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Smartlook

Smartlook

Overview

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…

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Recent Reviews

TrustRadius Insights

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve …
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Bang for a buck

8 out of 10
November 05, 2021
Incentivized
We use Smartlook to reduce the amount of back-and-forth between us and our customers. Customers are often short in words to describe their …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
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Pricing

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Pro

$55

Cloud
per month 5000 sessions

Free

Free forever

Cloud
per month 3000 sessions

Enterprise

Custom pricing

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.smartlook.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.

Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.

Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps

Smartlook Videos

Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors. Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction. Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction. Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording. This short video showcases some of the many features available for mobile app recording in Smartlook.

Smartlook Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Hotjar, Mixpanel, and Heap are common alternatives for Smartlook.

Reviewers rate Usability highest, with a score of 9.3.

The most common users of Smartlook are from Small Businesses (1-50 employees).

Smartlook Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(300)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.

In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.

Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.

Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.

User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.

Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.

Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.

Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.

Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.

Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.

Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Olivia Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Smartlook eliminated the guesswork and discovered real plus actionable reasons. As a user, I have felt that Smartlook has some unique features which give you a way to understand and learn user behavior at a very micro level. Smartlook has made me build conversion funnels just to witness conversion rates as well as uncover why people are actually churning.
  • All credit goes to Smartlook because due to it we get important data that helps us make our website more user-friendly for potential customers.
  • The fundraising strategy has become more efficient due to Smartlook.
  • It is [an] advanced and highly developed platform that is giving wonderful services. I really like the way it is giving professional services.
  • There are certain cons associated with Smartlook that need to be looked into so that the overall user experience goes even more smoothly. Firstly, I think that the storage capacity of the cache should be enhanced as currently, it does not exceed 200 MB.
  • There are small bugs that I and my team have figured out which are not critical and still need to be fixed. Moreover, the classic analytics tools are more sophisticated in the options they provide.
I would recommend Smartlook as it is appropriate for any new website to understand how the overall users interact with the different aspects of the website. Smartlook is great for instances when you have to segment and catalog the extremely fine information of the user as well as review their application behavior. It is an especially great tool for newcomers because it broadens their horizons quite a lot.
  • Reliable monitoring.
  • Analysis.
  • Click tracking.
  • Efficient integration.
  • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
  • Smartlook has an amazing feature which is tracking the activities of return users.
  • It gives reliable and efficient services.
Smartlook has all the outclass features to have on the platform for the websites to do exceptionally well digitally. Other than that, I have been using this platform for a very long time and it has been the best choice in handling analytics of websites. Another pro that I have noticed in Smartlook in my experience is that it gives me the recording of a visitor who visits the profile and what that specific visitor does on the website or even on the application. The recording of visitors lead to the generation of clear insights which is beneficial in my regard.
Duane Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook unique features to collect, record and review how website visitors are exploring our site. Through the use of its qualitative analytics, we gain behavior insights that help our team in maximizing ROI and improving customer engagement. We get to know whatever glitches and bugs site visitors experience while interacting with our website.
  • Recording of visitor behavior and generating clear insights
  • Tracking the activities of return users
  • The ability to differentiate between random browsing and actions that are deliberate
  • The storage capacity of cache does not exceed 200 MB
The software will help users gain a clear understanding of the online behavior of their customers as they interact with their website and it takes less time to activate once it's setup. With Smartlook users automatically track every site visitor engagement and view real video recordings of sessions and still be able discover where visitors aren't clicking.
  • Conversion funnels that can be created from any event
  • Session recordings on the website
  • Advanced filtering to quickly find recordings
  • Email reporting
  • Repeat business and referrals
  • Smarter product decisions
  • Deeper understanding of the local market
The solution integrates with key business systems to give a clear understanding of how site visitors explore websites and help in actively adjusting how their landing pages are designed. They provide customer support by phone, email, tickets, and live chat with technical information and other training materials available online providing a wide knowledge base to its users.
Kibo Personalization (monetate)
Péter György Faragó | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Smartlook for both private and commercial websites connected to my account, and web development activity. I use it to detect how users browse our website.
  • I can manage more websites from the same account
  • Heatmaps are useful
  • Also shows IP addresses and country data on the general interface.
  • I really hate the capabilities of the trial version, there are not many features for those who can’t pay for the service or who would like to test it.
The general information about website visits and the heatmaps is soooo good, I really love it. Though I do have problems with restrictions on the trial-only version.
  • heatmaps
  • -
When I started to use it, almost everything on SmartLook was free. As the time goes on, Smartlook has added more and more services and features to use, so I left ClickTale, and I started to use SmartLook regularly.
1
webdeveloper
1
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