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smartocto has been actively used by editors of various newsrooms for over a year, including a small website dedicated to media …
Overview
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need…
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Data and Digital Transformation Manager
Internews (BMAP FORWARD) (Non-profit Organization Management, 11-50 employees)
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What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at.
Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why the solution offers both real-time insights, historical reporting tools and predictive insights.
Smartocto's founders worked in public media themselves and they created the tools that they themselves wanted and needed. From their offices in Nijmegen, The Netherlands and Novi Sad, Serbia Smartocto aims to help media companies be the best they can be. Whether it's changing audiences, business and revenue models or content strategies, this tool was designed to support all aspects of online publishing actively.
Key features and functionality of the product
The combination of real-time performance insights and historical evaluation reports makes predictive analysis possible, and offers publishers the ultimate toolbox for content publication and optimisation. The features are all designed to support the process from story commissioning up to post-publication optimisation. Stories are followed from start to finish, no matter what platform they're published on.
features include:
- Customisable Bigscreen dashboard for real-time insights
- A/B testing possibilities for both story headlines and intros
- Smart notifications that offer suggestions for improvement and give reminders
- Insights for timing and publication strategies on different channels
- Comprehensive reports that evaluate performance on many different levels (story, topic, and author)
- AI-driven features to optimise your newsroom's performance.
The value of smartocto
Smartocto aims to make data actionable, attractive and easy to understand for storytellers, publishers and content creators. This editorial analytics system was designed especially for the media industry and the challenges they face when it comes to reader loyalty, new business and revenue models, publishing on multiple channels and platforms, and digital transformation. We help these companies to adopt data-informed workflows, with
- Real-time insights and dashboards
- Historical reports and specialised compound metrics
- Notifications that tell you when to take action
- Machine learning that predicts the best way out for every story
smartocto Features
- Supported: Real time data analytics
- Supported: Historical insights and reports
- Supported: Customizable dashboard
- Supported: Real time A/B testing and homepage optimization
- Supported: Predictive analytics
- Supported: User Needs Model
smartocto Screenshots
smartocto Integrations
smartocto Competitors
smartocto Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish, Dutch, Serbian, German, French |
smartocto Downloadables
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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smartocto has been actively used by editors of various newsrooms for over a year, including a small website dedicated to media professionals in the Western Balkans region. Editors have found smartocto to be an invaluable tool for optimizing content performance and making data-driven decisions. They rely on smartocto's insights solution to provide real-time dashboards and actionable tips based on data analysis, allowing them to understand audience engagement and drive subscriptions.
Media partners in the region have also implemented smartocto's insights solution to improve their editorial processes. These partners, who have been using smartocto for a longer period of time, express great satisfaction with its capabilities and use it on a daily basis. The regional smartocto staff has been instrumental in understanding the specific needs of local media partners and is fluent in at least one of the major regional languages.
Smartocto caters to newsrooms of different sizes, ranging from small to large. All online editorial offices in the Netherlands and Belgium, for example, rely on smartocto as a daily tool. The product offers a range of features such as A/B testing of headlines, reporting, and generating daily, weekly, and monthly reports for future story planning.
One notable feature offered by smartocto is Tentacles, which enables editors to test different headlines and determine which approach attracts the most loyal readers. This allows newsrooms to tailor their content strategy accordingly.
Overall, smartocto brings data closer to journalists and editors, assisting them in understanding reader interests and content performance. It helps optimize articles' visibility through various publication channels by providing real-time dashboarding and advice. With its user-friendly interface and comprehensive insights, smartocto empowers newsrooms to make better decisions for their future work.
Simple and Understandable User Interface: Many reviewers have praised the product for its simple and understandable user interface, making it easy to navigate and use. This intuitive design has helped users quickly learn how to operate the product without any confusion or frustration.
Personalized and Customized Support: Several users have appreciated the personalized and customized support provided by the product. This tailored assistance has been particularly beneficial for professionals in content production, as it has helped them address their specific needs and challenges effectively.
GDPR Compliance: Users have mentioned that the product is GDPR compliant, indicating that it meets the necessary data protection standards. This compliance gives customers peace of mind knowing that their data is being handled securely and in accordance with regulations.
Confusing User Interface: Users have found the user interface of the platform to be confusing and stated that it has taken them some time to become accustomed to it and properly onboard others. They mentioned that there is a learning curve associated with navigating the interface.
Scattered Information and Data: Many reviewers expressed difficulty in effectively navigating the platform due to the abundance of scattered information and data. This makes it challenging for users to locate specific details, hindering their overall experience.
Issues with Live View Feature: Many users encountered issues with the live view feature, noting that it frequently breaks and does not accurately display the number of people reading a particular piece. This inconsistency in functionality can impact users' ability to track engagement accurately.
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
November 06, 2023
Great choice for newsrooms of all sizes!
Score 10 out of 10
Vetted Review
Verified User
smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.
- Slices data into pieces that are understandable and actionable
- Provides better insights into scroll depth
- Makes content auditing simpler
- UX could use some improvement
August 31, 2023
Editorial Analytics tool for a newsroom of any size
Score 10 out of 10
Vetted Review
Verified User
We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work. Secondly, regional smartocto staff has been more than helpful because they are familiar with the needs of local media partners, and they are also fluent in at least one of the major regional languages. We chose this product because it fulfills the needs of different size newsrooms ranging from small to large.
- UI is simple and understandable.
- Great personal and customized support
- Data relevant for content production professionals
- GDPR compliant
- Technical support
- CPI is sometimes harder to understand but once you do it is of great help for business strategy
- Video content analysis could be improved but it is sufficient enough.
July 12, 2023
Smarter with smartocto
Score 9 out of 10
Vetted Review
Verified User
We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.
- Providing actionable data the moment that you need it
- Providing a clear and easy to use UX
- Very flexible when it comes to the configuration for your particular business
- Some small UX things
Score 10 out of 10
Vetted Review
Verified User
We use smartocto to analyze successes of the content we create. We get different daily, weekly and monthly reports that help us better plan our future stories.
- number of unique website users
- user engagement
- comparison with a week before
- better targeting of geolocation
Score 10 out of 10
Vetted Review
Verified User
Smartocto helps us find the right audience. It helps us to transform our content in a way more people want to read it, making it more usable and popular. Smartocto also helps us to know the needs of our users, so we can can better aim our content to the audience we want to reach. It helps us grow in a natural way and teaches us what goals we can achieve.
- Explain user needs
- Show audience interests
- Detailed info on results
- Make an app
- Use AI
- Provide more details on results
May 08, 2023
Using SmartOcto in the newsroom
Score 9 out of 10
Vetted Review
Verified User
We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).
- Real-time recommendations on articles best brought to the attention of readers
- Comparisons of articles on section, title and multi-title level of quantitative, but also more qualitative metrics.
- Headline testing.
- New feature development: testing images would make a great addition.
October 25, 2022
smartocto is smart!
Score 10 out of 10
Vetted Review
Verified User
We use quite a lot of solutions in our newsroom but smartocto is our main editorial analytics. What we’ve learned so far is that it has a huge benefit on bringing the data closer to the journalists and editors. At the same time, we use it to understand what engages our audience and which content drives subscriptions. We use it for reporting, for A/B testing of the headlines, Realtime dashboards but also the actionable tips which help us take action on what the data is telling us.
- Flawless implementation
- Excellent support
- Onboarding the newsroom to data driven decisions path
- It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
September 27, 2022
Don't use Smartocto
Score 1 out of 10
Vetted Review
Verified User
We use it constantly to monitor what articles work well on our website and app. This way we can change what pieces get put on top of the home page to make sure articles people find interesting get more attention.
- A/B-testing of headlines
- The live view of amount of people reading a piece is broken too often
- No way to say where in the article people stopped reading