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Sprinklr Insights

Sprinklr Insights
Formerly Sprinklr Modern Research

Overview

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

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Recent Reviews

TrustRadius Insights

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Details

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Sprinklr Insights Features

  • Supported: Competitive insights and Benchmarking
  • Supported: Social Listening Insights
  • Supported: Product Insights
  • Supported: Location Insights
  • Supported: Media Monitoring & Analytics
  • Supported: Visual Insights
  • Supported: AI Studio
  • Supported: Smart Trends
  • Supported: Smart Alerts
  • Supported: Mobile App
  • Supported: Presentation & Display
  • Supported: Smart Quick Insights
  • Supported: Smart Content Intelligence
  • Supported: Audience Insights
  • Supported: Brand Reputation Insights

Sprinklr Insights Video

Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.

Sprinklr Insights Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Frequently Asked Questions

Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.

Reviewers rate Support Rating highest, with a score of 7.4.

The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(77)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.

One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.

Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.

Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.

Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.

Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.

Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.

User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.

Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.

Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.

Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.

Attribute Ratings

Reviews

(1-18 of 18)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
Chinmay Rautmare | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think the Sprinklr user interface is simpler than Brandwatch. The knowledge portal helps immensely to find out solutions. I really like the fact that there are many options available on Sprinklr to play around with and experiment with. Such a trial and error approach provides good opportunities for companies to find new features that might help the company understand how the engagement rate has evolved over the period of time
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The ability to create, visualise, and analyse the effects of digital advertising and social media marketing initiatives has been a highlight for me. Customer service was a breeze to work with, and it helped me to be more productive. It maintains note of every interaction. It can not only track when other people are talking about you on social media, but it can also report on your own social media statistics and stats, which is invaluable.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We previously used Khoros Lithium and had way less reporting opportunities and a less advanced language recognition feature. User settings and routing has been more difficult to build and it was less user-friendly. In regards to reporting, Sprinklr provides way more options and a whole better visual experience to share it with individuals not having access to the platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr provides more features and capabilities than 95% of these other products. For an enterprise, Sprinklr gives the ability to continue to grow without sacrificing much in terms of functionality. We only use a fraction of the Sprinklr platform, but that piece is better and deeper than the others. I find the only reason others may go with another product is that they don't need as many capabilities and functions. But for a big shop, we need everything we can get to serve multiple stakeholders internally. Niche platforms and tools won't cut it without adding to tech debt and, in the end, wasting money.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is the best platform I've used. It's the most reliable, and presents endless insights that help towards our company success & understanding. The other platforms are not as advanced & do not provide us with all the tools, information & numbers needed.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social is on its way to being a competitor, but Sprinklr reports are just so much easier to customize, which is imperative for our reports -- especially when it comes to Sentiment and overall accuracy of the volumes we take in. SS's UI is great for accessibility, but they really trade for the ability to drill down on data that my employer needs.
Vikash Singh (Agency Ace of the Year) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I strongly believe the main reason for selecting Sprinklr Modern Research was their customer support and enablement team who are able to solve any query.
Jenna Carpentier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
While I wasn't involved in the selection process, I believe the main reason Sprinklr Modern Research was chosen as our social listening platform was that we were already using Sprinklr as our social scheduling tool. This way, we would have all of our social tools under one umbrella and all be part of the same platform. I've used other social listening tools in the past, and I feel that Sprinklr Modern Research is about on par with the others that I've used.
Daniel Cooper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Gives our teams a quick and easy way to analyze AI-enriched historical data and key insights across social and digital sources. Works best in collecting data across multiple digital channels and leverages it to drive creativity, efficiency, growth and competitive advantages.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I was not directly involved in the process of reviewing system options, but have found that Sprinklr meets the needs of our different departments that use it and makes it easy for all to collect, interpret, and share data within one system, even though they have different areas of focus (Marketing, Member Service, etc.).
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