Name: Sparkles Marketing Suite
Author: Sparkles

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Development

Business Intelligence (BI)

Collaboration

Diagramming

Project Portfolio Management

Supply Chain Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Infrastructure

Data Center Infrastructure Management

Data Lakehouse

Data Observability

Data Privacy Management

Database Load Balancing

Ethernet Switches

File Sync and Share

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Log Management

Managed IT Service

Network Performance Monitoring

Network Troubleshooting

NoSQL Databases

Packet Analyzer

Password Management System

Remote Support

SOA Governance

Single Sign-On

Smart Contracts

Solid State Drives

Threat Hunting

Threat Intelligence

Virtual Private Cloud (VPC)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Collaboration

Customer Success

Digital Content Creation

Digital Signage

Email Marketing

Marketing Analytics

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Construction Management

Equipment Rental

Homeowner's Association (HOA) Management

InsurTech

Insurance Suites

Investment Portfolio Management

Tax Practice Management

Vertical-Specific

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Sparkles Marketing Suite is an online platform designed to streamline the creation, management, and ordering of marketing communication materials for organizations. It serves as a central marketing environment for both online and offline marketing, enabling users to access corporate identity and promotional materials, personalize them, and then order or download them. This versatile solution caters to organizations of all sizes, from small businesses to large enterprises. Marketers, graphic designers, advertising professionals, retailers, and marketing managers across various industries can benefit from the features offered by Sparkles Marketing Suite.

## Key Features

**Templates & Toolkits**: According to the vendor, Sparkles Marketing Suite provides a wide range of templates and toolkits for creating marketing communications for local promotions. Users can easily personalize these materials, potentially eliminating the need for additional design costs and saving time in the marketing department.

**Editor**: The platform offers a powerful editor that allows users to design and personalize marketing materials according to their specific needs. Admin users have the ability to set permissions for each template, ensuring adherence to the corporate identity while allowing users the freedom to modify designated objects.

**Online Advertising**: According to the vendor, Sparkles Marketing Suite includes features for purchasing and targeting online advertising campaigns with local content. Users can manage and deploy online advertising campaigns through the platform, potentially ensuring consistent branding and messaging across different channels.

**Campaign Manager**: The Campaign Manager feature in Sparkles Marketing Suite simplifies the creation and management of marketing campaigns. Users can follow a timeline-based action plan, potentially minimizing the need for intervention from the head office and streamlining the campaign management process.

**Statistics**: Sparkles Marketing Suite provides comprehensive management dashboards that offer detailed statistics and analytics, according to the vendor. Users can analyze all relevant information from the Marketing Suite, including user-level data, to potentially gain insights and make informed decisions.

**Automatic Design**: The Next Retail Suite within Sparkles Marketing Suite offers automatic design capabilities for point-of-sale (POS) materials. Intelligent InDesign templates automatically create promotion designs, potentially ensuring standardization of the corporate identity. Admin users can also replace designs by uploading their own PDF files.

**Management and Control**: According to the vendor, Sparkles Marketing Suite provides management and control features for POS packages. Admin users can create, view, change, and approve POS packages and associated promotions in a well-arranged matrix, potentially ensuring efficient management of marketing materials.

**Production XML**: The Production XML feature in Sparkles Marketing Suite provides a complete instruction of the POS package for the printer, according to the vendor. It includes quantities, addresses, group information, and other necessary details for production, potentially ensuring accurate and streamlined printing processes.

**POS on Demand**: Sparkles Marketing Suite offers the POS on Demand module, allowing users to tailor POS packages to local stores by defining store profiles. According to the vendor, this feature ensures that the content of the POS packages aligns with the specific needs of each store, potentially enhancing the effectiveness of retail marketing.

**Retaildocs**: According to the vendor, the Retaildocs feature in Sparkles Marketing Suite allows users to make last-minute promotions, changes, or repeat orders available for stores even after the package is already in production. This flexibility enables agile retail marketing strategies and quick responses to market demands.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

Opal

Opal Pro

Teams Pro

Sparkles Marketing Suite

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Sparkles

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Sparkles Marketing Suite

Overview

What is Sparkles Marketing Suite?