Skip to main content
TrustRadius
Smartlook

Smartlook

Overview

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic…

Read more
Recent Reviews

TrustRadius Insights

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve …
Continue reading

Bang for a buck

8 out of 10
November 05, 2021
Incentivized
We use Smartlook to reduce the amount of back-and-forth between us and our customers. Customers are often short in words to describe their …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

2 videos

Smartlook Creates A Window For The User To View & Then Understand Customer Interaction: User Review
02:31
Smartlook Allows For Host To Solve Website/App Error Through Monitoring User Experience: User Review
01:54
Return to navigation

Pricing

View all pricing

Pro

$55

Cloud
per month 5000 sessions

Free

Free forever

Cloud
per month 3000 sessions

Enterprise

Custom pricing

Cloud

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://www.smartlook.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Details

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers, marketers, UX designers and developers, and help them improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX.

Smartlook offers the ability to record users’ behavior in Unity games. The vendor states clients include Madfinger Games, MobilityWare, and Awesome Prototype.

Smartlook started in 2016 and currently boasts more than 2,800 paying organizations across the globe including companies like Paxful, Sky, Volvo, Vogue, Papa Johns, Miele, and Livestorm.

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps

Smartlook Videos

Smartlook helps analyze user behavior. It provides qualitative information that helps to understand in-depth what’s going on in apps and websites.
Smartlook: How Fitify uses Smartlook to understand their visitors. Fitify is a workout app to lose weight, burn fat, build muscle & strength. Check out how Fitify uses Smartlook to understand their visitors.
Events introduction. Events are essential for any kind of analysis. They show how users interact with content. Be it a page, video, button, pop-up window or a newly released SaaS feature. Events describes what needs to be changed to improve conversions.
Heatmaps introduction. Heatmaps are a visual way of seeing aggregated data that shows what works and what doesn’t work. They show where people click and where they move their mouse, and how far they scroll on a page.
Smartlook SDK Recording. This short video showcases some of the many features available for mobile app recording in Smartlook.

Smartlook Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Hotjar, Mixpanel, and Heap are common alternatives for Smartlook.

Reviewers rate Usability highest, with a score of 9.2.

The most common users of Smartlook are from Small Businesses (1-50 employees).

Smartlook Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(300)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Smartlook has proven to be an essential tool for marketing departments and website developers looking to maximize their ROI and improve customer engagement. Users have gained valuable insights into visitor behavior through Smartlook's qualitative analytics, allowing them to address glitches and bugs on their websites and make them more user-friendly. The data provided by Smartlook has been widely shared across companies, enabling them to identify website issues and improve their marketing efforts. Smartlook's powerful features, such as recording video visits, building click maps and heatmaps, and creating sales funnels based on triggered events, have helped users solve debates about customer interactions with website tools, leading to increased conversion rates.

In addition to marketing, Smartlook has proven its worth in various other areas. It has been crucial in understanding visitor behavior on case-law database websites and improving user understanding through tutorials. It has also been instrumental in optimizing websites by identifying missing parts, areas where visitors stop, and the best parts that keep their attention. For small businesses, Smartlook is an essential tool for optimizing websites, identifying trouble areas, and creating a great customer experience. Users across different roles within organizations have seen major improvements in user experience and customer service initiatives through the valuable insights provided by Smartlook.

Web developers have found immense value in using Smartlook to gather feedback from clients, understand how they use websites, and identify any problems they may encounter. The software has also helped identify issues and pain points within apps, leading to informed decision-making and better solutions. With its ability to provide complete and relevant information about navigation, clicks, and behaviors, Smartlook helps users maximize conversions and make informed decisions for UX optimization.

Overall, users highly recommend Smartlook for organizations looking to better understand user needs, identify website issues, and improve services. It has been used across different departments to gain insights into different parts of products and track user behavior. From optimizing website performance to analyzing user interaction with websites, Smartlook proves to be a valuable tool for driving website and business decisions.

User-Friendly Interface: Users have consistently praised the user interface of Smartlook, with many stating that it is very user-friendly and intuitive. Several users have mentioned that the interface allows them to easily interact with the platform and perform tasks efficiently. The intuitive nature of the user interface has made it easy for users to navigate through different features and functionalities.

Valuable Filtering Options: A significant number of reviewers have appreciated the ability to filter user session recordings and heatmaps in Smartlook. This feature has allowed them to focus on specific behaviors or actions and gather valuable insights. Users liked how they can easily filter and drill down into specific interactions or areas on their websites, enabling them to closely analyze certain metrics or customer behaviors.

Convenient Data Sharing: Another common positive aspect highlighted by users is the easy share functionality of Smartlook. Many customers found it convenient to share important data, findings, and insights with their team members or stakeholders using this feature. This capability enables effective collaboration within teams and helps ensure that everyone involved has access to relevant information for decision-making purposes.

Confusing User Interface: Users have found the user interface of the product to be challenging to navigate and understand, resulting in difficulties when trying to complete tasks. They have mentioned that certain features are not intuitive and it takes time to figure out how to perform specific actions.

Unhelpful Customer Support: Some reviewers have expressed frustration with the lack of helpfulness from customer support. They have reported receiving unresponsive or unsatisfactory assistance when encountering issues or seeking clarification. Users have mentioned long response times and difficulty reaching a resolution for their problems.

Limitations in Free Version: Users have mentioned that the free version of the tool has certain restrictions. For example, they are unable to create funnels and adjust the playback speed of sessions without upgrading to a paid plan. This has been seen as a limitation for those looking for more advanced functionalities without having to pay for them.

Users commonly recommend trying Smartlook to analyze customer experience and understand user behavior on websites. They suggest using the tool to gain insights into user journeys and solve hidden problems. Additionally, users recommend Smartlook for various website roles, including website owners, designers, and programmers. Many users consider it a must-have tool for anyone who wants to improve their website or blog's performance and create a better user experience. With its affordability compared to competitors, Smartlook is a valuable tool that provides a comprehensive view of users and websites.

Attribute Ratings

Reviews

(1-25 of 141)
Companies can't remove reviews or game the system. Here's why
Joseph Shapiro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I'm using it on all of my websites and always suggest it to my clients to record the complete sessions of each visitor. It helps to improve UI / UX design mistakes and as a result, it helps to improve the conversion rate. Can't express how useful this tool is for any person who is looking to grow as a specialist and to get more out of its business.
Leandro Chaves | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to watch the recordings and get insights into users' behavior. We also use it to match the user's GCLIDs with our CRM system and look into what they did before sending a form.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
After using Smartlook for 4 years, I think it is really a brilliant solution to improve my site and fix bugs. For example when a user contacts me about a bug he encountered without giving me enough detail, I come back to Smartlook to see what really happened.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Smartlook for our B2C mobile apps. I have used Smartlook to get an insight that how people are using our application and I was able to identify a lot of key things from the user behavior. Also, we could make strong decisions based on the events data provided by them. Smartlook is a choice of smart people.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook regularly to find user behaviors. A mixture of google analytics and Smartlook is a perfect combination for us. Google analytics helps in terms of page views, click events, user flows, etc. While Smartlook helps to generate heatmap, what the user is doing exactly on each and every page. We also use it in case of debugging or in case of MVP/usability testing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook to gain in-depth insights into visitor behavior on our websites. Thanks to Smartlook, we can track visitors' actions exactly as we cannot do with other analytics tools. This guides us to create a richer user experience. With Smartlook, we found out the important issues that our visitors experienced during the checkout step, so we were able to increase the conversion performance of our website.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Smartlook helped me to fix a ton of user-experience issues and drop-off sources on quizplus.com--mainly the funnel feature, where we came to understand why some of the customers are dropping off and by watching the video recordings, it gives us 100% confidence for the next decision.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Smartlook only in the Product Department to detect UX problems of our website and improve them. We use it to increase our conversion rate thanks to funnel analysis and we also use it a lot to detect errors and bugs. So the main goal is really to improve UX in order to have more satisfied clients.
November 05, 2021

Bang for a buck

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook to reduce the amount of back-and-forth between us and our customers. Customers are often short in words to describe their issues or don't have the (technical) know-how to share a good overview. It saves time on both sides if we can just see the recording of their session, especially getting the error logs from the browsers which is a huge headache to get from the non-tech-savvy customers. We also use Smartlook to understand how our customers are using our product and how they adopt new features. Again, it helps with saving a lot of time and not bothering customers with such questions and spending their time and/or our money. In our case, we have several departments using Smartlook and it has nice team access to share recordings across the team. For some reason, upgrading limits have to go through support. Luckily, they are fast and helpful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook to better understand the user experience on our website and application backend, and the fact that you can review the exact user experience by watching the video session is amazing. The feedback that's inside the events linked to the user's actions is beyond words. Smartlook provides awesome analytics to improve the user journey and for discovering weaknesses for improving the product and website strengths. The UI is the easiest to understand and navigate of all the ones we've tried.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Smartlook is a very helpful tool which can answer even those questions about your website performance, you never asked for! The IT and marketing specialist got a much clearer picture of our website's functionality, which helped to discover and understand our visitor's behavior and the path they use when browsing our websites.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We switched to Smartlook from some other solution in order to be able to analyze conversion funnels on the websites of our clients, but we do much more than that. We weed out some errors, analyze problems with the funnels we manage, and in general have a better understanding of what is going on on our sites.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've used Smartlook on my own site and several clients' sites for my company. Personally I really like the replay feature that you can just sit there all day watching the user's behaviour on your site and improve the UX on the site by analyzing them.
October 27, 2021

Smartlook Web

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use 2 separate instances of Smartlook; mobile and web. This review is specific to the web portion as there are differences between using the mobile and the web versions. My mobile review is on G2. I work closely with our customer affinity, support departments and QA departments to verify bugs. When we're working on improving features or new features we look at Smartlook to gather feedback from how people use our website. The best thing that Smartlook has over FullStory is that it tracks specific JS errors. This has been super helpful to see how many customers are seeing specific errors.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Smartlook allows our company to see how our website's front end is being used. It helps us address unknown issues with our website. Smart looks ease of use allows us to filter errors/rage clicks. It's simple to use for even novice users who have no background experience as Smartlook lays everything out for new users.
David Mynář | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a full service digital agency our priority is gathering and analysing data. Smartlook helps us to gather live data from our client´s websites and landing pages for a reasonable price. We use heatmaps most frequently and always find insights in their results. Live recordings are incredibly useful for us as well. Performance-wise, Smartlook has no negatives and their support has always been responsive as well. There is still work to be done on the UX side, even though I use Smartlook frequently, it is not as user-friendly as it could be. Highly recommended overall!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Smartlook is a very useful and time-saving tool that we use to review how users navigate our site. It has often been crucial to my work as a developer, as it allows me to find out how - and in what environment - possible bugs or problems occur. This means a lot of time and energy saved, especially dealing with complex cases.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook for CRO purposes. It's been very insightful to see how users are navigating on our website and it has been very useful to see the percentage of users that are still on the website per page. We've used this to arrange our content and CTA's which has been very beneficial for our conversion rates.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Smartlook to improve our website by offering users an interface that is better adapted to their needs. Over the years we have found that by using this technology we have been able to improve user retention. Of course, when a user spends more time on your website they learn more about your product and thus this product has more weight in their purchase decision. What we like most about Smartlook is that it is a very easy to install and manage solution. Installation takes no more than 5 minutes and configuration is also very simple. The control panel allows you to control all the parameters and understand perfectly what your users do and why they do it. The only work is then deciding how to modify the website so that the user follows the path you want. But that's not too complicated with A/B testing either. In short, Smartlook has become an essential tool for our designers. Without it, we would not have achieved the results we have.
Giuseppe Avagliano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We implemented Smartlook on our websites and web app in order to track the customer journey and understand how to improve it. We also used it during many campaigns, creating heatmaps of A/B test landing pages and seeing which one has the qualitative and quantitative better performances. Smartlook allowed us also to spot several issues in forms and landing pages that were very specific and hard to find.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our department uses Smartlook to easily find bugs on our pages. If there [are] any tickets from our customers, we find [their] session and we see what problem [they] ran into. It is a much easier and faster approach than contacting our users and getting more information from them. Totally recommend.
Return to navigation