Sprinklr Modern Marketing Reviews

16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic




Job Type


Reviews (1-5 of 5)

Companies can't remove reviews or game the system. Here's why.
November 12, 2019
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.
Support is usually pretty to quick to address my issues and resolve them.
It is truly helpful to see trends across our organization as a whole, which Sprinklr allows. We can see what others are doing within the healthcare industry, and see what words and phrases are trending throughout our organization. Overall, it gives us a lot more informed data to base online (and offline) decisions. Since we are able to see more of what our community is saying, we can better address their needs.
Read Corey Walker's full review
May 17, 2019
Marena Bitz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
  • Sprinklr Marketing is a useful content management tool
  • Sprinklr Marketing provides relevant social media data
  • Sprinklr Marketing is timely in social listening
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested.
I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.
Read Marena Bitz's full review
May 25, 2019
Alejandro Mac Swiney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Sprinklr for communication in our social media networks.
  • We can have all of our administration on 1 platform.
  • We modify information and check analytics.
  • We review metrics for making decisions.
  • Have tutorials or explanations in the Spanish language.
They need to have more information in other languages. It is very important for people like me to understand the platform, because we need explanations about campaigns, social media posts, metrics, report differences, and other topics. I want to ask for help and learn more about the platform in Latin America, but most of the time I don´t have the resources to receive answers.
I gave it this rating because you need information in different languages.
Read Alejandro Mac Swiney's full review
July 03, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
  • Monitoring the social landscape and assigning a numerical share of voice % on particular topics
  • Reporting on WoW and YoY trends
  • Quickly manipulate data points and analyze top performing content
  • Certain accounts keep becoming disabled (primarily Instagram) - integration issues
  • Monitoring paid activity can be tricky and finicky at times
  • A lot of 'noise' gets pulled into social listening dashboards
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Our department issues out different permissions within the platform based on our roles and responsibilities in our firm. While we each have distinct access to certain features of the platform, we have been able to collaborate closely and have seen strong benefits in our positioning in the social landscape.
Read this authenticated review
May 20, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.

Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
  • Content production and monitoring.
  • Report generation and customization of data dashboards for owned content.
  • Organizational visibility of content.
  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
  • Content creation and collaboration with agencies.
  • Creating an organization hierarchy for review and approval.

It's not the best tool for:
  • Social listening.
  • Extraction and splicing of specific reports, esp. over a long period of time.
  • Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
  • UI and UX are not intuitive.
The response of the team is quick, however, the responses seem to be generic. There were times when we were asking for some specific functionality but we got a generic overview of Sprinklr, which the team is already boarded on. It also takes a while for Sprinklr to roll out new features from social networks.
It's worth noting that I'm a local market user, and access and modules for Sprinklr are centralized with our global team.

We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.

Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
Read this authenticated review

Sprinklr Modern Marketing Scorecard Summary

Feature Scorecard Summary

Ideation (2)
Approval workflows (2)
Content collaboration (4)
Content calendar (3)
Network for content licensing/production (1)
Content hub (3)
Forms / Gated content (2)
Embedded CTAs (1)
Content distribution (4)
Content promotion (3)
Content automation (3)
Audience profiling and targeting (5)
Closed-loop tracking and reporting (4)
Content performance analytics (5)
Campaign optimization dashboard (3)
Competitive analytics (4)

What is Sprinklr Modern Marketing?

Sprinklr’s Modern Marketing helps increase ROI of content, save time and manage brand risk with AI-powered insights and content reuse, automated workflows and enterprise governance. It offers a single workspace where marketers plan omnichannel campaigns, produce and reuse content across markets and business units, publish to modern channels and analyze performance using AI to gain insights.

Sprinklr Modern Marketing Features

Has featureSmart Alerts
Has featureSmart Content Intelligence
Has featureSuggestion Queues
Has featureAI Asset Filters
Has featureUser Generated Content
Has featureProduction Dashboards
Has featureDigital Asset Management
Has featureGlobal Editorial Calendar
Has featureCampaign Overview
Has featureSub-Campaigns
Has featureBrief Templates
Has featureContent Templates
Has featureSmart Compliance
Has featureAsset / Campaign Expiry
Has featureConfidential Content

Sprinklr Modern Marketing Videos (2)

Sprinklr Modern Marketing Competitors

Sprinklr Modern Marketing Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Mobile Web