TrustRadius
https://media.trustradius.com/product-logos/UL/by/GN3E2NBRWP83.PNGSprinklr Advertising has a Good User InterfaceWe used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campaigns (polls, sweepstakes) though that wasn't a core competency.,Great personal attention from our account executive. They tried their best to coach and onboarding. Sprinklr is really user friendly. The navigation is intuitive and simple to learn. Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.,They were always open to our requests but often had a hard time implementing fixes or accommodating our requests. Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.,6,Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action. As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.,8,We didn't really use the complete suite of tools so I have no experience with Research but the rest were well integrated. I would say we benefited from this unified platform by executing paid and unpaid campaigns across several brands with many users.,Hootsuite and HubSpot,B2CBrandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies. We set-up different data-driven reporting dashboards for EGGER's Facebook, Twitter, Instagram, YouTube, Pinterest, and VK. The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed. We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.,Design of the dashboards diagrams Amount of channels you can connect with Sprinklr Customized metrics,The combination of paid versus organic User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive. Missing the combination of metrics of different social platforms. like the number of followers.,7,As an agency, I can't say anything about the ROI, because the client is paying for it. But I can say, being able to display the whole user journey helped us to show the ROI of a single posting. We can show how much traffic and how many conversions a social posting can have, and can display the impact raising the media budget would have.,4,Customer Support said already that there will be unified platform, but nobody came to implement it on the EGGER side.,Socialbakers Suite, Falcon.io, Brandwatch and Google Data Studio,B2BVery robust and customizable tool that is a little time intensiveSprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.,Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program. It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers. The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr. The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.,We love how robust Sprinklr is but that has been overwhelming at times There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.,6,Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team The price of the tool is very high so I'm not sure that the ROI is 1 to 1,8,Sprinklr has helped several departments to work together all within one platform. Custom service, data teams, social media and paid media teams all operate inside of the platform and it makes communication and seeing what other teams are working on pretty seamless.,Sprinklr Modern Care, Sprinklr Modern Research and Sprinklr Modern Engagement (formerly Social + Messaging Suite),B2CGood potential but need to re-market and fix issues - Listen to your customersIt is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.,As I said the ability to centralize your brands into one globally Globally - ability to centralize a global team and have a better view of spending/performance etc,API connection to DOMO User interface Not keeping up with native new features On going issues, things never work,7,Positive - decrease of manual reporting Negative - impact on client's report due to technical problems Sprinklr took forever to fix,1,We use the publishing component for our editorial team. I think it does the job, but SproutSocial was much better and easy to use. The listening portion was useless and we moved to a competitor.,,BothSprinklr ReviewSprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, Sprinklr helps simplify ad management and reporting.,Custom reports to see data in different views is crucial for different business stakeholders. Budgeting helps keeps up on track. The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.,Support has slow response times for some issues. Onboarding training could be improved.,5,Ease of reporting. Using to build a case for a dedicated social media team -- both paid and organic.,4,BothNot for marketers who are pressed for timeSprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.,Allows for ad integration of multiple platforms and profiles in one place. Targeting capabilities match that of native platform. Ability to measure budget spending is pretty clear.,The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense. It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.,2,It has helped with digital transformation. It has increased autonomy over ad spending by various team members.,5,I personally haven't used it much in tandem with anything other than Modern Engagement, in the sense that I am able to pull the post from the engagement calendar and use them in promoted posts and ads.,Percolate, Facebook Pages Manager, Facebook for Business, Twitter Ads and LinkedIn Marketing Solutions,B2CHighly Recommend!Sprinklr Advertising is utilized by the social media manager role on the digital marketing team in the marketing communications department. It has created efficiencies by streamlining the ad publishing process and reporting.,User-friendly interface Continuous updates to platform capabilities Outstanding customer service,Speed to implement platform capabilities can be slow at times Social platform reps not familiar with platform Some minor bugs/fixes,10,Streamlined social ad creation process Better reporting allows to find insights,9,Yes, we also utilize the Core module + Care module. All have been great.,Sprout Social, Hootsuite and Buffer,Both
Unspecified
Sprinklr Modern Advertising
12 Ratings
Score 6.5 out of 101
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Sprinklr Modern Advertising Reviews

Sprinklr Modern Advertising
12 Ratings
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Score 6.5 out of 101

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Alissa Calomino profile photo
May 16, 2019

Sprinklr Advertising has a Good User Interface

Score 6 out of 10
Vetted Review
Verified User
Review Source
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campaigns (polls, sweepstakes) though that wasn't a core competency.
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
  • They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
  • Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.

I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.


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Robert Lange profile photo
August 16, 2019

Brandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies. We set-up different data-driven reporting dashboards for EGGER's Facebook, Twitter, Instagram, YouTube, Pinterest, and VK.

The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.

We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
  • Design of the dashboards diagrams
  • Amount of channels you can connect with Sprinklr
  • Customized metrics
  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.
It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
Read Robert Lange's full review
No photo available
August 06, 2019

Very robust and customizable tool that is a little time intensive

Score 6 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.
  • Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
  • It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
  • The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
  • The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
  • We love how robust Sprinklr is but that has been overwhelming at times
  • There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
  • It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
  • During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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No photo available
August 06, 2019

Good potential but need to re-market and fix issues - Listen to your customers

Score 7 out of 10
Vetted Review
Verified User
Review Source
It is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.
  • As I said the ability to centralize your brands into one globally
  • Globally - ability to centralize a global team and have a better view of spending/performance etc
  • API connection to DOMO
  • User interface
  • Not keeping up with native new features
  • On going issues, things never work
It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.
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No photo available
May 10, 2019

Sprinklr Review

Score 5 out of 10
Vetted Review
Verified User
Review Source
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, Sprinklr helps simplify ad management and reporting.
  • Custom reports to see data in different views is crucial for different business stakeholders.
  • Budgeting helps keeps up on track.
  • The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
  • Support has slow response times for some issues.
  • Onboarding training could be improved.
Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.
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No photo available
July 20, 2019

Not for marketers who are pressed for time

Score 2 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.
  • Allows for ad integration of multiple platforms and profiles in one place.
  • Targeting capabilities match that of native platform.
  • Ability to measure budget spending is pretty clear.
  • The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
  • It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.
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No photo available
May 06, 2019

Highly Recommend!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Advertising is utilized by the social media manager role on the digital marketing team in the marketing communications department. It has created efficiencies by streamlining the ad publishing process and reporting.
  • User-friendly interface
  • Continuous updates to platform capabilities
  • Outstanding customer service
  • Speed to implement platform capabilities can be slow at times
  • Social platform reps not familiar with platform
  • Some minor bugs/fixes
Well-suited for companies who have multiple campaigns running across multiple platforms. Not well-suited for those who do not advertise regularly.
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Sprinklr Modern Advertising Scorecard Summary

About Sprinklr Modern Advertising

Sprinklr's Modern Advertising solution offers users tools to plan, publish, and report on paid and earned advertising across social media platforms.

Sprinklr Modern Advertising Technical Details

Operating Systems: Unspecified
Mobile Application:No