Snapchat Public Profiles

The Snapchat Public Profiles feature, offered by Snapchat (Snap Inc.), is designed to provide businesses and individuals with a dedicated space on the platform. According to the vendor, this feature allows users to establish a permanent presence and customize their profile to attract new customers and potential subscribers. It is marketed as a tool suitable for businesses of various sizes, ranging from small enterprises to large corporations. Snapchat states that professionals and industries such as retail and e-commerce, entertainment and media, fashion and beauty, food and beverage, as well as influencers and content creators, can benefit from utilizing Snapchat Public Profiles to enhance their online visibility and engage with their target audience.

Key Features

Public Profiles: According to Snapchat, businesses and individuals can create a permanent home on the platform, allowing them to establish a unique presence and customize their profile to attract new customers and potential subscribers.

Spotlights: Snapchat offers a feature called Spotlights, which is aimed at helping businesses get discovered by Snapchatters and build a subscriber base. The vendor claims that this feature allows users to engage with the content at any time and can be promoted as an ad to increase visibility and views.

Public Stories: Snapchat's Public Stories feature enables businesses to engage with their subscribers through storytelling by regularly sharing content on the platform. Snapchat suggests that this feature provides a platform to keep subscribers updated, build a loyal following, and attract new customers.

Save Content: According to the vendor, Snapchatters can save content to their Public Profile, ensuring that it is always accessible and can be engaged with at any time.

Insights: Snapchat provides valuable information about Public Profile views and metrics through its Insights feature. The vendor claims that this feature helps businesses understand the performance of their Spotlights and Stories, enabling them to create more content that resonates with their audience.

Edit Profile: According to Snapchat, businesses can easily edit and customize their Public Profile, including adding a profile picture, bio, and selecting a business category. The vendor also states that businesses have the option to share a Snap to Spotlight for a chance to go viral.

Subscriber Information: Snapchat's Subscriber Information feature provides insights about the subscriber count on the Public Profile. According to the vendor, this feature allows businesses to track the growth of their subscriber base and encourages them to share Snaps to Spotlight regularly to attract more subscribers.