Name: SmartyAds DSP
Rating: 4 (5 reviews)
Author: SmartyAds

Help Desk

Web and Video Conferencing

Customer Support

Version Control

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Enterprise Legal Management

Policy Management

Project Portfolio Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Converged Network Adapters (CNAs)

Data Catalog

Data Center Networking

Data Integration

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed DNS

Managed File Transfer (MFT)

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Mobile Device Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Observability

Server Management

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Customer Journey Analytics

Digital Asset Management

Email Marketing

Marketing Analytics

Marketing Automation

Mobile Advertising

Mobile Analytics

Press Release Management

Product Information Management (PIM)

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Presales

Sales

Civil Engineering

Construction Workforce Management

Dental

Loan Servicing

Patient Engagement

Revenue Cycle Management (RCM)

Vertical-Specific

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### Campaign Management
Users generally believe that SmartyAds DSP excels in campaign management, with many reviewers praising its effectiveness in running ad campaigns for various audience segments. The platform's ability to optimize campaigns, adjust targeting, measure results, and provide support when needed has garnered positive feedback from users. Additionally, the ease of setting up and managing campaigns, along with the availability of detailed analytics, has been highlighted as a key strength of SmartyAds DSP in meeting the diverse campaign needs of advertisers.

### Targeting and Audiences
Reviewers consistently praise SmartyAds DSP for its exceptional targeting and audience capabilities. Users express satisfaction with the platform's ability to precisely target specific audience segments across various channels and devices. The consensus among users is that SmartyAds DSP's targeting options effectively reach relevant audiences, leading to successful ad campaigns with high conversion rates.

### Traffic and Reach
User sentiment regarding SmartyAds DSP's traffic and reach capabilities is predominantly positive, with reviewers highlighting the platform's ability to provide high-quality traffic across various verticals and channels. The consensus among users is that SmartyAds DSP offers a broad reach with real-time bidding (RTB), ensuring that campaigns reach the right audiences effectively. Additionally, users appreciate the platform's support for multiple ad formats and its capacity to cater to different audience segments, including younger demographics on mobile and connected TV platforms. Despite some minor concerns about traffic volume limitations in specific geographic areas, overall, users find SmartyAds DSP to be a reliable solution for accessing quality traffic and maximizing reach for their advertising campaigns.

### Creative Formats
Users generally praise SmartyAds DSP for its robust support of various creative formats, including display, video, native, and more. The platform's ability to accommodate a wide range of formats allows advertisers to effectively engage their target audiences across different channels. Reviewers appreciate the flexibility and ease of use when it comes to implementing creatives, highlighting the platform's capacity to streamline the creative process and enhance campaign performance.

User recommendations for SmartyAds DSP:
- Consider using SmartyAds DSP for in-app advertising and campaigns. Users have found this platform to be effective and recommend it for reaching a mobile audience.
- Evaluate the self-serve or managed-serve options based on the specific needs of your eCommerce brand. Users suggest considering the level of control and support required when choosing between these options.
- Take advantage of SmartyAds DSP's ability to streamline work with creatives and track performance in real-time. Users have found this feature helpful for optimizing ad campaigns and making data-driven decisions.

It is worth noting that users advise keeping in mind that the platform operates on a CPM (Cost Per Thousand Impressions) basis when planning a campaign. This information can help businesses accurately budget and allocate their advertising spend.

Excellent attention and help received: Many users have found the attention and help received from SmartyAds to be excellent. They appreciate the responsiveness and guidance provided by the platform managers, making them feel supported throughout their campaigns.

Good value for cost per impression and click: Several reviewers have mentioned that SmartyAds offers a great value for generating qualified leads with a low cost per impression and click. This has allowed them to achieve their advertising goals more efficiently while staying within budget.

Positive experience with in-app campaigns: Numerous users have had positive experiences using SmartyAds DSP for their in-app campaigns. They highlight swift creative approvals, smooth campaign execution, and the ability to adjust targeting, measure results, and optimize as needed. The performance of these campaigns has also been praised by clients.

Users of SmartyAds DSP have found the platform to be highly effective in targeting specific audiences and generating qualified leads at a cost-effective rate. The user-friendly interface allows advertisers to easily run and boost multiple campaigns simultaneously, providing advantages in targeting, campaign set up, analytics, and support communication. This flexibility has been particularly beneficial for small ad agencies looking for a good option that offers a substantial inventory stock and premium features typically found in larger DSPs.

One standout feature of SmartyAds DSP is its hassle-free campaign delivery. Users appreciate the automated serving of impressions on desired sites, which eliminates the need for constant monitoring once campaigns are set up. Additionally, the platform's ability to promote multiple offers and ensure viewable ads on in-app and mobile channels has proven instrumental in driving sales and maintaining business growth for many users. 

With its diverse inventory mix and access to exclusive inventory, SmartyAds DSP has become a valuable addition to traditional DSPs. Users commonly rely on the platform for driving traffic to websites and serving native, display, and mobile ads programmatically. Agencies also choose SmartyAds DSP to give their clients access to multiple DSPs, thanks to its user-friendly and fast campaign uploading experience, along with its unique supply portfolio. Overall, SmartyAds DSP consistently delivers results for users by helping them reach their goals and adapt to new features that enhance campaign performance while streamlining their businesses through targeting options and traffic from various channels.

SmartyAds DSP

Demand-Side

Likelihood to Recommend

SmartyAds LLP is an ambitious full-stack programmatic company based in London, UK. With offices in North America, Asia Pacific and East Europe, SmartyAds is rapidly growing and conquering the market.Using Big Data Machine Learning algorithms, SmartyAds helps every brand to generate its own unique audience segments based on demographics, psychographics, and geographics. Incorporating DSP and SSP technology in real-time auction (RTB), SmartyAds ensures that advertising inventory is exposed the right audience at the right time. All this allows digital advertising market participants to get maximum revenue from their ad inventory.SmartyAds offers its clients easy solutions for complicated problems, allowing saving up to 30% of brand’s marketing budget, over 250,000 QPS (queries per second) and more than 2 billion daily impressions.SmartyAds is proud of an&nbsp;extensive network of demand and supply partners along with high CTR (click-through-rate) ratio for digital ad campaigns. The company works with native ads, video ads, display ads and mobile and in-app ads, offering wide opportunities that resonate with customers and deliver business goals.SmartyAds offers the following Smart Ad Technologies: White Label Solutions, Omni-Channel Marketplace, Real-Time Analytics, Brand Safety and ad Quality Scanners, Marketing Funnel Tools, and Advanced Algorithms.For more information and insight, please check<a href="https://smartyads.com/" target="_blank" rel="nofollownoopenernoopener,noopener"> </a><code><a href="https://smartyads.com/" target="_blank" rel="nofollownoopenernoopener,noopener">www.smartyads.com</a></code>

SmartyAds

AppLovin MAX

Sales Specialist

SmartyAds DSP 2020-01-09 10:44:52

Smaato

Cheetah Digital Customer Engagement Suite (discontinued)

SmartyAds DSP 2020-01-16 10:16:34

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Support team

Not very good

Easy to use

Friendly interface

Home

Demand-Side Platforms

SmartyAds DSP is used as an alternative to the traditional array of DSPs we use for our campaigns. Its quite easy to use and the platform is very user-friendly so there is no time wasted, and campaigns can be uploaded fast. Since SmartyAds has a quite different supply portfolio than the regular DSPs, it adds variety to our usual traffic sources.

Easy-to-use, friendly interface.
Interesting integrations.

Limited bidding options. CPA bidding does not work well.
Support team isn't very good.

Healthy margin, increasing ROI.
Inventory a bit expensive, increasing cost and decreasing ROI.

SmartAds DSP is being used as an alternative to other traditional DSPs and exchanges we have been using. They have a lot of inventory, particularly in APAC and the CIS countries. We have worked with them and gotten mixed results, with a lot of traffic but not a lot of quality.

Support team is not very good.
Not a lot of direct traffic, mostly reseller traffic.

More inventory, more spend, ore budget, better ROI.
Fraud issues and refunds, decreasing ROI.

Smaato, MoPub and Cheetah Digital Marketing Suite (formerly Experian)

SmartyAds DSP

Overview

What is SmartyAds DSP?