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Springbot

Springbot

Starting at $199 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
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Overview

What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online…

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Recent Reviews

TrustRadius Insights

Users have experienced significant results in terms of capturing sales by utilizing Springbot's built-in AdRoll allotment and the cart …
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Never work with Springbot.

1 out of 10
February 13, 2020
DO NOT WORK WITH THIS COMPANY. Springbot is the worst company I have had the displeasure of dealing with in a very long time. On every …
Continue reading
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Pricing

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Platform Base Package

$199/month

Cloud
for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.springbot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Anoop's SpringBot Demo

YouTube
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Product Details

What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find themselves wearing many hats can still send the right message at the right time with confidence.


With an all-in-one marketing automation platform designed with ease of use in mind, business owners and marketers are able to bring new shoppers to their sites, turn one-time buyers into repeat customers and brand advocates and measure the success of their marketing efforts - all while saving time and energy to focus on other aspects of their businesses.


Springbot Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Data quality management

Campaign Management Features

  • Supported: Calendaring

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API

Additional Features

  • Supported: SMS Marketing
  • Supported: Prospecting and Retargeting Ads
  • Supported: Google Shopping Ads
  • Supported: Signup Forms / Pop-ups
  • Supported: Shopping Cart Integration with Shopify / Shopify Plus, BigCommerce, Magento and WooCommerce
  • Supported: Facebook Messenger Marketing
  • Supported: Automated Product Recommendations for Cross-selling

Springbot Screenshots

Screenshot of Email Editor - Springbot's drag-and-drop email editor makes it effortless to design eye-catching, branded emails that look great on any device!Screenshot of Automations Editor - Springbot's automations editor let's you easily create automations for common use cases like abandoned cart, and it gives you the ability to build highly customized automations to fit your store's needs.Screenshot of SMS Marketing - Springbot makes SMS marketing simple with text-to-join campaigns that allow you to use custom keywords related to your brand. Combine SMS with the power of automation flows to enhance your multichannel marketing strategy.Screenshot of Social Hub - Springbot's Social Hub helps you streamline your content and marketing efforts, so you can do it all in one place — post, schedule, track metrics and more!Screenshot of Online Ads - Increase your site traffic and bring shoppers back to your store's site with prospecting and retargeting ads.Screenshot of Reporting and Dashboards - Make data-driven decisions by tracking important metrics for your site traffic, product categories and marketing efforts. Get more insights about your ideal customer profile.

Springbot Integrations

Springbot Competitors

Springbot Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Mailchimp, Klaviyo, and Omnisend are common alternatives for Springbot.

Reviewers rate Dynamic content and A/B testing and List management highest, with a score of 4.2.

The most common users of Springbot are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have experienced significant results in terms of capturing sales by utilizing Springbot's built-in AdRoll allotment and the cart abandonment drop-off feature. The integration tool provided on the Magento 2 platform has made the transition seamless for many users, saving them time and effort. However, there have been some reports of unsatisfactory support from Springbot's integration team, leading to delays and frustration during the onboarding process.

Springbot offers a suite of marketing tools that provide deep insights into demographics, best-selling products, and daily marketing suggestions. Users appreciate the ability to schedule social media posts and receive daily reports on sales, abandoned carts, average order value, and conversion rate. Additionally, Springbot enables email address segmentation stored within Magento beyond just opt-in email addresses.

The integration with AdRoll and Mailchimp has proven beneficial for users, enhancing their marketing efforts. Despite some initial glitches, Springbot has become an essential part of the marketing team for many users, helping them save time and achieve positive results. Leveraging customer purchase history, Springbot allows users to target customers through trigger emails and marketing campaigns effectively. This targeted messaging helps reduce customer unsubscribes and improves overall customer satisfaction.

Integrating Springbot with Shopify provides comprehensive reporting and purchase logs for every order attributed to marketing efforts. This integration serves as concrete evidence of the effectiveness of trigger emails and campaigns. Users have reported improvements in email list growth, open rates, and monthly sales since switching to Springbot from other platforms. Ultimately, the goal of using Springbot is to enhance the customer experience and improve overall customer satisfaction.

Quick demo and integration assistance: Many users have mentioned that the company was quick to provide a product demo and assist with integrating it into their e-commerce platform, ensuring a smooth onboarding process. This prompt support has been appreciated by several reviewers.

Prompt issue resolution: Reviewers consistently praise the company for its prompt response and resolution of any issues they encounter. The efficient customer support provided by Springbot is highly valued.

Effective trigger campaigns: Users express satisfaction with the trigger campaigns set up by Springbot, finding them to be helpful in driving engagement and increasing revenue for their e-commerce businesses. These campaigns have proven to be effective tools according to user feedback.

Cons:

  1. Email template issues: Some users have experienced problems with email templates breaking after updates, which has required them to rebuild the templates.
  2. Integration and onboarding difficulties: Several reviewers have expressed frustration with the lack of respect and understanding from Springbot's integration team, resulting in slow onboarding processes and delays due to a sales representative's lack of understanding of the technology.
  3. Reporting inaccuracies and limitations: Users have reported inadequate reporting quality, including metrics based on website revenue instead of actual email revenue. Additionally, there are limited customization options for triggered emails and problems with trackable links affecting revenue generation.

Among the negative feedback shared by users, three common cons include issues with email template functionality, challenges during integration and onboarding processes, as well as reporting inaccuracies and limitations.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Melissa Best | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I think Springbot is a great idea in theory. It gave me a lot of information about my demographic, deeper insight into the best-selling products and categories, and daily marketing suggestions based on my website performance. We liked that we could schedule social posts with the platform. I really liked the daily report on sales, abandoned carts, average order value (AOV) and conversion rate. I can create segments based on categories that customers ordered in. I wasn't just limited to opt-in email addresses either. Springbot could segment all the email addresses stored within Magento. I like that it integrated with Adroll and Mailchimp. I was so excited to use this platform. I felt like I could accomplish a lot with this one platform and it would make my job easier.
  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Email & Online Marketing
N/A
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Lead Management
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N/A
Campaign Management
N/A
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Social Media Marketing
N/A
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Reporting & Analytics
N/A
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Platform & Infrastructure
N/A
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  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
We are looking at using Tealium to segment our customers now, something we had hoped Springbot would allow us to do. Tealium allows us to segment and send to any channel and any ESP. Springbot would allow us to create segments based on a few demographic, product and purchase criteria. However, we would have to download those segments and import them into Bronto. Springbot only connects to Mailchimp. And we couldn't use those segments in Retargeting or On-site Personalization. We realized we just needed a more robust data collection platform after using Springbot.
  • Demographic Data
  • Performance by Revenue, Abandoned Cart, Adds, View, Orders, AOV
  • Customer Segmentation
  • Marketing Calendar
  • Tracking URLs
  • Daily Reports not always accurate
No
It's very easy to use, just not always accurate.
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