Sprinklr: Broadening Your Vision on Social Media
Rating: 6 out of 10
May 03, 2022
Vetted Review
Verified User
4 years of experience
Within our organisation, we use Sprinklr as a full-service social platform, from asset management to publishing, and then social listening and reporting on our own content. The platform supports our global operation and allows us to sync these teams so everyone has access to the relevant assets, but then can also report on the performance on these assets through a bank of centralised reports, while Modern Research allows us to hear what's being discussed outside the organisation, so we can act on and understand our audience in real-time.
- Simple creation of topics/searches.
- Ability to control run-time of searches.
- Strong grouping options.
- Dashboard creation through custom widgets.
Cons
- Speed & addition of new platforms.
- Image recognition.
- Managing keywords/lists can be clunky at times.
- Improved analytical insights.
- Better understanding of real-time sensitive topics & how to respond to these.
- Ability to capture and understand notable authors.
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
- Creation of dashboards.
- Addition of custom widgets.
- Creation of searches.
- Creating from scratch can be a tad confusing to new user.
Yes, but I don't use it