TrustRadius Insights
Users have found Snowplow Insights to be an effective solution for workflow management, allowing them to track activities and pull data …
Overview
What is Snowplow Insights?
Snowplow Insights is presented by the vendor, Snowplow in London, as a way to capture and process high-quality behavioral data from all a company's platforms and products and deliver that data to a cloud destination of choice.
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What is Snowplow Insights?
Snowplow Insights is presented by the vendor, Snowplow in London, as a way to capture and process high-quality behavioral data from all a company's platforms and products and deliver that data to a cloud destination of choice.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Snowplow Insights?
Snowplow Insights Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(8)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users have found Snowplow Insights to be an effective solution for workflow management, allowing them to track activities and pull data across multiple platforms easily. The software has been praised for its reliability and solid communication, making it a valuable tool for users. One reviewer who built snowplow event trackers using Scala and AWS services found Snowplow Insights to be stable and cost-effective compared to other tracking tools.
With over 4 years of usage, a satisfied user highly recommends Snowplow Insights and considers it instrumental in tracking ROI from marketing events and leveraging real-time data. This software is valued for its ability to standardize data collected from various sources in real-time, allowing users to gather, enrich, and share data with other systems for marketing purposes such as reporting, optimization, and audience generation. Users also appreciate the efficiency and speed that Snowplow Insights brings to their work by keeping all their data in one place and providing anytime, anywhere access.
Furthermore, Snowplow Insights has proven effective in customer service and relationship management, facilitating better data management and administration of platforms or products on the web. It has become a valuable asset for users seeking streamlined processes and improved data organization.
Helpful Drag and Drop Interface: Several reviewers have found the drag and drop interface of Snowplow Insights to be helpful for easy navigation and collaboration. This feature has been appreciated by users as it allows them to easily organize and manage their data without any hassle.
Real-time Monitoring Capability: The real-time monitoring capability of Snowplow Insights has been praised by many users. They have mentioned that this feature allows them to stay updated with the latest data insights, enabling them to make informed decisions in a timely manner.
Versatile and Complete Platform: Many reviewers have mentioned that Snowplow Insights is a versatile and complete platform that greatly helps in managing pipelines, infrastructure, and use cases. Users appreciate the wide range of functionalities offered by the product, allowing them to efficiently handle various aspects of their data management needs.
Complicated Setup Process: Some users have found the setup process with different AWS services to be complicated and requiring oversight, which can be a hassle for those who are not familiar with the platform. They mentioned that navigating through various configurations and options was time-consuming and confusing.
Steep Learning Curve: The program has been described as complex, with a steep learning curve that could be overwhelming for new users. Reviewers noted that understanding the intricacies of the program's features and functionalities took significant time and effort. This complexity may hinder adoption and slow down productivity, especially for individuals without prior experience in similar tools.
Difficult Integration with Other Tools: Several reviewers noted that integrating the program with other tools, such as Google Analytics, was difficult. They reported encountering compatibility issues, ambiguous documentation, and limited support resources. This lack of seamless integration could pose challenges for users trying to streamline their workflows and extract actionable insights from integrated data sources.
Reviews
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December 06, 2022
Move to the real time realm with Snowplow.
Snowplow Insights is a good tool for standardizing the data collected from different sources in real-time. In our use case, we send data from the website, mobile app, and some other CRM systems to Snowplow, and that data is gathered, enriched, and then made available to other systems for Marketing purposes such as reporting, optimization, and audience generation.
- Intuitive interface.
- Great variety of integrations.
- Real time capabilities.
- Steep learning curve.
- Quite technical profiles needed to do the initial set up.
- Price might be high for some businesses.
- Ability to push data to Marketo.
- Flexibility with cloud hosting (AWS, Google Cloud).
- Real time capabilities.
- Reduced development cost compared to other alternatives.
- More accurate segments generation, that increased ROI.
- Meeting business goals when incorporating more data sources.
The main advantage of Snowplow Insights, compared to other similar tools in the market, is that Snowplow is able to combine data from more data sources and also enrich that data later on by connecting to other systems in real time. Those capabilities have been a challenge for many other tools in the past. Additionally, the number of out-of-the-box integrations makes Snowplow a very flexible tool.
December 06, 2022
Snowplow Insights allows our company to make faster, and more impactful business decisions off our data
We used Snowplow Insights to create insightful data to track ROI from our 2022 Marketing Events. Snowplow Insights is a powerful tool that helps us leverage our data in real time.
- Real Time Updates
- Data Collection
- Data Modeling
- Integration with other tools such as Google Analytics is difficult (as expected as we transition)
- Data Collection & Organization is managed by Snowplow Insight
- Cheaper compared to alternatives in the market like Segment
- Flawless ability to handle billions of records
- Less time spent on collecting and organizing data
- Shorter time to make impactful decisions
- Ability to track ROI from Marketing Events with ease
Twilio Segment is a powerful alternative to Snowplow Insights, but ultimately Snowplow Insights is marginally better, but with a largely reduced cost which is extremely important to us.