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Spirable has revolutionized asset creation for social media campaigns, giving users the opportunity to generate multiple videos and static …
Overview
What is Spirable?
Spirable is a digital sports agency service offered by Genius Sports, designed to help businesses effectively target and engage sports fans at scale. This solution caters to businesses of various sizes across professions and industries such as sports teams and leagues, betting operators, brands, media...
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What is Spirable?
The Spirable platform aims to combine the power of storytelling with data and AI to create contextual videos. These videos use information on who consumers are and the environment around them, to create hyper-targeted content that treats them as individuals, rather than…
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Product Details
- About
- Tech Details
What is Spirable?
Spirable is a digital sports agency service offered by Genius Sports, designed to help businesses effectively target and engage sports fans at scale. This solution caters to businesses of various sizes across professions and industries such as sports teams and leagues, betting operators, brands, media and broadcasters, and iGaming operators. According to the vendor, Spirable offers several key features that can empower businesses to connect with modern sports fans and create personalized moments.
Key Features
Dynamic Audience Targeting: Spirable enables businesses to leverage audience data, segmentation, and personalization to connect with modern sports fans. According to the vendor, it provides access to millions of new fans and allows segmentation and targeting based on their interests and previous purchase behavior.
Sports-centric DSP: According to the vendor, Spirable's sports-centric Demand-Side Platform (DSP) enables businesses to reach specific sets of sports fans at the right time and place. The DSP optimizes advertising campaigns, from media buying to dynamic creative tools, aiming to help businesses run smarter campaigns.
Automated Creative Production: Spirable automates the creation of dynamic ads for programmatic display, Connected TV (CTV), social media, and CRM channels. The vendor claims this automation allows businesses to scale their creative production to capture fans' attention efficiently.
One-to-One Personalization: According to the vendor, Spirable helps businesses understand their fans and create personalized moments through one-to-one personalization. By leveraging audience data and insights, businesses can establish a deeper connection with fans and position their brand as a central part of the sporting experience.
Digital Engagement and Gamification Tools: Spirable provides digital engagement and gamification tools that incentivize fan participation and data capture. The vendor claims these tools allow businesses to create interactive experiences, such as quizzes, contests, and games, to enhance fan engagement and gather valuable data.
Data Segmentation: According to the vendor, Spirable offers advanced data segmentation capabilities, enabling businesses to target specific fan segments based on demographics, behaviors, and preferences. This allows businesses to deliver tailored content and experiences to different segments, maximizing the impact of their marketing campaigns.
Personalized Advertising: Spirable allows businesses to create personalized advertising campaigns that resonate with individual fans. According to the vendor, by leveraging audience data and insights, businesses can deliver targeted messages and creative assets to capture the attention and interest of their target audience.
Streamlined Creative Production: According to the vendor, Spirable streamlines the creative production process by providing intuitive tools and templates. This allows businesses to efficiently produce engaging content and adapt to the fast-paced nature of the sports industry.
Media Buying Optimization: Spirable's DSP optimizes media buying by leveraging data and insights to identify effective channels and placements for reaching sports fans. The vendor claims this optimization helps businesses maximize their advertising budget and achieve better results.
Fan Data Capture: According to the vendor, Spirable helps businesses capture valuable fan data through interactive experiences and gamification tools. By incentivizing fan participation and data capture, businesses can gather insights that inform their marketing strategies and build stronger relationships with their target audience.
Spirable Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Spirable has revolutionized asset creation for social media campaigns, giving users the opportunity to generate multiple videos and static images with ease. Reviewers have praised the software's efficiency in creating always-on campaigns, resulting in increased interaction levels with customers who have seen a video. One particular feature that users have found useful is the direct link to Facebook, which allows them to upload videos directly from Spirable to Facebook and engage with customers more effectively.
Another problem that Spirable solves is personalized marketing at scale across multiple brands and regional markets. Users have been able to personalize their campaigns using templates and dynamic layers, making changes quicker and easier, resulting in an increase in fundraising around email drops. Furthermore, the product also provides test and learn opportunities for users to address non-engaged customers where a video performed negatively. Overall, Spirable has helped business owners create, manage, and serve video ads across different channels, resulting in great feedback from supporters while saving precious time on asset creation.
Easy-to-use interface: Multiple reviewers have praised Spirable's user-friendly interface, which allows for easy creation of dynamic videos without extensive video editing skills. Users have commented on the ease with which they were able to build dynamic videos using the template builder and batch render solution.
Comprehensive solution for dynamic content needs: Many users found Spirable to be a comprehensive solution for their dynamic content needs. The ad builder is equipped with pre-built animations, dynamic audio tracks, and layer masking that make it easier to create engaging motion work. Additionally, users appreciated the organization of templates with a folder structure that facilitated good file management and collaboration with other team members.
Top-class customer service: Several reviewers have noted the top-class customer service provided by Spirable's support team. They praised its proactive and helpful approach throughout challenging times in business operations during the past year. Staff are always quick to respond via Intercom, very helpful, patient, and flexible according to users' comments.
Clunky Template Builder: Some users have reported that the template builder can be clunky and occasionally has minor bugs.
Limited Functionality in Template Builder: Some users have suggested that more functionality could be added to the template builder, indicating a desire for greater customization options.
Issues with Video Building Tool: The video building tool has been criticized by some users due to several aspects of its design, such as the select all multi-select option and the use of keyboard shortcuts.