SOCi

SOCi is a great platform for basic posting across social media platforms for any business. It is less ideal for those who are following the current trend of reels and stories on Instagram and utilize TikTok.

SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well.

Because of these features, SOCi may not be the best platform for companies with just one location.

We do not have any specific scenarios in which we can say that Soci has not helped us. We know that they are able to notify us if or when some new feature becomes available within social media that they let us know when we have an open or incomplete option.

SOCi is well suited to businesses that like to keep all of their social media active and in sync. It allows you to create and schedule posts. SOCi helps streamline and create a more efficient work process when it comes to engaging customers on social media. The only difficulty I’ve had is trying to fix any errors that I’ve accidentally posted.

Having everything you need to post in one place has been great. It makes it easy to see the calendar in one view and what’s being posted. It’s easy to edit the tags and post as well, so it’s user friendly.