Editorial Analytics tool for a newsroom of any size
Rating: 10 out of 10
August 31, 2023
FK
Vetted Review
Verified User
2 years of experience
Overview
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need…
Learn from top reviewers
Great choice for newsrooms of all sizes!
Rating: 10 out of 10
November 6, 2023smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to pro...
Editorial Analytics tool for a newsroom of any size
Rating: 10 out of 10
August 31, 2023We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor ...
Feda Kulenovic
Manager - Other
Data and Digital Transformation Manager
Internews (BMAP FORWARD)
2 years of experienceSmarter with smartocto
Rating: 9 out of 10
July 12, 2023We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advan...
smartocto - if you really want your business to be smart!
Rating: 10 out of 10
July 3, 2023We use smartocto to analyze successes of the content we create. We get different daily, weekly and monthly reports that help us better plan our future stories.
Verified user
Project Manager
2 years of experienceUsing SmartOcto in the newsroom
Rating: 9 out of 10
May 8, 2023We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our o...
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What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at.
Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why the solution offers both real-time insights, historical reporting tools and predictive insights.
Smartocto's founders worked in public media themselves and they created the tools that they themselves wanted and needed. From their offices in Nijmegen, The Netherlands and Novi Sad, Serbia Smartocto aims to help media companies be the best they can be. Whether it's changing audiences, business and revenue models or content strategies, this tool was designed to support all aspects of online publishing actively.
Key features and functionality of the product
The combination of real-time performance insights and historical evaluation reports makes predictive analysis possible, and offers publishers the ultimate toolbox for content publication and optimisation. The features are all designed to support the process from story commissioning up to post-publication optimisation. Stories are followed from start to finish, no matter what platform they're published on.
features include:
- Customisable Bigscreen dashboard for real-time insights
- A/B testing possibilities for both story headlines and intros
- Smart notifications that offer suggestions for improvement and give reminders
- Insights for timing and publication strategies on different channels
- Comprehensive reports that evaluate performance on many different levels (story, topic, and author)
- AI-driven features to optimise your newsroom's performance.
The value of smartocto
Smartocto aims to make data actionable, attractive and easy to understand for storytellers, publishers and content creators. This editorial analytics system was designed especially for the media industry and the challenges they face when it comes to reader loyalty, new business and revenue models, publishing on multiple channels and platforms, and digital transformation. We help these companies to adopt data-informed workflows, with
- Real-time insights and dashboards
- Historical reports and specialised compound metrics
- Notifications that tell you when to take action
- Machine learning that predicts the best way out for every story
smartocto Features
- Supported: Real time data analytics
- Supported: Historical insights and reports
- Supported: Customizable dashboard
- Supported: Real time A/B testing and homepage optimization
- Supported: Predictive analytics
- Supported: User Needs Model
smartocto Screenshots
smartocto Integrations
smartocto Competitors
smartocto Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish, Dutch, Serbian, German, French |
smartocto Downloadables
Comparisons
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Reviews From Top Reviewers
(1-5 of 8)
Great choice for newsrooms of all sizes!
Rating: 10 out of 10
November 06, 2023
HB
Vetted Review
Verified User
1 year of experience
Smarter with smartocto
Rating: 9 out of 10
July 12, 2023
MD
Vetted Review
Verified User
2 years of experience
Using SmartOcto in the newsroom
Rating: 9 out of 10
May 08, 2023
RW
Vetted Review
Verified User
5 years of experience
smartocto - if you really want your business to be smart!
Rating: 10 out of 10
July 03, 2023
Vetted Review
Verified User
2 years of experience