Sprinklr Insights

Formerly Sprinklr Modern Research

With customizable dashboards, in-depth AI tools to do a deep-dive, wide range of social media platforms including Weibo, Pinterest, and LinkedIn ability to quickly run searches on current and historical data is extremely useful, especially if you just need some quick analysis of a brand or topic without having to set up queries and dashboards before you can get to the results.

I found listening dashboards particularly useful when I wanted to find hashtags and themes being discussed for a particular topic. The in-depth historical data provided by Sprinklr helps in determining the appropriate strategies. The dashboards used for peer comparison are also good. I was able to find detailed information about competitors of my company and their engagement rate on various social media platforms.

Sprinklr Modern Research is a great tool to identify what's being said about any topic or your brand. The only problem for B2B companies is that LinkedIn can't be monitored as there's no API available today (but it's not specific to Sprinklr). I would say that the data visualization capabilities are very strong compared to other solutions I've tested.

Sprinklr Modern Research has a complete set of capabilities uniquely required for each customer-facing function in modern channels.

The best case scenario as per my use is customer support be it any platform. Sprinklr provides all the necessary tools and features required for providing the best customer support possible and that too with a seamless and easy-to-use user interface. Sprinklr is one of the best tools when it comes to UI and customer support.