TrustRadius Insights
Users of SmartyAds DSP have found the platform to be highly effective in targeting specific audiences and generating qualified leads at a …
Overview
What is SmartyAds DSP?
SmartyAds DSP is a demand-side platform for ad serving.
Recent Reviews
Product Details
- About
- Competitors
- Tech Details
What is SmartyAds DSP?
SmartyAds DSP is a demand-side platform for ad serving.
SmartyAds DSP Screenshots
SmartyAds DSP Competitors
SmartyAds DSP Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Reviews and Ratings
(5)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users of SmartyAds DSP have found the platform to be highly effective in targeting specific audiences and generating qualified leads at a cost-effective rate. The user-friendly interface allows advertisers to easily run and boost multiple campaigns simultaneously, providing advantages in targeting, campaign set up, analytics, and support communication. This flexibility has been particularly beneficial for small ad agencies looking for a good option that offers a substantial inventory stock and premium features typically found in larger DSPs.
One standout feature of SmartyAds DSP is its hassle-free campaign delivery. Users appreciate the automated serving of impressions on desired sites, which eliminates the need for constant monitoring once campaigns are set up. Additionally, the platform's ability to promote multiple offers and ensure viewable ads on in-app and mobile channels has proven instrumental in driving sales and maintaining business growth for many users.
With its diverse inventory mix and access to exclusive inventory, SmartyAds DSP has become a valuable addition to traditional DSPs. Users commonly rely on the platform for driving traffic to websites and serving native, display, and mobile ads programmatically. Agencies also choose SmartyAds DSP to give their clients access to multiple DSPs, thanks to its user-friendly and fast campaign uploading experience, along with its unique supply portfolio. Overall, SmartyAds DSP consistently delivers results for users by helping them reach their goals and adapt to new features that enhance campaign performance while streamlining their businesses through targeting options and traffic from various channels.
User recommendations for SmartyAds DSP:
- Consider using SmartyAds DSP for in-app advertising and campaigns. Users have found this platform to be effective and recommend it for reaching a mobile audience.
- Evaluate the self-serve or managed-serve options based on the specific needs of your eCommerce brand. Users suggest considering the level of control and support required when choosing between these options.
- Take advantage of SmartyAds DSP's ability to streamline work with creatives and track performance in real-time. Users have found this feature helpful for optimizing ad campaigns and making data-driven decisions.
It is worth noting that users advise keeping in mind that the platform operates on a CPM (Cost Per Thousand Impressions) basis when planning a campaign. This information can help businesses accurately budget and allocate their advertising spend.
Reviews
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April 19, 2021
Increase your reached inventory!
SmartAds DSP is being used as an alternative to other traditional DSPs and exchanges we have been using. They have a lot of inventory, particularly in APAC and the CIS countries. We have worked with them and gotten mixed results, with a lot of traffic but not a lot of quality.
- Lot of inventory
- Easy to use UI
- Support team is not very good.
- Not a lot of direct traffic, mostly reseller traffic.
- More inventory, more spend, ore budget, better ROI.
- Fraud issues and refunds, decreasing ROI.
SmartyAds is more related to Cheetah than to MoPub or Smaato because these last two put a lot of focus on having direct unfiltered access to the publishers. At the same time, Cheetah and SmartyAds are mostly resellers. I believe that if you need a vast amount of traffic, you can use them, but you need to ix in some direct publishers to improve the quality of the campaigns.
January 10, 2020
A great all-around DSP
SmartyAds DSP is used as an alternative to the traditional array of DSPs we use for our campaigns. Its quite easy to use and the platform is very user-friendly so there is no time wasted, and campaigns can be uploaded fast. Since SmartyAds has a quite different supply portfolio than the regular DSPs, it adds variety to our usual traffic sources.
- Easy-to-use, friendly interface.
- Interesting integrations.
- Limited bidding options. CPA bidding does not work well.
- Support team isn't very good.
- Healthy margin, increasing ROI.
- Inventory a bit expensive, increasing cost and decreasing ROI.
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.