Overview

What is Splashmetrics?

Splashmetrics aims to bridge the "sales and marketing" divide in the "last mile" of the Buyer Journey.WHAT B2B BUYERS WANT Once engaged, 62% of B2B Buyers expect a seamless, fully-customized content journey of no more than 5 touches from which they…

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Pricing

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Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://splashmetrics.io/splashmetrics

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$150 per month per user

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Product Details

About
Competitors
Tech Details

What is Splashmetrics?

Splashmetrics aims to bridge the "sales and marketing" divide in the "last mile" of the Buyer Journey.

WHAT B2B BUYERS WANT
Once engaged, 62% of B2B Buyers expect a seamless, fully-customized content journey of no more than 5 touches from which they will make the decision on whether to become your customer. Obviously, the stakes are high.

WHAT B2B BUYERS GET
Roughly 70% of businesses launch their costly content initiatives with inadequate strategic planning to guide their teams. This results in broken Buyer Journeys filled with content that actually fights against Buyers becoming customers.

HOW SPLASHMETRICS CHANGES THE GAME
Splashmetrics is a SaaS platform that helps automate the planning, execution, and measurement of last-mile, smart-content-driven sales initiatives. The vendor states that with it, buyers get the journey they demand; businesses get the ROI they need.

Splashmetrics Features

Supported: Manage Component - Automated, team-wide strategic Buyer Journey planning and integration.
Supported: Analyze Component - Holistic, CMO-Level Buyer Journey analytics that are both strategic and tactical.
Supported: Customizable Dashboards - To view the analytics in the way that makes the most sense for you.
Supported: Ripple(tm) - Enterprise-Level Multi-Tier capability for planning and analytics that are customized to every division and department of the company,
Supported: Automated MA/CRM integrations through our SplashMaker+ SmartContent products.

Splashmetrics Screenshots

Screenshot of Welcome to the Splashmetrics Diving Board – the console for all your Active and Inactive Splashes.

Screenshot of All successful B2B Marketing and Sales efforts are driven by very specific top-level numbers, timelines, and quotas. This Plan section allows you to quickly establish these critical elements of your upcoming Splash, automating most of your company-wide benchmarks, KPIs, and timelines.

Screenshot of Success for any business relies on knowing its customers’ needs and providing the right products and solutions at the right time. And as B2B buying becomes more consumer-centric and sophisticated, such as with ABM Buying Groups (Demand Units), etc. – proving the case for your products and solutions becomes much more nuanced and progressive. So a clear understanding of those needs and solutions, as well as that process, is critical to successful B2B Marketing and Sales.

Screenshot of Alignment between Marketing and Sales teams is critical for successfully increasing sales and ROI. Best-practices dictate that both teams need to work together as closely as possible to ensure a seamless journey for the Buyer from initial engagement to purchase decision. Think about it this way – your Buyers don’t care about the organizational challenges behind the well-known “sales and marketing divide” they fall into. They just get stranded in that gap – and move on. This Alignment tool helps you avoid that.

Screenshot of The Flow planner allows you to define the stage-appropriate profiling, qualification data, content type, and interaction data for the Buyer. Further, Splashmetrics automated the CTA linking between each Journey asset so that every Buyer can always self-progress to the purchase decision.

Screenshot of This powerful function allows you to assign specific execution tasks in each Flow Stage to Tactical Team members such as your MA/CRM teams and content creators – be they internal or external providers. Usually this coordination and communication process can take weeks or months when done via emails and meetings. And critical information can quickly get out of date during this lengthy process.

Screenshot of The Objectives section in the Analyze component measures results across every Tier and every content asset across the entire initiative. The Objective tab at the top of the screen comes from the Splash plan. You’ll recall that the “Drive Actionable Leads” Objective is a default Objective – and the Drops on this page are specifically designed to quickly and comprehensively answer the question of whether or not your initiative is meeting that Objective.

Screenshot of The Flow section in the Analyze component breaks down all the various datapoints into the stages. So whereas in Objectives you were looking at measurement across the entire Buyer Journey and all the content assets in every stage – here you are looking at the results of those efforts in each stage.

Splashmetrics Competitors

Splashmetrics Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Countries	Global
Supported Languages	English