Name: SMS Workflow
Author: SMS Workflow

Help Desk

Web and Video Conferencing

Customer Support

Beta Testing

Continuous Integration

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Demand Planning

Emissions Management

Knowledge Management

Online Notary

Payment Facilitation

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

API Design

App Development

Cloud Storage

Data Center Backup

Data Center Networking

Data Center Outsourcing (Canada)

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Enterprise Printing

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed Detection and Response (MDR)

Mobile Data Security

Network Performance Monitoring

Secure Access Control

Service Virtualization

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Creative Management

Ecommerce Personalization

Email Marketing

Market Research

Marketing Automation

Marketing Resource Management

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Point of Sale

Predictive Sales Analytics

Sales Consulting

Sales Dialer

Sales Incentive Compensation Management

Sales Training

Sales

Virtualization Security

Security

Financial Services CRM

Hospital Management

Medical Office EMR & EHR

Revenue Cycle Management (RCM)

Shipping

eDiscovery

Vertical-Specific

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SMS Workflow is a software solution designed to streamline and automate SMS communication processes for businesses. According to the vendor, it is developed to cater to small to large-sized companies across various professions and industries, such as Marketing and Advertising, Customer Service and Support, E-commerce and Retail, Healthcare, Hospitality, and Travel.

## Key Features

**Automated SMS Campaigns**: According to the vendor, users can create and schedule automated SMS campaigns to send targeted messages to customers at specific times or triggered by specific events. They can customize campaign settings, including message content, recipient lists, and delivery frequency. The vendor also claims that users can track campaign performance with analytics and reporting tools.

**Contact Management**: The vendor says that SMS Workflow allows users to manage and organize contact lists for SMS communication. They can import and export contact data in various formats, and segment contacts based on demographics, behavior, or other criteria for targeted messaging.

**Two-Way SMS Communication**: According to the vendor, users can enable two-way communication with customers through SMS. They can receive and respond to customer inquiries, feedback, or requests via SMS. The vendor also claims that users can maintain a conversation history for each contact for reference and follow-up.

**Personalization and Dynamic Content**: The vendor states that users can personalize SMS messages by including recipient names or other custom fields. They can use dynamic content to create personalized messages based on customer preferences, past purchases, or other data. According to the vendor, this feature aims to increase engagement and response rates by delivering relevant and tailored messages.

**Keyword-Based Campaigns**: According to the vendor, users can set up keyword-based campaigns to trigger specific actions or responses when customers send a designated keyword via SMS. They can customize automated responses or actions based on the received keyword. The vendor also claims that users can use keyword campaigns for lead generation, opt-ins, surveys, or other interactive purposes.

**SMS Templates**: The vendor states that users can create and save SMS templates for easy and consistent messaging. They can customize templates with merge tags or placeholders for dynamic content. According to the vendor, this feature aims to streamline campaign creation and communication processes with pre-designed templates.

**Delivery Scheduling and Queuing**: According to the vendor, users can schedule SMS deliveries at specific dates and times to optimize message reach and engagement. They can also queue messages for delivery during peak hours or when recipients are most likely to be active. The vendor claims that this feature ensures timely and efficient message delivery.

**Opt-Out Management**: The vendor states that SMS Workflow provides an opt-out mechanism for recipients to unsubscribe from SMS communications. It automatically updates opt-out preferences in contact lists to ensure compliance with regulations. According to the vendor, users can manage opt-out requests and preferences to maintain a positive customer experience.

**Integration with CRM and Marketing Tools**: According to the vendor, SMS Workflow can integrate with CRM systems and marketing tools to synchronize contact data and streamline workflows. Users can automate SMS communication based on customer interactions, lead status, or other CRM data. The vendor also claims that users can combine SMS campaigns with email marketing, social media, or other channels for a cohesive multi-channel strategy.

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Essential

Maropost Marketing Cloud

SMS Workflow

SMS Marketing

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Overview

What is SMS Workflow?