Overview
What is SOOMLA TraceBack - Ad Revenue as a Service?
According to the vendor, SOOMLA is the market leader in mobile monetization measurement. SOOMLA says they were the first company to offer monetization measurement but more importantly, they are the only company who is 100% focused on measuring in-app ads.They…
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What is SOOMLA TraceBack - Ad Revenue as a Service?
According to the vendor, SOOMLA is the market leader in mobile monetization measurement. SOOMLA says they were the first company to offer monetization measurement but more importantly, they are the only company who is 100% focused on measuring in-app ads.
They don’t do attribution, or mediation and we are not an ad-network so don’t have any conflicting interests. SOOMLA says that this means they will be the first ones to implement new features, provide support when the industry changes, and listen to your needs.
One step ahead of the market
SOOMLA says that they are he first company to implement ad revenue attribution, identify advertisers in apps, spot ad whales and offer postbacks, attribute churn to specific ads, offer raw data dumps for ad revenue and monetization dimensions, offer charts of eCPM decay, publish industry benchmarks for monetization etc.
SOOMLA TraceBack - Ad Revenue as a Service Features
- Supported: Granular Accurate Ad-LTV Data
- Supported: Ad-Whales Detection
- Supported: Data-Driven Price Floors Recommendation
- Supported: Predatory Advertisers Detection
SOOMLA TraceBack - Ad Revenue as a Service Competitors
- ironSource
- AppsFlyer
- Tenjin
SOOMLA TraceBack - Ad Revenue as a Service Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |