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SOCi

SOCi

Overview

What is SOCi?

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

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Recent Reviews

TrustRadius Insights

Brandify's platform has proven to be a valuable tool for companies seeking to expand their customer base. With its wide reach, businesses …
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Soci services

10 out of 10
December 31, 2022
Incentivized
Soci is the service that our company uses for all of our social media needs. We are able to monitor all of our social media activity in …
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Pricing

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What is SOCi?

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

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Product Details

What is SOCi?

SOCi is a marketing platform for multi-location brands. SOCI helps businesses like Ace Hardware, Sport Clips, and Anytime Fitness to scale marketing efforts across all digital channels in a way that's brand directed, locally perfected, and data connected.

SOCi Features

  • Supported: Built for Multi-location brands

SOCi Competitors

SOCi Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.

Yext and MomentFeed are common alternatives for SOCi.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of SOCi are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(21)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandify's platform has proven to be a valuable tool for companies seeking to expand their customer base. With its wide reach, businesses can connect with millions of consumers worldwide, increasing their brand exposure and attracting potential customers. The platform offers excellent after-sales support and constant guidance on how to effectively use the tool, making it a reliable choice for businesses. Moreover, Brandify is particularly useful for small and medium-sized companies looking to improve their brand visibility and connect with local consumers. It enables these businesses to leverage localization and target specific demographics, ultimately driving sales and growth.

SOCi, on the other hand, provides businesses with a centralized solution to monitor and update all their social media accounts in one place. This streamlines social media management and decreases workload by eliminating duplicate efforts in overseeing multiple platforms. One of SOCi's key use cases is its reputation management feature, which allows marketing teams to proactively manage online reviews and enhance their brand's image. Additionally, SOCi offers organic social posting and paid social ads tools that enable marketing teams to create localized content efficiently. The monthly calendar feature is particularly helpful for planning and scheduling posts at optimal times, ensuring maximum audience reach.

Overall, both Brandify and SOCi cater to businesses' needs in enhancing their online presence, engaging with their communities, managing their reputations, and effectively utilizing social media platforms. These tools have been widely used by marketing teams across various industries to drive growth, improve customer relationships, and achieve business objectives.

Users have recommended SOCi for several reasons. They believe SOCi is a game-changer for easily managing social media and posting content. To save time, they suggest scheduling posts in one sitting each week or month. SOCi helps small businesses keep track of their social media presence. Users also advise updating passwords in SOCi when updating them on social media sites. It is recommended to take advantage of SOCi's tools on a daily basis. The libraries function in SOCi allows for easy access to common content. Users find SOCi helpful for managing social media platforms and audience engagement. They think SOCi is a high-quality service that provides detailed analysis of social media. To streamline social media posts and be more efficient with time, it is recommended to use SOCi. Posting at different times of the day initially can optimize reach. Utilizing all planning functions in SOCi saves time when posting. SOCi is recommended for simple and organized social media management. Watching tutorials can help better understand SOCi and leveraging their support is advised. Planning communication across all media platforms with SOCi is suggested. Upgrading SOCi with other integrations is recommended. Trying out SOCi is believed to be a game-changer for social media management. Using SOCi saves time and effort in tracking review response and engagement. Familiarizing oneself with SOCi becomes intuitive with time. Advertising and engaging customers through social media is considered incredible with SOCi. Customers appreciate the excellent customer service from SOCi. Consider having a dedicated staff member to fully utilize SOCi's features. Starting with SOCi can assist in focusing on scaling a business effectively. Carefully considering necessary features before signing a contract with SOCi is advised. The reporting features of SOCi are particularly praised for their time-saving aspect.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
January 03, 2023

Fantastic for Franchises

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team uses several of the tools SOCi offers: Reputation management, organic social posting, and paid social ads. We are a franchise business, so the tool allows us to create localized social media content quickly and efficiently. That was the big selling point for us when looking for tools to help us improve our online presence. We can schedule content out weeks and even months in advance. We are also able to monitor reviews at a high level and respond across the enterprise. Currently, we do not share access to SOCi with our franchisees; everything is managed at the corporate level.
  • Responsive account managers
  • Localized content creation
  • Canned responses for responding to reviews
  • Extensive learning library
  • Some things can be hard to find at first glance in the dashboard
  • Lacks the ability to pull organic social stats from content that is natively posted
  • Facebook ads lack some of the advanced features that Facebook offers
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well.

Because of these features, SOCi may not be the best platform for companies with just one location.
  • Increase social followers
  • Decrease the amount of time spent on social media
  • Faster response time on reviews
  • Increase social engagement
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
SOCi has always been very responsive. They have a support ticket feature where you can submit questions, and I've also reached out directly to my account managers, who are extremely knowledgeable and responsive. And if what you are looking for doesn't exist yet, they can submit it for a new feature request.
SOCi is easy to use, and their account managers are fantastic! Most things are easy and straightforward to find in their dashboard. And they have a large library of materials to help you learn the platform. Whenever I've had a question, they have been there to help. I use SOCi on my desktop and cannot speak to mobile performance and navigability.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use soci for social media. It creates a monthly calendar for us. It is all in one place and centralized. It allows for you to go on one website and have your social media accounts in one spot to upload. You can edit post and times to hit your audience at the best times.
  • Central zone for accounts
  • Easy to use
  • Preset
  • Adjusting times easier
  • Differentiating which platform is being uploaded on
Having everything you need to post in one place has been great. It makes it easy to see the calendar in one view and what’s being posted. It’s easy to edit the tags and post as well, so it’s user friendly.
  • More likes
  • Easy to find engagements
  • Easy to see where we can grow and expand
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
Skip never used
Easy to use
everything in one place
convenience
Bart Kogan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Brandify is an industry leader providing software for location-based digital marketing solutions which helps brands connect to their customers. I am a user of Brandify and I find the software really good because the platform reaches millions of consumers around the world. Brandify is one of the greatest local marketing software for all those companies that need expansion in the business arena. Brandify does not only allow us to capture a larger customer base but also helps us with the potential suppliers that are close to us, in a way to thank them for their affinities which can lead to better management in the corporation.
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
  • Firstly, the website of Brandify is a little inconvenient and old-fashioned until you have completely got a hold of this website.
  • Secondly, Brandify can push the envelopes a little further for more possible upgrades. Also, I feel that they need to restore their User Conference.
  • Moreover, it takes longer to be fully onboarded and running on the platform with all the information that is in sync together.
  • Sales support plays an important part in customer satisfaction and the overall customer retention. A happy customer is more likely to bring more individuals and more money in the long run.
In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
We have been using Brandify in order to increase our sales volume and potential customers on the basis of localization offering products and services to a greater number of customers paying a considerable and convenient cost for the service. I am a satisfied user of Brandify and happy with its customization of features.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We make use of brandify in our company in order to increase our number of sales and potential customers based on Brandify's people outreach system, which is based on localization offering our products and services to a greater number of people paying a convenient cost for the service. Their after-sales support is one of the best in the market, they are always there when you need them whether there are clear errors or not, they provide constant guidance on how to use the tool and they are with you in constant training. Whenever we had problems they were solved in a very simple way. Brandify is aimed at small and medium sized companies that need to improve their brand exposure and get potential customers, however it is not exactly an advertising software, but rather an information provider based on your needs and your location.
  • Brandify is not only based on allowing us to capture a greater number of customers but also helps us with potential suppliers that are close to us, as in turn thanks to it we have been able to find business partners with great affinities for our companies allowing a better management of the corporation.
  • Being based in the cloud, no information is lost and it is very well located in a highly ergonomic interface, very easy to use giving us the necessary data to contact us and to make the best decision for the company.
  • It is very easy to rate locations creating a wide range of content for us and other users generating a wide range of marketing possibilities, taking into account the ratings of customers and users which are well segmented and ordered to achieve better performance when performing different operations.
  • Brandify centralizes the company's information which allows consumers to get all the information centralized in one place, this in turn saves answering to each of the customers, evidencing every detail of the corporation in an ergonomic and informative environment.
  • The tool allows us to constantly analyze the reputation of the brand and how happy our customers are with us, therefore we can foresee situations that may be adverse and promote decisions that ensure the functioning of operations and an excellent feedback with the consumer.
  • Locating distributors is one of the most important things about Brandify, being able to find your future business allies in one place with just a few clicks allows you to foresee a greater number of business opportunities and in turn a greater number of customer acquisition through the increase of products and services in the catalog.
  • One of the "bad" things I can find is that it took a considerable time to load and synchronize all the information of the company, making the time invested then reflected in money, however, after all the configuration the tool continues to work without many problems to highlight.
  • It would be interesting if Brandify would enable the conference system again, allowing users to discuss and give their opinions about their products and negotiations, with a control oriented to mutual business growth through the potential business alliances that can be obtained through the use of this tool.
  • It should be noted that we have used other tools where the reports were much more detailed than in brandify, however this is an aspect that can be improved in the future as long as there is the intention and importance of doing so, it should be noted that this does not present any difficulty for operations, it is a more informative topic for the user.
Brandify proves to be a great ally for all those companies that tirelessly seek their expansion in the business world, being the medium-sized companies the most benefited due to being the main link between the big and the small ones, granting a series of commercial benefits through localization. Brandify's analysis of all the companies and the recommendations it provides make the work incredibly easy as it avoids spending time looking for the best options, this helps to save time for other tasks that may be more important. It is interesting to compare information from two different users, allowing the consumer to make the best decisions based on their needs and requirements, always putting the customer's desire first, making this a very convenient tool.
  • Brandify ensured increased brand exposure by generating a greater number of customers during the period of use, which greatly benefited us when it came to rotating our inventories.
  • By searching for suppliers we were able to find better deals and in turn were able to improve our pricing, creating a more competitive and timely marketplace.
NONE
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is used by our Marketing Team for SEO management and by our Customer Success Team for review and brand reputation management. I'm most familiar with the Customer Success side and usage, and we use Brandify to synthesize our public reviews across multiple platforms for convenient access. We use their dashboard to reply to each review, tag the reviews with top trends, and analyze information.
  • They make it easy to view all your reviews in one place, both across different locations and across different review platforms.
  • It's easy to add/change canned review responses and trend tags.
  • Their Customer Service team is very responsive and kind.
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
If you are a medium-large organization and have a strong emphasis on viewing and replying to all your customer reviews, Brandify can save you time and energy by bringing all the information together in the same place.

It's not as helpful for analyzing the information. While you can manually add trend tags, there is no analytics surrounding them. There are analytics on the number of reviews left and a breakdown of the different ratings, but there is minimal comparison features from location-to-location.
  • We're still new to the platform and determining this information.
  • We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
We haven't used a comparable platform for public review management. We use NPS Promoter for NPS analytics, and in comparison, Brandify's analytics do not stack up well. They're a younger platform and seem eager to add new analytics over time, but to date, they do not have the depth of analysis or location comparison features that I wish they had.
Excellent. They are responsive, accommodating and eager to reply via email, hop on a call, or do a video call. Occasionally there have been miscommunications between parties, but this may simply be a challenge of multiple spearheading the same project.
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