Sprinklr Modern Marketing & Advertising

It is well suited for an upscale to medium-range business as the UX is not easy and would require some time and training to master.

Definitely could improve on their support services, but their implementation team did a fabulous job.

Sprinklr is definitely appropriate for all organizations, looking to streamline their digital marketing prospect with standard traditional marketing channels. With Sprinklr, it is a lot easier to build relationships with our customers on social media platforms, likewise for improving marketing performance even on traditional channels by leveraging on insights provided by Sprinklr to make informed timely decisions, which in most cases are usually the difference makers in increased sales numbers or stagnant marketing impact.

Sprinklr does well in terms of providing real-time support to us as an organization, via digital online events, blogs and official training support for our marketing team. More importantly, Sprinklr has a growing user community , which makes it easier to learn from the experiences of other organizations and end users, on how they deploy Sprinklr for maximum sales and marketing impact.

This is a good platform for basic campaigns where there is a need for a number of campaigns, ad sets, and creative versions. In addition to KPI tracking and optimizations which has proven to be an effective solution. It is not the best for executing some of the latest capabilities and ad types developed by social platforms.

The support team is present, but not very helpful in troubleshooting. They always seem to be trying to upsell whenever you meet rather than providing customer service and solutions.

An excellent tool to quickly implement to show ROI and metrics from social media campaigns.

Very easy tool, easy to set up, helpful for senior management to view and see. It's a great visual resource to showcase the power of social media.

Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.

Support is usually pretty to quick to address my issues and resolve them.

It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.

Everyone was very friendly and tried to help. But we (the client & I) had the feeling that if the case was this complex, our interest in solving the bug was gone. We had 5 customer support manager, who always said in the call "I will ask the IT department" and then all these questions were still unanswered in the next call. The setup phase took months. And we kept being introduced to "a much more experienced" person.

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Our assign success manager is extremely helpful and it's clear that he's dedicated to the success of the team. He has gone out of his way to help our agency succeed and answer questions. As far as team members who have been a part of the training, out of 5 or 6 people, 1 was very helpful.

It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.

Two years ago it was beyond terrible. We were assigned always a different person, for emergencies we had to wait for whoever was available in India, who did not have any context. This past year things got better but we had to push on our side.

Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.

They quickly respond when we have an issue to try and iron it out. They also have frequent webcasts to update on new functionality and allow users to ask questions.

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.

We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.

They need to have more information in other languages. It is very important for people like me to understand the platform, because we need explanations about campaigns, social media posts, metrics, report differences, and other topics. I want to ask for help and learn more about the platform in Latin America, but most of the time I don´t have the resources to receive answers.

I gave it this rating because you need information in different languages.

Positive:

• Content creation and collaboration with agencies.
• Creating an organization hierarchy for review and approval.

It's not the best tool for:

• Social listening.
• Extraction and splicing of specific reports, esp. over a long period of time.
• Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
• UI and UX are not intuitive.

The response of the team is quick, however, the responses seem to be generic. There were times when we were asking for some specific functionality but we got a generic overview of Sprinklr, which the team is already boarded on. It also takes a while for Sprinklr to roll out new features from social networks.

Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.

At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested.

We received great support from Sprinklr. They were always very responsive. We usually got the same technician so he was familiar with our account, needs and challenges which helps in solutioning. They were super creative in creating solutions but sometimes they had to be because what we really needed wasn't technically possible for them at the time.

Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.

Some issues take longer than expected to address, and the support team doesn't always provide timely updates or estimated lead times on when we can expect to hear from them. This can be particularly frustrating, especially when the ticket has a high impact on the business.

Well-suited for companies who have multiple campaigns running across multiple platforms. Not well-suited for those who do not advertise regularly.

Very easy to contact support and typically receive a resolution within 1 day.