smartocto

We couldn't be more satisfied with smartocto. We have been testing smartocto for more than 2 years now and I have been actively using it for more than 1 year now as an editor of a small website dedicated to media professionals in the region of Western Balkans. In cooperation with smartocto's regional staff we have been implementing their insights solution to 16 other regional media partners in our efforts to improve their editorial data driven decision making processes. Even though most of our media partners have been using some other widely available and free products they had trouble using it in their decision-making processes as they are not adapted for use in media. So far our partners who have been using this product longer have been more than satisfied and they started using it in their newsrooms on a daily basis to make better decisions for future work. Secondly, regional smartocto staff has been more than helpful because they are familiar with the needs of local media partners, and they are also fluent in at least one of the major regional languages. We chose this product because it fulfills the needs of different size newsrooms ranging from small to large.

smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. From decisions on what topics to cover to providing great feedback about the performance of individual authors, smartocto is a key tool for building our content strategy.

We use smartocto in our newsroom to optimise our content performance. In principal we have all the data that we need to help us with this process ourselves, but the huge advantage that smartocto offers is that the relevant data is pushed to the end-user at the exact moment that he/she/they can make a difference. So for optimising our short-term performance, what can we do now to immediately become better at what we do, smartocto is indispensable.

We use Smartocto for real-time dashboarding and advice to editors on how best to bring articles to the attention of our readers through various publication channels. All our online editorial offices in the Netherlands and Belgium work with Smartocto on a daily basis. We also use Smartocto Tentacles to test our headlines (which approach produces the most loyal readers).

We use smartocto to analyze successes of the content we create. We get different daily, weekly and monthly reports that help us better plan our future stories.