Name: Sojern RevDirect
Rating: 9 (3 reviews)
Author: Sojern

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Kubernetes Monitoring

Software Repositories

WebOps

Development

Academic Advising

Classroom Management

Education

Business Intelligence (BI)

Collaboration

File Sharing

Workspace Planning

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Internet Service Providers (ISPs)

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Configuration Management Databases

Content Delivery Networks (CDN)

Data Collaboration

Data Observability

Database Load Balancing

Disaster Recovery as a Service (DRaaS)

Enterprise Architecture Management

Fraud Detection

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet Security

MLOps

Network Monitoring

Network Performance Monitoring

Release Management

SOA Application Gateways

Secret Managers

Technology Scouting Software

Threat Intelligence

WiFi Hotspot

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Asset Management

Digital Content Creation

Email Marketing

Landing Page

Marketing Automation

Online Proofing

Retail Media Advertising

Search Engine Marketing (SEM)

Social Media Management

Social Media Marketing

Survey & Forms Building

Swag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Video Surveillance

Security

Oil and Gas

Real Estate

Vertical-Specific

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Sojern RevDirect

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Campaigns

Ad Reporting & Analytics

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Ad dashboards

Ad performance reports

Sojern is a performance marketing platform for the travel industry. Sojern enables travel brands and independent hotels to drive direct bookings and leverage data-driven insights in their cross channel personalization and ad targeting efforts. The vendor offers two main products: SmartTargeting and RevDirect.

Sojern

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

Google Analytics

Adobe Analytics

WordStream

SEM Analyst

Sojern RevDirect 2020-01-09 11:37:41

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Ad Serving & Retargeting Platforms

My company builds and tracks websites for hospitality companies, so Sojern allows us to collect data and use it to adjust content accordingly in order to drive more bookings. The company as a whole has access to Sojern and the only problems I have seen is that those who are not in my department have a difficult time assessing the data collected. Sojern allows us to learn more about traveler profiles so we can better optimize our websites to suit their needs.

Drives booking to our websites.
Helps us to better understand traveler profiles.

For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.

Sojern has had a positive impact on our impression share.
Sojern has had a positive impact on our ROI across the board.

WordStream Advisor, Adobe Analytics, Google Ads (formerly AdWords) and Google Analytics

Sojern RevDirect

Overview

What is Sojern RevDirect?