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smartocto has been actively used by editors of various newsrooms for over a year, including a small website dedicated to media …
Overview
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need…
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Data and Digital Transformation Manager
Internews (BMAP FORWARD) (Non-profit Organization Management, 11-50 employees)
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What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because…
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Product Details
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- Integrations
- Competitors
- Tech Details
- Downloadables
What is smartocto?
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at.
Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why the solution offers both real-time insights, historical reporting tools and predictive insights.
Smartocto's founders worked in public media themselves and they created the tools that they themselves wanted and needed. From their offices in Nijmegen, The Netherlands and Novi Sad, Serbia Smartocto aims to help media companies be the best they can be. Whether it's changing audiences, business and revenue models or content strategies, this tool was designed to support all aspects of online publishing actively.
Key features and functionality of the product
The combination of real-time performance insights and historical evaluation reports makes predictive analysis possible, and offers publishers the ultimate toolbox for content publication and optimisation. The features are all designed to support the process from story commissioning up to post-publication optimisation. Stories are followed from start to finish, no matter what platform they're published on.
features include:
- Customisable Bigscreen dashboard for real-time insights
- A/B testing possibilities for both story headlines and intros
- Smart notifications that offer suggestions for improvement and give reminders
- Insights for timing and publication strategies on different channels
- Comprehensive reports that evaluate performance on many different levels (story, topic, and author)
- AI-driven features to optimise your newsroom's performance.
The value of smartocto
Smartocto aims to make data actionable, attractive and easy to understand for storytellers, publishers and content creators. This editorial analytics system was designed especially for the media industry and the challenges they face when it comes to reader loyalty, new business and revenue models, publishing on multiple channels and platforms, and digital transformation. We help these companies to adopt data-informed workflows, with
- Real-time insights and dashboards
- Historical reports and specialised compound metrics
- Notifications that tell you when to take action
- Machine learning that predicts the best way out for every story
smartocto Features
- Supported: Real time data analytics
- Supported: Historical insights and reports
- Supported: Customizable dashboard
- Supported: Real time A/B testing and homepage optimization
- Supported: Predictive analytics
- Supported: User Needs Model
smartocto Screenshots
smartocto Integrations
smartocto Competitors
smartocto Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | English, Spanish, Dutch, Serbian, German, French |
smartocto Downloadables
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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smartocto has been actively used by editors of various newsrooms for over a year, including a small website dedicated to media professionals in the Western Balkans region. Editors have found smartocto to be an invaluable tool for optimizing content performance and making data-driven decisions. They rely on smartocto's insights solution to provide real-time dashboards and actionable tips based on data analysis, allowing them to understand audience engagement and drive subscriptions.
Media partners in the region have also implemented smartocto's insights solution to improve their editorial processes. These partners, who have been using smartocto for a longer period of time, express great satisfaction with its capabilities and use it on a daily basis. The regional smartocto staff has been instrumental in understanding the specific needs of local media partners and is fluent in at least one of the major regional languages.
Smartocto caters to newsrooms of different sizes, ranging from small to large. All online editorial offices in the Netherlands and Belgium, for example, rely on smartocto as a daily tool. The product offers a range of features such as A/B testing of headlines, reporting, and generating daily, weekly, and monthly reports for future story planning.
One notable feature offered by smartocto is Tentacles, which enables editors to test different headlines and determine which approach attracts the most loyal readers. This allows newsrooms to tailor their content strategy accordingly.
Overall, smartocto brings data closer to journalists and editors, assisting them in understanding reader interests and content performance. It helps optimize articles' visibility through various publication channels by providing real-time dashboarding and advice. With its user-friendly interface and comprehensive insights, smartocto empowers newsrooms to make better decisions for their future work.
Simple and Understandable User Interface: Many reviewers have praised the product for its simple and understandable user interface, making it easy to navigate and use. This intuitive design has helped users quickly learn how to operate the product without any confusion or frustration.
Personalized and Customized Support: Several users have appreciated the personalized and customized support provided by the product. This tailored assistance has been particularly beneficial for professionals in content production, as it has helped them address their specific needs and challenges effectively.
GDPR Compliance: Users have mentioned that the product is GDPR compliant, indicating that it meets the necessary data protection standards. This compliance gives customers peace of mind knowing that their data is being handled securely and in accordance with regulations.
Confusing User Interface: Users have found the user interface of the platform to be confusing and stated that it has taken them some time to become accustomed to it and properly onboard others. They mentioned that there is a learning curve associated with navigating the interface.
Scattered Information and Data: Many reviewers expressed difficulty in effectively navigating the platform due to the abundance of scattered information and data. This makes it challenging for users to locate specific details, hindering their overall experience.
Issues with Live View Feature: Many users encountered issues with the live view feature, noting that it frequently breaks and does not accurately display the number of people reading a particular piece. This inconsistency in functionality can impact users' ability to track engagement accurately.
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
November 06, 2023
Great choice for newsrooms of all sizes!
Score 10 out of 10
Vetted Review
Verified User
August 31, 2023
Editorial Analytics tool for a newsroom of any size
Score 10 out of 10
Vetted Review
Verified User
July 12, 2023
Smarter with smartocto
Score 9 out of 10
Vetted Review
Verified User
Score 10 out of 10
Vetted Review
Verified User
Score 10 out of 10
Vetted Review
Verified User
May 08, 2023
Using SmartOcto in the newsroom
Score 9 out of 10
Vetted Review
Verified User
October 25, 2022
smartocto is smart!
Score 10 out of 10
Vetted Review
Verified User
September 27, 2022
Don't use Smartocto
Score 1 out of 10
Vetted Review
Verified User