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What is SOCi?

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is SOCi?

SOCi is a marketing platform for multi-location brands that helps businesses like Ace Hardware, Sport Clips, and Anytime Fitness to connect with local audiences across every marketing channel. As one central place to scale marketing, SOCi aims to enable brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting their reputation.

SOCi Features

  • Supported: Built for Multi-location businesses

SOCi Competitors

SOCi Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is SOCi?

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

Who uses SOCi?

The most common users of SOCi are from Enterprises and the Consumer Goods industry.

Reviews and Ratings




(1-3 of 15)
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Bart Kogan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Brandify is an industry leader providing software for location-based digital marketing solutions which helps brands connect to their customers. I am a user of Brandify and I find the software really good because the platform reaches millions of consumers around the world. Brandify is one of the greatest local marketing software for all those companies that need expansion in the business arena. Brandify does not only allow us to capture a larger customer base but also helps us with the potential suppliers that are close to us, in a way to thank them for their affinities which can lead to better management in the corporation.
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
  • Firstly, the website of Brandify is a little inconvenient and old-fashioned until you have completely got a hold of this website.
  • Secondly, Brandify can push the envelopes a little further for more possible upgrades. Also, I feel that they need to restore their User Conference.
  • Moreover, it takes longer to be fully onboarded and running on the platform with all the information that is in sync together.
  • Sales support plays an important part in customer satisfaction and the overall customer retention. A happy customer is more likely to bring more individuals and more money in the long run.
In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We make use of brandify in our company in order to increase our number of sales and potential customers based on Brandify's people outreach system, which is based on localization offering our products and services to a greater number of people paying a convenient cost for the service. Their after-sales support is one of the best in the market, they are always there when you need them whether there are clear errors or not, they provide constant guidance on how to use the tool and they are with you in constant training. Whenever we had problems they were solved in a very simple way. Brandify is aimed at small and medium sized companies that need to improve their brand exposure and get potential customers, however it is not exactly an advertising software, but rather an information provider based on your needs and your location.
  • Brandify is not only based on allowing us to capture a greater number of customers but also helps us with potential suppliers that are close to us, as in turn thanks to it we have been able to find business partners with great affinities for our companies allowing a better management of the corporation.
  • Being based in the cloud, no information is lost and it is very well located in a highly ergonomic interface, very easy to use giving us the necessary data to contact us and to make the best decision for the company.
  • It is very easy to rate locations creating a wide range of content for us and other users generating a wide range of marketing possibilities, taking into account the ratings of customers and users which are well segmented and ordered to achieve better performance when performing different operations.
  • Brandify centralizes the company's information which allows consumers to get all the information centralized in one place, this in turn saves answering to each of the customers, evidencing every detail of the corporation in an ergonomic and informative environment.
  • The tool allows us to constantly analyze the reputation of the brand and how happy our customers are with us, therefore we can foresee situations that may be adverse and promote decisions that ensure the functioning of operations and an excellent feedback with the consumer.
  • Locating distributors is one of the most important things about Brandify, being able to find your future business allies in one place with just a few clicks allows you to foresee a greater number of business opportunities and in turn a greater number of customer acquisition through the increase of products and services in the catalog.
  • One of the "bad" things I can find is that it took a considerable time to load and synchronize all the information of the company, making the time invested then reflected in money, however, after all the configuration the tool continues to work without many problems to highlight.
  • It would be interesting if Brandify would enable the conference system again, allowing users to discuss and give their opinions about their products and negotiations, with a control oriented to mutual business growth through the potential business alliances that can be obtained through the use of this tool.
  • It should be noted that we have used other tools where the reports were much more detailed than in brandify, however this is an aspect that can be improved in the future as long as there is the intention and importance of doing so, it should be noted that this does not present any difficulty for operations, it is a more informative topic for the user.
Brandify proves to be a great ally for all those companies that tirelessly seek their expansion in the business world, being the medium-sized companies the most benefited due to being the main link between the big and the small ones, granting a series of commercial benefits through localization. Brandify's analysis of all the companies and the recommendations it provides make the work incredibly easy as it avoids spending time looking for the best options, this helps to save time for other tasks that may be more important. It is interesting to compare information from two different users, allowing the consumer to make the best decisions based on their needs and requirements, always putting the customer's desire first, making this a very convenient tool.
Score 6 out of 10
Vetted Review
Verified User
Review Source
It is used by our Marketing Team for SEO management and by our Customer Success Team for review and brand reputation management. I'm most familiar with the Customer Success side and usage, and we use Brandify to synthesize our public reviews across multiple platforms for convenient access. We use their dashboard to reply to each review, tag the reviews with top trends, and analyze information.
  • They make it easy to view all your reviews in one place, both across different locations and across different review platforms.
  • It's easy to add/change canned review responses and trend tags.
  • Their Customer Service team is very responsive and kind.
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
If you are a medium-large organization and have a strong emphasis on viewing and replying to all your customer reviews, Brandify can save you time and energy by bringing all the information together in the same place.

It's not as helpful for analyzing the information. While you can manually add trend tags, there is no analytics surrounding them. There are analytics on the number of reviews left and a breakdown of the different ratings, but there is minimal comparison features from location-to-location.
Excellent. They are responsive, accommodating and eager to reply via email, hop on a call, or do a video call. Occasionally there have been miscommunications between parties, but this may simply be a challenge of multiple spearheading the same project.