A great tool for Community Managers and Social Monitoring
Use Cases and Deployment Scope
I used Sprinklr when I was Social Media Manager for ACCOR. The tool helped me moderate the clients requests, answer comments and monitor any activity on our social media. We had tools in Sprinklr that helped us escalate to Customer Service for example and that really helped us centralize all the community management in one place. Furthermore, it helped us with reportings and monitoring KPI’s. (Likes, comments etc). What helped me even more was the charts that were pre-made and helped us visualise even better our social media performances.
Pros
- Social media monitoring
- Reportings and data analysis
- Organizing
- Moderation
- Community Management
Cons
- Sometimes, some comments or likes wouldn’t automatically appear
- Reportings could be even more thorough
Return on Investment
- Time-saving tool that cleared time for other tasks
- Being able to react fast thanks to every comment/Dm appearing by the second it was sent
- Less apps, less connexions so ecologically speaking it’s better.
- Overall, very ergonomic tool to use for your business
Usability
Alternatives Considered
Vista Social
Other Software Used
Meta Business Suite, Google Ads, Instagram for Business, TikTok for Business, Asana, Canva
