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Sprinklr Insights

Sprinklr Insights
Formerly Sprinklr Modern Research

Overview

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

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Recent Reviews

TrustRadius Insights

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Sprinklr Insights Features

  • Supported: Competitive insights and Benchmarking
  • Supported: Social Listening Insights
  • Supported: Product Insights
  • Supported: Location Insights
  • Supported: Media Monitoring & Analytics
  • Supported: Visual Insights
  • Supported: AI Studio
  • Supported: Smart Trends
  • Supported: Smart Alerts
  • Supported: Mobile App
  • Supported: Presentation & Display
  • Supported: Smart Quick Insights
  • Supported: Smart Content Intelligence
  • Supported: Audience Insights
  • Supported: Brand Reputation Insights

Sprinklr Insights Video

Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.

Sprinklr Insights Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Frequently Asked Questions

Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.

Reviewers rate Support Rating highest, with a score of 7.4.

The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(77)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.

One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.

Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.

Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.

Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.

Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.

Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.

User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.

Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.

Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.

Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
November 20, 2019

Sprinklr, it was fun!

Brittnee Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr was used within our department as we needed it for social media and our department expanded across different digital ventures. The insights were great for the CPG brand that I was working on as we were able to dive into Social Listening which was big. We were able to see how people were talking about the brand without the @ mention. Being able to see the top words used for the month/quarter was great and having the positive/negative word clouds helped out a lot with reporting. Our Sprinklr team built out dashboards specific to our needs which helped our social listening exceed expectations.
  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
  • Outages — All tools have outages but better communication on these would be helpful.
  • Teaching us how to make our own dashboards would be helpful in times of crises.
It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.
10
Social Media Management and Customer Service are the people that utilized Sprinklr every day. There were a few brand managers within the tool to receive reporting data pulls but they weren't utilizing it as much as our team.
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's being used by multiple parts of the business, multiple different teams, around 20 users overall.

It solves a number of business problems, predominantly around us organizing our social media better - pushing out campaigns, measuring performance, etc. We are just starting to move into areas where we can also use it to listen to social chatter.

Different departments are using different packages and elements of the product - which is great, but also a challenge because not everyone is aware of the full capabilities.
  • Easy to use - clear interface.
  • Reliable, fast.
  • Clear and easy to understand metrics.
  • Social listening has been expensive and hard to implement up until now.
  • Customer service patchy - different levels of support for different teams.
  • Reporting can be complicated to set up.
Scheduling it is fantastic for. Has made a big difference across multiple departments and made things run much more smoothly. Their social listening capabilities look impressive, but we have yet to fully test them. Their sales approach can be pushy, which makes me less likely to recommend, and their customer service can be great or just middling, depending on how valuable the sales team consider that particular user.
  • Sped up the scheduling process, saving time and staff stress!
  • Allows us to clearly identify the value our social campaigns deliver for clients.
  • Time spent on reporting set up can slow business down.
20
We have users from Editorial, Marketing, Thought Leadership content promotion, the Social Media team, the Events marketing team, PR, and Client / B2B marketing. Broadly, almost all elements of the business that have a social media capability use the tool in some way or other.

We do not currently have much connection between those users and broader management/finance etc, which better reporting could help, and make Sprinklr seem more like a must-have than a nice to have.
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is used by the Marketing, Member Service, and Analytics departments. Marketing uses it to schedule and publish social media content, the Care team moderates and engages with the responses to those posts and tags them, and all three departments use the data it generates. It helps us reach members on social media and gives us the ability to provide near real-time reports on the topics and sentiments that they are communicating with us about.
  • Sprinklr makes monitoring the company social media sites incredibly easy.
  • The ability to customize tagging info makes it easy to track things that pertain specifically to the interests of our business.
  • The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
  • With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
  • Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.
The customizable tagging makes it extremely easy to track specific concerns and find specific examples of certain types of questions, complaints, compliments, etc. The user interface makes it easy to view relevant info without having to click around to multiple screens.
  • The ease of use allows us to accomplish more with a faster turn-around time, without a significant increase in staff.
33
Marketing strategists, resolution specialists (who handle the de-escalation of member service concerns), analysts, and others.
It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.
I was not directly involved in the process of reviewing system options, but have found that Sprinklr meets the needs of our different departments that use it and makes it easy for all to collect, interpret, and share data within one system, even though they have different areas of focus (Marketing, Member Service, etc.).
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