Name: Sona
Author: Sona Labs

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Flowchart

Development

Career Center

Education

Business Intelligence (BI)

Collaboration

Enterprise Search

Streaming Analytics

Enterprise

Accounting

Accounting and Tax Services

Budgeting and Forecasting

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Application Virtualization

Blade Servers

Cloud Storage

Disaster Recovery

Fraud Detection

IT Professional Services

Identity Verification

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Office Migration and Repair

Packet Analyzer

Penetration Testing

Single Sign-On

Vector Databases

Virtual Data Room

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Content Management

Customer Success

Digital Content Creation

Email Marketing

Enterprise Marketing Management

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

URL Shorteners

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Revenue Operations

Sales

Interior Design

Inventory Management

Moving Software

PCB Design

Population Health Management

Public Transportation

Retail Execution

Retail Management

Vertical-Specific

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The Sona Revenue Growth Platform is a solution designed to help businesses understand the impact of their marketing efforts and optimize their marketing spend. According to the vendor, it provides revenue attribution and marketing analytics, connecting sales and marketing to revenue by capturing and unifying user activity data from all channels. This platform is said to be suitable for small to large-sized companies and is utilized by Chief Marketing Officers (CMOs), Demand Generation Managers, Marketing Operations Managers, Revenue Operations Managers, Finance Managers, and B2C companies across various industries.

**Data Synchronization**: According to the vendor, Sona offers seamless, bi-directional integrations with various go-to-market (GTM) platforms, enabling the synchronization of data between Sona and these platforms. It is said to automatically process and sync cost, customer, and revenue data, presenting them in custom dashboards unique to each business.

**Enhance Facebook Conversion Tracking**: Sona integrates with Facebook to enhance the accuracy of Facebook conversion tracking, as claimed by the vendor. It is said to correct any inconsistencies in Facebook's tracking system and provide more than 95% tracking coverage. Marketers are said to be able to automatically sync segments to Facebook, optimizing campaign performance.

**Improve Attribution Accuracy by Avoiding Google Analytics Sampling**: The vendor states that Sona overcomes the limitations of Google Analytics (GA) sampling by providing a better way to process GA data. It is claimed to extract and store a copy of GA data for unrestricted analysis, avoiding sampling issues. According to the vendor, this enhanced visibility and analysis of GA data combined with other marketing performance data provide a more accurate and comprehensive picture of performance.

**Get the Full Picture on Performance**: According to the vendor, Sona enables businesses to track and understand the user journey from the first click to the sale, providing a comprehensive view of performance. It is claimed to simplify attribution without compromising accuracy, creating a single source of truth for revenue attribution. The vendor states that businesses can match cost and revenue data on custom dashboards, uncovering actionable insights to optimize marketing efforts.

**Hit Your Marketing Forecasts in 2023**: According to the vendor, Sona helps businesses forecast their marketing's contribution to revenue with accuracy and ease. It is claimed to identify and track efficacy metrics, measure the impact of marketing initiatives, and provide clear visualizations of sales velocity and average days to conversion for each channel. The vendor suggests that this empowers businesses to make data-driven improvements to their marketing strategy and achieve their revenue goals.

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Customer Data

Sona Labs

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Sona

Overview

What is Sona?