Sona

The Sona Revenue Growth Platform is a solution designed to help businesses understand the impact of their marketing efforts and optimize their marketing spend. According to the vendor, it provides revenue attribution and marketing analytics, connecting sales and marketing to revenue by capturing and unifying user activity data from all channels. This platform is said to be suitable for small to large-sized companies and is utilized by Chief Marketing Officers (CMOs), Demand Generation Managers, Marketing Operations Managers, Revenue Operations Managers, Finance Managers, and B2C companies across various industries.

Data Synchronization: According to the vendor, Sona offers seamless, bi-directional integrations with various go-to-market (GTM) platforms, enabling the synchronization of data between Sona and these platforms. It is said to automatically process and sync cost, customer, and revenue data, presenting them in custom dashboards unique to each business.

Enhance Facebook Conversion Tracking: Sona integrates with Facebook to enhance the accuracy of Facebook conversion tracking, as claimed by the vendor. It is said to correct any inconsistencies in Facebook's tracking system and provide more than 95% tracking coverage. Marketers are said to be able to automatically sync segments to Facebook, optimizing campaign performance.

Improve Attribution Accuracy by Avoiding Google Analytics Sampling: The vendor states that Sona overcomes the limitations of Google Analytics (GA) sampling by providing a better way to process GA data. It is claimed to extract and store a copy of GA data for unrestricted analysis, avoiding sampling issues. According to the vendor, this enhanced visibility and analysis of GA data combined with other marketing performance data provide a more accurate and comprehensive picture of performance.

Get the Full Picture on Performance: According to the vendor, Sona enables businesses to track and understand the user journey from the first click to the sale, providing a comprehensive view of performance. It is claimed to simplify attribution without compromising accuracy, creating a single source of truth for revenue attribution. The vendor states that businesses can match cost and revenue data on custom dashboards, uncovering actionable insights to optimize marketing efforts.

Hit Your Marketing Forecasts in 2023: According to the vendor, Sona helps businesses forecast their marketing's contribution to revenue with accuracy and ease. It is claimed to identify and track efficacy metrics, measure the impact of marketing initiatives, and provide clear visualizations of sales velocity and average days to conversion for each channel. The vendor suggests that this empowers businesses to make data-driven improvements to their marketing strategy and achieve their revenue goals.