SmartAds DSP is being used as an alternative to other traditional DSPs and exchanges we have been using. They have a lot of inventory, particularly in APAC and the CIS countries. We have worked with them and gotten mixed results, with a lot of traffic but not a lot of quality.
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
SmartyAds is more related to Cheetah than to MoPub or Smaato because these last two put a lot of focus on having direct unfiltered access to the publishers. At the same time, Cheetah and SmartyAds are mostly resellers. I believe that if you need a vast amount of traffic, you can use them, but you need to ix in some direct publishers to improve the quality of the campaigns.
SmartyAds DSP is used as an alternative to the traditional array of DSPs we use for our campaigns. Its quite easy to use and the platform is very user-friendly so there is no time wasted, and campaigns can be uploaded fast. Since SmartyAds has a quite different supply portfolio than the regular DSPs, it adds variety to our usual traffic sources.
SmartyAds DSP works well when you want to impact the user in all of their journeys across different formats. As it works on CTV, mobile, and desktop, you can try sequential ads between different platforms, which is quite interesting and is a very strong advantage over more focused DSPs like MoPub or Smaato.
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.