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SOCi

Score8.4 out of 10

21 Reviews and Ratings

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What is SOCi?

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

Categories & Use Cases

Reviews

What users are saying about SOCi.
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Great for basic business outreach across social media platforms

Incentivized
Jacob Clapham
Practice Manager at Lifetime Vision 20/20 (11-50 employees employees)

Use Cases and Deployment Scope

SOCi allows us to expand our outreach to our community, as we service a wide area of North Dakota. We are able to keep everyone informed of any sales, weather closings (which happen quite frequently in ND), and to share in celebrating our staff and their accomplishments.

Pros

  • Integration between social media platforms.
  • Accurate scheduling of future posts.
  • Tracking analytics between platforms.

Cons

  • Need more Instagram functionality (reels, stories, and analytics)
  • More seamless posting/formatting between platforms such as Facebook and Instagram.
  • TikTok?

Return on Investment

  • Kept audience informed of emergency closures.
  • Brought more engagement with the staff based on birthday/event posts.

Other Software Used

Canva

Usability

A great tool to reach more people

Incentivized
Bart KoganView profile
Lead Software Engineer in Information Technology at Movares (1001-5000 employees employees)

Pros

  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.

Cons

  • Firstly, the website of Brandify is a little inconvenient and old-fashioned until you have completely got a hold of this website.
  • Secondly, Brandify can push the envelopes a little further for more possible upgrades. Also, I feel that they need to restore their User Conference.
  • Moreover, it takes longer to be fully onboarded and running on the platform with all the information that is in sync together.
  • Sales support plays an important part in customer satisfaction and the overall customer retention. A happy customer is more likely to bring more individuals and more money in the long run.

Return on Investment

  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.

Alternatives Considered

BrightLocal

Other Software Used

GoodData, AVG AntiVirus Business Edition, Front

Fantastic for Franchises

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

Our marketing team uses several of the tools SOCi offers: Reputation management, organic social posting, and paid social ads. We are a franchise business, so the tool allows us to create localized social media content quickly and efficiently. That was the big selling point for us when looking for tools to help us improve our online presence. We can schedule content out weeks and even months in advance. We are also able to monitor reviews at a high level and respond across the enterprise. Currently, we do not share access to SOCi with our franchisees; everything is managed at the corporate level.

Pros

  • Responsive account managers
  • Localized content creation
  • Canned responses for responding to reviews
  • Extensive learning library

Cons

  • Some things can be hard to find at first glance in the dashboard
  • Lacks the ability to pull organic social stats from content that is natively posted
  • Facebook ads lack some of the advanced features that Facebook offers

Return on Investment

  • Increase social followers
  • Decrease the amount of time spent on social media
  • Faster response time on reviews
  • Increase social engagement

Alternatives Considered

Hootsuite

Other Software Used

Canva, Articulate 360

Usability

Soci services

Incentivized
Verified User
Manager in Corporate (11-50 employees employees)

Use Cases and Deployment Scope

Soci is the service that our company uses for all of our social media needs. We are able to monitor all of our social media activity in one place. This includes seeing the number of engagements, reviews, and activities. We are also able to update all of our social media sites from one focal point that is also uploaded to all social media sites.

Pros

  • update information
  • suggest trends to consider
  • responds to needs

Cons

  • notify user when information is posted

Return on Investment

  • We can see quickly what someone has said about us

Usability

Great program to help sync all social platforms

Incentivized
Verified User
Professional (11-50 employees employees)

Use Cases and Deployment Scope

We use SOCi to keep our customers informed of all pharmacy news and advice across all social platforms. It helps us ensure we reach all customers, regardless of what social networking they use. SOCi decreases our workload so that we do not have to duplicate work.

Pros

  • Coordinates posts on multiple platforms
  • Keeps all accounts logged in, in one place
  • The account manager helps us

Cons

  • It is difficult to delete posts
  • I find it hard to access the preloaded image library

Return on Investment

  • Customer interaction
  • Multiple platforms
  • Post scheduling

Usability

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