing either. In short, Smartlook has become an essential tool for our designers. Without it, we would not have achieved the results we have.
- Helps improve my website.
- Records user activity.
- Controls everything.
- Lack of support for non JavaScript sites.
- Nicer user interface.
October 25, 2021
A great tool to improve your website and app experience
We implemented Smartlook on our websites and web app in order to track the customer journey and understand how to improve it. We also used it during many campaigns, creating heatmaps of A/B test landing pages and seeing which one has the qualitative and quantitative better performances. Smartlook allowed us also to spot several issues in forms and landing pages that were very specific and hard to find.
- Landing page heatmaps.
- Customer journey recordings.
- Track events, such as errors or conversions.
- Analyze funnels.
- Projects and organizations structure was a bit confusing at the beginning.
October 25, 2021
We find bugs with Smartlook really easy!
Our department uses Smartlook to easily find bugs on our pages. If there [are] any tickets from our customers, we find [their] session and we see what problem [they] ran into. It is a much easier and faster approach than contacting our users and getting more information from them. Totally recommend.
- Providing all necessary information about the user.
- Providing best image of what the user is doing.
- There [are] lots of features which you do not understand when you are not using it every day. But Smartlook is trying to tackle this problem by doing webinars and so on.