Name: Splashmetrics: Intro
Uploaded: 2019-05-24T22:08:41.000Z
Duration: 4 min 49 s
Description: A look at how Splashmetrics can help increase ROI.

Help Desk

Web and Video Conferencing

Customer Support

Java Technologies

Service Mesh

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enhanced 911 (E911)

Interactive Voice Response (IVR)

Risk Management

VoIP

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Leave Management

Payroll

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Masking

Email Verification

File Sync and Share

Fraud Detection

HTML Editors

IT Asset Management

Integration Platform as a Service (iPaaS)

License Management

Log Management

Machine Learning

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secret Managers

Software Distribution

Tape Storage

Threat Hunting

Threat Intelligence

Vector Databases

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Brand Intelligence

Content Management

Email Marketing

Graphics

IP Geolocation

Marketing Automation

Social Login

Social Media Management

Survey & Forms Building

Swag Management

URL Shorteners

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Video Surveillance

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Laboratory Information Management

Legal Billing

Vertical-Specific

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Albacross

Albacross Nordic AB

6sense

Demandbase One

Demandbase

Folloze

Terminus ABM Platform

Terminus

Foundry ABM

ZoomInfo Marketing

ZoomInfo

RollWorks

NextRoll

Influ2

Adobe Experience Manager

Foleon

STARTER

PLUS

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Adobe Marketo Engage

Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.

Splashmetrics

Account-Based Marketing (ABM)

Splashmetrics: E2E Demo 2024

the Splashmetrics Diving Board – the console for all Active and Inactive Splashes.

this Plan section allows users to quickly establish critical elements of self-serve selling initiatives, automating most of company-wide benchmarks, KPIs, and timelines.

the Splashmetrics platform's ABM initiative form. Success means providing customers the right products and solutions at the right time. And as self-serve buying becomes more widespread – proving the case for products and solutions becomes much more nuanced and progressive. So a clear understanding of those needs and solutions, as well as that process, is critical to successful self-serve GTM.

the Splashmetrics platform's ABM initiative form.

the Flow planner, which allows users to define the stage-appropriate profiling, qualification data, content type, and interaction data for the Buyer. Further, Splashmetrics automated the CTA linking between each Journey asset so that every Buyer can always self-progress to the purchase decision.

the SplashLogic Spec feature, which allows users to assign specific execution tasks in each Flow Stage to tactical team members such as Ops teams and content creators – be they internal or external providers. The SplashLogicAI then automates the content related and integrations via a one-click sync.

the SplashMaker product, which is hyper-personalized, AI-driven, interactive sales content that offers a bespoke self-serve experience to each buyer that comes into it. The content even changes as the buyer interacts with it to answer the buyer's specific questions, just like a sales rep would.

an example of the pre-built no-code templates that allows users to swap out copy and images to customize the asset. At the same, since SplashMaker is built on a WordPress backbone, there are no proprietary limitations.

where the SplashLogicAI sync ties the content asset back to the strategic Splash plan, automating critical functions such as content generation, CRM integration, data sorting, and progressive linking.

the Objectives section in the Analyze component that measures results across every Tier and every content asset across the entire initiative. The Objective tab at the top of the screen comes from the Splash plan. The “Drive Actionable Leads” Objective is a default Objective – and the Drops on this page are specifically designed to quickly and comprehensively answer the question of whether or not the initiative is meeting that Objective.

the Flow section in the Analyze component that breaks down all the various datapoints into the stages. So whereas Objectives displays measurement across the entire Buyer Journey and all the content assets in every stage – this view displays the results of those efforts in each stage.

Splashmetrics, Inc.

A look at how Splashmetrics can help increase ROI.

Splashmetrics: Intro

A look at how Splashmetrics helps double revenue while reducing costs.

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

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Splashmetrics

Overview

What is Splashmetrics?