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Splashmetrics

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What is Splashmetrics?

Splashmetrics is an AI-driven SaaS solution solely focused on the accelerating shift toward self-serve B2B buying. The platform helps automate the planning, execution, and measurement of smart-content-driven, hyper-personalized, self-serve sales journeys. For example, its Manage component collaboratively aligns all GTM stakeholders across the enterprise around a 5-touch content-driven sales cycle from initial engagement to closed deal. Then with 1-click from that collaborative strategic plan, the underlying SplashLogicAI automates much of the execution, integration, and measurement of this strategy-driven, hyper-personalized sales content via the SplashMaker+ smart content component. This includes full integration with platforms such as HubSpot, Marketo, SalesForce, etc. where the sale team receives a completely new class of real-time qualification data directly from these Buyers. And finally, the platform's Analyze component leverages this end-to-end RevOps intelligence to provide 360°, CRO-level analytics specifically focused on the efficacy these strategic self-serve selling efforts. Finally, based on this measurement, the SplashLogicAI provides users best-practice feedback and recommendations for improving their self-serve selling efforts.

Categories & Use Cases

Media

the Splashmetrics Diving Board – the console for all Active and Inactive Splashes.
this Plan section allows users to quickly establish critical elements of self-serve selling initiatives, automating most of company-wide benchmarks, KPIs, and timelines.
the Splashmetrics platform's ABM initiative form. Success means providing customers the right products and solutions at the right time. And as self-serve buying becomes more widespread – proving the case for products and solutions becomes much more nuanced and progressive. So a clear understanding of those needs and solutions, as well as that process, is critical to successful self-serve GTM.
the Splashmetrics platform's ABM initiative form.
the Flow planner, which allows users to define the stage-appropriate profiling, qualification data, content type, and interaction data for the Buyer. Further, Splashmetrics automated the CTA linking between each Journey asset so that every Buyer can always self-progress to the purchase decision.
the SplashLogic Spec feature, which allows users to assign specific execution tasks in each Flow Stage to tactical team members such as Ops teams and content creators – be they internal or external providers. The SplashLogicAI then automates the content related and integrations via a one-click sync.
the SplashMaker product, which is hyper-personalized, AI-driven, interactive sales content that offers a bespoke self-serve experience to each buyer that comes into it. The content even changes as the buyer interacts with it to answer the buyer's specific questions, just like a sales rep would.
an example of the pre-built no-code templates that allows users to swap out copy and images to customize the asset. At the same, since SplashMaker is built on a WordPress backbone, there are no proprietary limitations.
where the SplashLogicAI sync ties the content asset back to the strategic Splash plan, automating critical functions such as content generation, CRM integration, data sorting, and progressive linking.
the Objectives section in the Analyze component that measures results across every Tier and every content asset across the entire initiative. The Objective tab at the top of the screen comes from the Splash plan. The “Drive Actionable Leads” Objective is a default Objective – and the Drops on this page are specifically designed to quickly and comprehensively answer the question of whether or not the initiative is meeting that Objective.
the Flow section in the Analyze component that breaks down all the various datapoints into the stages. So whereas Objectives displays measurement across the entire Buyer Journey and all the content assets in every stage – this view displays the results of those efforts in each stage.

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