Reviews (1-7 of 7)
The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.
We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
- Design of the dashboards diagrams
- Amount of channels you can connect with Sprinklr
- Customized metrics
- The combination of paid versus organic
- User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
- Missing the combination of metrics of different social platforms. like the number of followers.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
- Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
- It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
- The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
- The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
- We love how robust Sprinklr is but that has been overwhelming at times
- There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
- It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
- During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
- As I said the ability to centralize your brands into one globally
- Globally - ability to centralize a global team and have a better view of spending/performance etc
- API connection to DOMO
- User interface
- Not keeping up with native new features
- On going issues, things never work
- Allows for ad integration of multiple platforms and profiles in one place.
- Targeting capabilities match that of native platform.
- Ability to measure budget spending is pretty clear.
- The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
- It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
- They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
- Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.
- Custom reports to see data in different views is crucial for different business stakeholders.
- Budgeting helps keeps up on track.
- The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
- Support has slow response times for some issues.
- Onboarding training could be improved.
- User-friendly interface
- Continuous updates to platform capabilities
- Outstanding customer service
- Speed to implement platform capabilities can be slow at times
- Social platform reps not familiar with platform
- Some minor bugs/fixes
Sprinklr Modern Advertising Scorecard Summary
About Sprinklr Modern Advertising
Sprinklr Modern Advertising Technical Details