Name: AdButler
Rating: 9 (2 reviews)
Author: Sparklit

Customer Engagement

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Search

Enterprise

Accounting

CTRM

Financial Research

Financial Risk Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

3D Printing

API Design

Cloud Migration

Cloud Storage

Component Content Management

Configuration Management

Data Pipeline

Database DevOps

DevOps

Disk Cloning

Fraud Detection

Integration Platform as a Service (iPaaS)

Interoperability

M2M Application Development

Managed Public Cloud Infrastructure

Network Performance Monitoring

Product Implementation Services

Relational Database Management Systems

SaaS Backup

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Data Management

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Attribution

Marketing Automation

Referral Marketing

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Sales Enablement

Sales Training

Sales

Data Loss Prevention

Security

Awards Management

Construction Accounting

Construction Takeoff and Estimating

Digital Forensics

Fleet Management

Hospital Management

Insurance Agency Management

Veterinary

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Google Ad Manager

Google

Criteo

Adform FLOW

Adform

StackAdapt

Google Ads

SmartyAds DSP

SmartyAds

Kevel

Google Campaign Manager 360

Basis DSP

Basis Global Technologies (formerly Centro)

Criteo Commerce Max

### Ad Serving Technology
Users generally praise AdButler's ad serving capabilities. The platform is commended for its ease of use, reliable ad delivery, and efficient support services. Many users appreciate the variety of ad types supported, including video ads, and the ability to manage accounts and pricing effectively. However, some users have expressed concerns about the lack of certain updates, such as VAST 3.0 support, which may impact their specific advertising needs. Despite this, AdButler's ad serving technology remains a strong aspect of the platform, catering to a wide range of ad serving requirements efficiently and effectively.

### Programmatic Advertising
Users have expressed a mix of opinions regarding AdButler's programmatic advertising capabilities. While some users appreciate the new features like Programmatic / RTB, they have raised concerns about the lack of information and communication regarding these updates. Additionally, users have suggested improvements such as enabling date-specific creatives and simplifying the creative upload process. Despite these challenges, users acknowledge the potential benefits of gaining programmatic revenue through the platform, although limitations on tags have been noted as a hindrance.

### Ad Placement and Targeting
Users generally appreciate AdButler's ad placement and targeting capabilities, with the geo-targeting feature being highlighted as a powerful tool for delivering relevant ads to readers. While some users suggest improvements in the geo-targeting interface, overall, the service is well-regarded in this aspect. Additionally, users find the platform simplistic yet effective, allowing for easy setup and customization of ad placements to reach the desired audience. The tagging setup is particularly praised for its ease of use and flexibility in targeting variables, enabling users to optimize their ad placements without relying on third-party assistance.

### Campaign Management
Users generally appreciate AdButler's campaign management capabilities. They find the platform intuitive and efficient for setting up and monitoring campaigns. The ability to control ads, adjust settings, and manage multiple advertisers simultaneously is highly valued by users. Some users have mentioned minor inconveniences, such as the need for additional flexibility in organizing campaigns or the learning curve associated with the platform. However, overall, AdButler's campaign management features seem to meet the needs of users effectively.

### Banner and Media Advertising
Users consistently highlight AdButler's banner and media advertising capabilities as a key strength of the platform. They appreciate the ease of integrating ads into websites and apps, as well as the ability to control and customize ad placements effectively. Despite some minor concerns about billing and scheduling features, users generally find AdButler's banner and media advertising functionalities to be reliable and user-friendly. The platform's ability to efficiently manage and optimize banner ad campaigns across multiple websites is particularly valued by users.

### Publisher and Advertiser Tools
Users consistently highlight AdButler's publisher and advertiser tools as a key strength of the platform. They appreciate the ease of managing multiple advertisers, the flexibility in campaign setup, and the ability to tailor posting options for clients. Additionally, users find the intuitive user interface and clear reporting features to be beneficial for effectively managing ad placements. Despite some minor drawbacks such as the need for additional features like geo-targeting and enhanced analytics, overall, users express satisfaction with AdButler's publisher and advertiser tools for streamlining ad management processes.

### Reporting and Analytics
Users generally praise AdButler for its intuitive reporting and analytics features. The consensus among reviewers is that AdButler's reporting capabilities are user-friendly and provide valuable insights into ad performance. Users appreciate the ease of accessing and interpreting data, as well as the ability to generate reports without the need for complex downloads or formatting. While some users have expressed minor concerns about the level of customization and advanced features in the reporting tools, overall, AdButler's reporting and analytics functionalities are seen as reliable and effective for monitoring ad performance and optimizing strategies.

### Pricing and Cost Control
User sentiment regarding AdButler's pricing and cost control features is mixed, with some users appreciating the affordability and value it offers, while others have raised concerns about unexpected fees and lack of transparency in the pricing structure. The platform's ability to provide cost-effective solutions is acknowledged by some, but the issue of hidden costs and sudden billing spikes has left others feeling dissatisfied. It appears that while AdButler's pricing may be competitive for some users, the lack of clear communication and predictability in cost control has led to frustration and a sense of unpredictability among certain customers.

### Integration and Compatibility
Users consistently highlight AdButler's integration and compatibility as standout features, emphasizing the ease of setup and the ability to seamlessly replace existing ad systems without any issues. The platform's compatibility with various plugins and custom CMS solutions is also commended, making it a versatile choice for website monetization. Additionally, users appreciate the responsive support provided by AdButler, ensuring smooth integration processes and resolving any issues promptly. The ability to manage ad placements effectively, analyze audience demographics, and optimize ad revenue through streamlined integration processes further enhances the platform's appeal among users.

### Platform Usability and Features
User feedback on AdButler's platform usability and features functionality varies, with some praising its ease of use and robust features while others express concerns about hidden fees and lack of information on new features. The platform seems to excel in providing a user-friendly interface that allows for easy management of campaigns and ads. Users appreciate the flexibility in payment plans and the quick setup of campaigns for both publishers and advertisers. However, there are suggestions for improvements such as the ability to schedule ads per day and the need for more detailed information on new features like Programmatic/RTB. Despite some mixed reviews, AdButler's platform usability and features continue to be highlighted as key strengths by many users.

### Multi-Platform Support
Users consistently praise AdButler's multi-platform support capabilities, highlighting its effectiveness in managing marketing material across different Faroese online media platforms. The platform's ability to tailor messages and graphic materials for specific countries is a standout feature for users. Additionally, reviewers appreciate the simplicity of Ad Butler's WordPress integration and the quality of its reporting tools. The general sentiment is that AdButler excels in providing robust multi-platform support, enhancing the overall user experience and campaign management efficiency.

Users commonly recommend AdButler as a cost-effective alternative to pricier ad serving solutions like DFA and AdX. They also suggest that startups benefit from its reasonable entry price point and quick setup. Additionally, users appreciate the team at AdButler and their innovative solutions for self-managing ad services. Customers find the statistics module in AdButler very helpful, and recommend starting with AdButler for email advertisements. If considering different products, users suggest trying out AdButler to see how it compares. Overall, reviewers believe that AdButler delivers more than its cost in value in almost any situation, making it a great option for banner management with easy-to-use features and setup. With its reputation as one of the best ad servers, AdButler continues to be highly recommended by users.

Smooth Transition Process: AdButler impressed users with its seamless transition process, allowing them to easily switch over from other ad systems. Reviewers appreciated how the platform evenly distributed their advertising budget and ensured quick and efficient loading of ads.

Excellent Customer Service: Users consistently praised the excellent customer service provided by AdButler. They highlighted the company's willingness to work closely with customers, actively seeking feedback and making updates at a consistent pace. The prompt and efficient support received was highly appreciated.

Ease of Use: AdButler's interface was consistently described as easy to use by users. They found it intuitive and well-organized, suitable for all skill levels. The analytics provided were also mentioned as being user-friendly, allowing for easy ad management and access to statistics. Several reviewers also noted that deploying AdButler and using it across multiple websites was a straightforward process.

Users have discovered that implementing a line of code from AdButler allows them to effortlessly incorporate banner ads into their WordPress sites, facilitating the monetization and sale of ad space. A beverage company has utilized AdButler to track testing campaigns and gather insights from various personnel within the organization. The affordability, easy integration with websites and apps, and prompt response time to any potential downtime have all been praised by customers. Reviewers highly recommend AdButler for its flawless execution of ad serving at a reasonable price, seamless integration with WordPress, and excellent reporting capabilities. Some users have encountered technical issues with AdButler, resulting in delays and financial losses, prompting them to explore alternative providers. The support provided by the AdButler team has been commended for its quick replies and positive, supportive tone. Users appreciate the helpfulness of the AdButler staff, who offer guidance during evaluation and go above and beyond to assist new users during implementation. AdButler fills gaps in the ad operations process by allowing users to control partner inventory and serve ads to affiliates on different bases. Utilizing AdButler has enabled users to accept ads from clients they previously could not, expanding their product offerings and approaching potential customers with more products. Managing multiple websites and configuring ads based on client requirements are made easier with AdButler. The software is also employed for serving ads in emails, injecting ads into emails, and reliably delivering a wide array of advertisements across extensive networks of websites. Users appreciate the ease of campaign setup and time saved compared to other platforms. AdButler's seamless integration into custom content management systems allows for individual ad placement accompanied by outstanding stats reports and geo-targeting capabilities. Quick ad deployment eliminates waiting time experienced with other platforms. Serving hundreds of banner ad campaigns across multiple websites reduces strain on users' servers. Analysis features such as demographics, age, device types, templates, targets, media library access, and statistics aid users in understanding their website audience and optimizing ad placement. Reviewers have suggested improvements, including streamlining the ad algorithm and incorporating additional graphs and a test feature for integration. AdButler enhances custom platforms and products, ensuring reliable delivery of banners. Its cache-busting feature prevents mismatches between images and click-links in emails, guaranteeing that viewers are directed to advertisers' sites. The software readily allows desired content to be brought to websites, while also offloading the burden of ad serving so that users can focus on managing their sites. With AdButler, users can reach customers through multiple mediums and serve clients better. AdButler offers easy access to data and stats, allowing users to keep older ads and reactivate them as needed. Customers have reported successfully increasing their advertising customers by 10x using AdButler instead of building their own solution. The software provides accurate tracking of banners of all sizes and scales easily to manage millions of impressions. Its convenient monthly payment model has allowed users to remain profitable as they grow their ad network. Users have seamlessly integrated and replaced existing ad systems with AdButler, giving them full control over their ads without relying on publishers or networks. Additionally, AdButler solves caching issues in email advertising, ensuring that ads display correctly. Users rely on AdButler for scheduling digital ads, pulling data on impressions, conducting A/B testing for house ads, displaying online sponsorship ads and email banners, and serving as the core of digital campaign management. With years of reliable service, users continue to rely on AdButler in their network operations department without any issues.

AdButler, offered by SparkLIT, is a versatile digital advertising technology platform. According to the vendor, it serves as a solution for managing, serving, and tracking various types of ads across multiple screens. The product is said to cater to businesses of all sizes, from small startups to large enterprises. It is utilized by ad operations teams, digital advertising agencies, publishers, retailers, and e-commerce businesses to enhance their advertising efforts.

## Key Features

**Display Ad Server**: According to the vendor, the product offers a powerful ad server for any website. It supports every ad format, provides instant analytics, and allows for easy campaign management and advanced deep targeting.

**Self-Serve Portal**: The vendor claims that the product includes a fully-automated self-serve portal that streamlines the sales process. It enables advertisers to manage their own campaigns and offers real-time reporting and analytics.

**Retail & E-commerce**: The vendor states that the product unlocks new revenue opportunities in retail and e-commerce. It enables retailers to monetize their websites through sponsored products with advanced targeting options and real-time reporting.

**API Ad Server**: The vendor claims that the product leverages powerful APIs to build a fully customized ad server. It provides businesses with flexibility and control over ad delivery and targeting, as well as seamless integration with other platforms.

**Native Ad Server**: According to the vendor, the product serves non-intrusive and contextually relevant ads that match the look, feel, and function of the media format. It offers advanced targeting options and real-time reporting.

**Video Ad Server**: The vendor states that the product delivers video ads flawlessly on every screen. It supports various video ad formats, provides advanced targeting options, and offers comprehensive reporting and analytics.

**Email Ad Server**: According to the vendor, the product extends existing web programs with direct-sold ads in email campaigns. It enables publishers to monetize their email newsletters with various ad formats and real-time reporting.

**Mobile Ad Server**: The vendor claims that the product maximizes in-app advertising with robust SDKs for iOS and Android platforms. It supports various mobile ad formats, provides advanced targeting options, and offers real-time reporting and analytics.

**Digital Out-of-Home Ad Server**: According to the vendor, the product serves ads easily to any digital screen for out-of-home advertising. It enables targeting based on specific locations and times, supports various digital out-of-home ad formats, and offers real-time reporting and analytics.

**Supply-Side Programmatic**: The vendor claims that the product drives revenue through super-fast auctions. It connects publishers with demand-side platforms, maximizes ad revenue, and provides real-time reporting and analytics.

AdButler is an advertisement serving and retargeting software solution offered by Sparklit.

Kenshoo

Skai

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

AdButler

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Sparklit

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting models predict campaign performance to assist with optimization.

Epom Ad Server

Network Operations

AdButler 2021-07-15 16:22:44

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Ad Serving & Retargeting Platforms

AdButler is an ad server. In our company, we run digital campaigns across multiple online publishers and AdButler is the core of this process. The platform allows us to create campaigns and manage them in a very simple, intuitive, and efficient way.

Network operations is the department in our company that manages this platform. We've been using AdButler for the last three years without any issues.

Organize your online publishers
Organize your campaigns
Reports are very simple and easy to read

Assigning multiple video publishers to a single campaign is something that they need to improve
The publisher dashboard is a little complicated to understand

AdButler is very affordable and your ROI would be good always
It's also highly scalable

AdButler

Overview

What is AdButler?