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Smartlook

Smartlook

Overview

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…

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Recent Reviews

TrustRadius Insights

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve …
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Bang for a buck

8 out of 10
November 05, 2021
Incentivized
We use Smartlook to reduce the amount of back-and-forth between us and our customers. Customers are often short in words to describe their …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
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Pricing

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Pro

$55

Cloud
per month 5000 sessions

Free

Free forever

Cloud
per month 3000 sessions

Enterprise

Custom pricing

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.smartlook.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.

Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.

Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps

Smartlook Videos

Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors. Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction. Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction. Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording. This short video showcases some of the many features available for mobile app recording in Smartlook.

Smartlook Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Hotjar, Mixpanel, and Heap are common alternatives for Smartlook.

Reviewers rate Usability and Support Rating highest, with a score of 9.2.

The most common users of Smartlook are from Small Businesses (1-50 employees).

Smartlook Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(300)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.

In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.

Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.

Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.

User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.

Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.

Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.

Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.

Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.

Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.

Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.

Attribute Ratings

Reviews

(1-1 of 1)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Smartlook is a very useful tool that we use in conjunction with Google Analytics. We are a non-profit organization that offers an online platform for users to "make money do good" and invest in various good causes ranging from community projects to renewable energy. How users engage with our platform is crucial, especially as we have recently relaunched the site. Smartlook enables me to see what content users interact with, what the drop-off points on registration or investment funnels are, and it even picks up error messages. That information is displayed as either heatmaps or session recordings. The whole company has used that information to modify our platform to enhance our conversion rates. It's a simple tool with great features and the share functionality enables me to easily pass along any findings I discover. The support I have received from Smartlook has also been first class too.
  • Filterable user session recordings.
  • Filterable user heatmaps.
  • Easy share functionality.
  • Easy funnel creation.
  • I've requested the ability to segment by acquisition source, if possible.
It's a fantastic tool for seeing how individual users interact with your platform. I would recommend using it with Google Analytics, rather than as a stand-alone system, because that's how I've found it to be invaluable. Whereas GA just shows the raw stats of which pages have been visited, Smartlook enables you to see what an individual does on each page and as a result, it gives you far more information on how those pages are used.
  • Enabled us to identify and tweak our registration funnel to increase conversions.
  • Enabled us to identify errors and report them to our developers, thus reducing bounce rate.
  • Enabled us to identify the optimum positioning of our investment offers to give them maximum exposure.
Throughout the whole process, the support from Smartlook has been supportive without being pushy. If I have a question, I can usually get an answer within minutes because the video tutorials are extremely useful. There's also a roadmap section showing future ideas you can vote for, in addition to allowing for suggestions of your own new ideas. Compared to the anonymous, often useful support from other providers, the personal and timely support from Smartlook is a revelation.
Smartlook is a really user-friendly platform. You do need to set up some features in advance, (to allow them to build up a series of recordings for instance) but it's very intuitive and simple to use. The session recording interface is simple and you can select to speed it up and/or skip periods of inactivity, (both of which really help) while the event recorder allows you to just click on an element on a page to record it, which is tremendously helpful.
We evaluated several rival systems and took some time to decide. However, I selected Smartlook due to its pricing, its range of features, the user-friendly interface, and the support and onboarding we received. I have not regretted the choice as it has been an invaluable marketing tool for the organization.
3
I am the primary user of Smartlook, but it is also used by the other two members of our marketing team. In addition, some of the funnels, heatmaps, etc have been shared with the wider team, like being displayed in our weekly team meetings. Error messages it picked up have been reported to our developers.
1
We are a small non-profit organization and I am the primary user/support for Smartlook. I evaluated the software and set up the account. However, between the onboarding support from the Smartlook team and the simple interface, there isn't really any need for extensive in-house support.
  • Evaluating user interaction with key pages (e.g. registration).
  • Producing funnel reports so we can evaluate the effect of any changes to that funnel.
  • Reviewing session recordings to understand user behavior on the site.
  • Complementing Google Analytics by reviewing on-page behavior and interactions.
  • Yes, we didn't think the error reporting would be of use, but it managed to pick up some specific errors (often linked to a specific device) which we were able to get corrected.
  • We also have another platform we will be using Smartlook on.
  • We may also produce an app and we would be keen to see how users interact on that.
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
I didn't purchase premium support as there was no option/need. The "out of the box" support has been excellent. I got to know a couple of the agents after I asked multiple questions and they were invaluable both in assisting and understanding my questions quickly. The response time is extremely quick and they resolved all my questions.
No
I was assigned a personal sales rep named Richard. He hosted a lengthy Zoom call to show me the product and he has been in touch regularly ever since. I wanted to demo the product at a company meeting and Richard even extended the free trial period for me to do so. He's also been in touch regularly ever since just to check that all is going well. It's been a brilliant introduction to the product.
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