Name: Split Dragon
Author: Split Dragon

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Split Dragon is a software tool designed to assist brands and sellers in optimizing their performance on Southeast Asia's top marketplaces, including Lazada, Shopee, and Daraz. According to the vendor, it offers various features such as conversion rate optimization, search rank tracking, competitor tracking, market analysis, and finance management. The product is suitable for businesses of all sizes, from small startups to large enterprises. It is utilized by eCommerce managers, online sellers, brand managers, digital marketers, and market analysts across various industries.

**Search Rank Tracking**: According to the vendor, Split Dragon automatically tracks the search rank of products on Lazada and Shopee. It provides daily updates on the product's search rank position, allowing users to monitor and optimize their listings to improve visibility and potentially increase sales.

**Competitor Tracking**: Split Dragon enables users to track competitors' product listings on Lazada and Shopee. The vendor claims that it sends email alerts whenever competitors make changes to their listings, helping users stay informed about their strategies and take appropriate actions to remain competitive.

**Market Analysis**: According to the vendor, Split Dragon offers market analysis tools that allow users to forecast potential outcomes and understand the market dynamics of their niche on Lazada and Shopee. Users can analyze market size, revenue reports, market share trends, and gain advanced market visibility to make informed decisions for their business.

**Profit & Loss (P&L) Analytics**: Split Dragon provides finance automation and analytics for brands and sellers on Lazada and Shopee. The vendor states that users can analyze the profitability of their products, brands, and stores through a user-friendly dashboard. It allows users to input costs, view itemized product performances, and gain insights into fees charged to their stores or products.

**Integration with Accounting Software**: According to the vendor, Split Dragon seamlessly integrates with popular accounting software such as Xero and QuickBooks. This integration allows users to easily sync their finance transactions from Lazada and Shopee into their accounting software, streamlining their financial management processes.

**Keyword Research**: Split Dragon offers keyword research tools to help users identify high-performing keywords for their product listings on Lazada and Shopee. According to the vendor, it provides insights into search volume, competition level, and keyword trends, allowing users to optimize their listings and improve search visibility.

**Split Testing**: Split Dragon enables users to run split tests on product images and copy to optimize conversion rates. The vendor claims that users can test different variations of their listings and analyze performance data to make data-driven decisions and improve sales and conversions.

**Product Analyzer**: According to the vendor, Split Dragon's product analyzer helps users gain insights into the quality of their product listings. It provides visibility into the effectiveness of design changes and allows users to assess the impact of content and creative services on their listings' performance.

**IP Protection**: Split Dragon offers IP protection tools to help users monitor and protect their intellectual property on Lazada and Shopee. According to the vendor, it alerts users to potential infringements and unauthorized use of brand assets, allowing them to take appropriate actions to safeguard their intellectual property rights.


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Split Dragon

Competitive Intelligence

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Core features related to search engine optimization

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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Split Dragon

Overview

What is Split Dragon?