Name: smartocto
Rating: 8.2 (12 reviews)
Author: smartocto

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Development

Attendance Tracking

Career Center

Education

Association Management

Business Intelligence (BI)

Case Management

Collaboration

File Sharing

File Sync

Objectives and Key Results (OKR)

Office Suites

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Online Trading

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Performance Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Business Internet Service Providers (ISPs)

Cloud Storage

Container Management

Debugging

Disaster Recovery as a Service (DRaaS)

Dynamic Application Security Testing (DAST)

Fraud Detection

In-Memory Databases

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Intranet

Managed Private Cloud

Managed Security Service

Modular Storage Area Network (SAN)

Network Function Virtualization (NFV)

Network Performance Monitoring

Runtime Application Self-Protection

SSL Certificate

Secure Web Gateway

Threat Hunting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Personalization Engines

Product Management

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Forecasting

Sales Pipeline

Sales

Microsegmentation

Security Information and Event Management (SIEM)

Security

Automotive

Building Information Modeling (BIM)

Catering

Law Practice Management

Legal Research

Tour Operator

Vertical-Specific

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### Editorial and Newsroom Insights
Users across various online editorial offices in the Netherlands and Belgium consistently praise smartocto's editorial and newsroom insights capabilities. They highlight the tool's effectiveness in bringing data closer to journalists and editors, aiding in understanding audience engagement, and driving subscriptions. The platform's A/B testing features have notably led to significant improvements in click-through rates, showcasing its value in enhancing editorial decision-making processes. Additionally, smartocto's user-friendly interface and actionable tips have facilitated a smooth transition towards data-driven practices within newsrooms, fostering a culture of utilizing insights for content optimization. (Source Reviews: [1](https://www.trustradius.com/reviews/smartocto-2023-05-05-10-05-52), [2](https://www.trustradius.com/reviews/smartocto-2022-10-14-09-13-30), [3](https://www.trustradius.com/reviews/smartocto-2023-11-03-04-12-47), [4](https://www.trustradius.com/reviews/smartocto-2023-06-22-05-52-51), [5](https://www.trustradius.com/reviews/smartocto-2023-07-06-06-56-20), [6](https://www.trustradius.com/reviews/smartocto-2023-08-29-14-03-15))

### Audience Engagement and Analysis
Users consistently praise smartocto's ability to provide valuable insights into audience engagement and analysis. They highlight the platform's effectiveness in understanding reader preferences, enhancing content usability, and aligning content with audience interests. Reviewers appreciate the detailed information on audience behavior and the ability to track and analyze results to improve engagement strategies. Additionally, users find smartocto's support and customization options beneficial in tailoring content to meet audience needs effectively. Despite some minor concerns about the platform's user interface and initial onboarding challenges, overall sentiment leans towards smartocto being a reliable tool for audience engagement and analysis in the digital media landscape. (Source Reviews: [1](https://www.trustradius.com/reviews/smartocto-2023-05-06-03-10-51), [2](https://www.trustradius.com/reviews/smartocto-2023-07-06-06-56-20), [3](https://www.trustradius.com/reviews/smartocto-2023-08-29-14-03-15), [4](https://www.trustradius.com/reviews/smartocto-2023-11-03-04-12-47), [5](https://www.trustradius.com/reviews/smartocto-2022-10-14-09-13-30), [6](https://www.trustradius.com/reviews/smartocto-2022-09-20-08-39-17), [7](https://www.trustradius.com/reviews/smartocto-2023-05-05-10-05-52))

### Media Performance and Analytics
Users consistently praise smartocto's media performance and analytics capabilities, highlighting its effectiveness in enhancing data-driven decision-making processes in newsrooms. The platform's ability to provide actionable insights for improving editorial strategies and engaging audiences has been well-received. Additionally, users appreciate smartocto's user-friendly interface and tailored solutions for media professionals, making it a valuable tool for optimizing social media performance and driving positive ROI. Despite some minor areas for improvement noted by a few reviewers, the overall consensus remains positive regarding smartocto's impact on media performance and analytics. (Source Reviews: [1](https://www.trustradius.com/reviews/smartocto-2023-07-06-06-56-20), [2](https://www.trustradius.com/reviews/smartocto-2023-08-29-14-03-15), [3](https://www.trustradius.com/reviews/smartocto-2022-09-20-08-39-17), [4](https://www.trustradius.com/reviews/smartocto-2023-06-22-05-52-51), [5](https://www.trustradius.com/reviews/smartocto-2022-10-14-09-13-30), [6](https://www.trustradius.com/reviews/smartocto-2023-05-06-03-10-51))

### Content Creation and Optimization
Users consistently praise smartocto for its ability to enhance content creation and optimization strategies. Reviewers highlight the platform's effectiveness in improving article performance, optimizing headlines, and providing actionable insights to boost reader engagement. While some users mention minor drawbacks such as the need for UX enhancements and occasional technical issues, overall, smartocto is regarded as a valuable tool for newsrooms seeking to refine their content strategies and drive better results. (Source Reviews: [1](https://www.trustradius.com/reviews/smartocto-2023-11-03-04-12-47), [2](https://www.trustradius.com/reviews/smartocto-2022-09-20-08-39-17), [3](https://www.trustradius.com/reviews/smartocto-2023-05-05-10-05-52), [4](https://www.trustradius.com/reviews/smartocto-2023-07-06-06-56-20), [5](https://www.trustradius.com/reviews/smartocto-2023-06-22-05-52-51), [6](https://www.trustradius.com/reviews/smartocto-2023-08-29-14-03-15), [7](https://www.trustradius.com/reviews/smartocto-2022-10-14-09-13-30), [8](https://www.trustradius.com/reviews/smartocto-2023-05-06-03-10-51))

Confusing User Interface: Users have found the user interface of the platform to be confusing and stated that it has taken them some time to become accustomed to it and properly onboard others. They mentioned that there is a learning curve associated with navigating the interface.

Scattered Information and Data: Many reviewers expressed difficulty in effectively navigating the platform due to the abundance of scattered information and data. This makes it challenging for users to locate specific details, hindering their overall experience.

Issues with Live View Feature: Many users encountered issues with the live view feature, noting that it frequently breaks and does not accurately display the number of people reading a particular piece. This inconsistency in functionality can impact users' ability to track engagement accurately.

smartocto has been actively used by editors of various newsrooms for over a year, including a small website dedicated to media professionals in the Western Balkans region. Editors have found smartocto to be an invaluable tool for optimizing content performance and making data-driven decisions. They rely on smartocto's insights solution to provide real-time dashboards and actionable tips based on data analysis, allowing them to understand audience engagement and drive subscriptions.

Media partners in the region have also implemented smartocto's insights solution to improve their editorial processes. These partners, who have been using smartocto for a longer period of time, express great satisfaction with its capabilities and use it on a daily basis. The regional smartocto staff has been instrumental in understanding the specific needs of local media partners and is fluent in at least one of the major regional languages.

Smartocto caters to newsrooms of different sizes, ranging from small to large. All online editorial offices in the Netherlands and Belgium, for example, rely on smartocto as a daily tool. The product offers a range of features such as A/B testing of headlines, reporting, and generating daily, weekly, and monthly reports for future story planning. 

One notable feature offered by smartocto is Tentacles, which enables editors to test different headlines and determine which approach attracts the most loyal readers. This allows newsrooms to tailor their content strategy accordingly.

Overall, smartocto brings data closer to journalists and editors, assisting them in understanding reader interests and content performance. It helps optimize articles' visibility through various publication channels by providing real-time dashboarding and advice. With its user-friendly interface and comprehensive insights, smartocto empowers newsrooms to make better decisions for their future work.

Simple and Understandable User Interface: Many reviewers have praised the product for its simple and understandable user interface, making it easy to navigate and use. This intuitive design has helped users quickly learn how to operate the product without any confusion or frustration.

Personalized and Customized Support: Several users have appreciated the personalized and customized support provided by the product. This tailored assistance has been particularly beneficial for professionals in content production, as it has helped them address their specific needs and challenges effectively.

GDPR Compliance: Users have mentioned that the product is GDPR compliant, indicating that it meets the necessary data protection standards. This compliance gives customers peace of mind knowing that their data is being handled securely and in accordance with regulations.

WinForms Edition

WPF Edition

ASP.NET Edition

VCL Edition (Delphi, C++Builder)

.NET All-in-One Edition

Core .NET Edition (non-visual)

ActiveX Edition

Java Edition

Active Query Builder

AdvancedMiner Server

AdvancedMiner Pro

AdvancedMiner Elite

smartocto

Data Analytics  and BI Services

Computer Software

Cognism

Content Manager

Likelihood to Recommend

Usability

Realtime A/B testing of headers and lead-in texts

A whitepaper on Actionable User Needs for every storyteller.

Ahrefs

Google Search Console

smartocto 2025-03-05 10:18:52

Editor in Chief

smartocto 2023-11-03 04:12:47

Data and Digital Transformation Manager

smartocto 2023-08-29 14:03:15

Google BigQuery

Anaconda

IO Technologies

Spyder

Digital Content Manager

smartocto 2023-07-06 06:56:20

Insight Manager

smartocto 2023-05-05 10:05:52

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

We used smartocto at Cognism to measure our blog performance, gain insights into our readers' behaviour and look at our content writers' performance.

Provides detailed stats on overall blog performance
Shows which blog topics resonate with readers
Measures individual blogs against key performance metrics

Could have more powerful SEO features
Feels like the tool hasn't been updated in a while - could do with new features

Impacts for us were more intangible - knowing which topics resonated with our readers

Google Analytics, Ahrefs, Google Search Console

smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.

Slices data into pieces that are understandable and actionable
Provides better insights into scroll depth
Makes content auditing simpler

URL specific traffic tracking
Content groupings
Reports

We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work. Secondly, regional smartocto staff has been more than helpful because they are familiar with the needs of local media partners, and they are also fluent in at least one of the major regional languages. We chose this product because it fulfills the needs of different size newsrooms ranging from small to large.

UI is simple and understandable.
Great personal and customized support
Data relevant for content production professionals
GDPR compliant
Technical support

CPI is sometimes harder to understand but once you do it is of great help for business strategy
Video content analysis could be improved but it is sufficient enough.

Number of visitors for article specific content
Quadrant
Topics
Reports that are easily customizable

It had a positive ROI in terms of support they provide and custom based approach to all our media partners
Readiness to find solutions to any type of question we might have

We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.

Providing actionable data the moment that you need it
Providing a clear and easy to use UX
Very flexible when it comes to the configuration for your particular business

The way it provides and pushes the data to our end-users

A huge positive impact on our social media performance. Our Facebook engagement almost doubled

We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).

Real-time recommendations on articles best brought to the attention of readers
Comparisons of articles on section, title and multi-title level of quantitative, but also more qualitative metrics.
Headline testing.

New feature development: testing images would make a great addition.

Headline testing
Waves dashboards
Action advice

Culture change: editors are more aware of the use of data in the workplace.

smartocto

Overview

What is smartocto?