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https://media.trustradius.com/product-logos/Mh/x1/3R7OQWOEDSC4.PNGSprinklr MarketingSprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).,Sprinklr Marketing is a useful content management tool Sprinklr Marketing provides relevant social media data Sprinklr Marketing is timely in social listening,Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights,7,Social care is handled timely Community management is more efficient,5,I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.,,Not availableSprinklr in the World, Different Languages.We use Sprinklr for communication in our social media networks.,We can have all of our administration on 1 platform. We modify information and check analytics. We review metrics for making decisions.,Have tutorials or explanations in the Spanish language.,7,Great ROI, because we have had a very strong impact with this platform.,8,,100,000 to 250,000Powerful Platform for all Social InitiativesOur social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.,Monitoring the social landscape and assigning a numerical share of voice % on particular topics Reporting on WoW and YoY trends Quickly manipulate data points and analyze top performing content,Certain accounts keep becoming disabled (primarily Instagram) - integration issues Monitoring paid activity can be tricky and finicky at times A lot of 'noise' gets pulled into social listening dashboards,10,Our share of voice was able to increase on certain topics We were able to build a more effective strategy around content Gaining more followers,5,Our department issues out different permissions within the platform based on our roles and responsibilities in our firm. While we each have distinct access to certain features of the platform, we have been able to collaborate closely and have seen strong benefits in our positioning in the social landscape.,Brandwatch, Google Ads (formerly AdWords), Adobe Analytics and Bing Ads,10,000 to 25,000Sprinklr Marketing for a local user, in a global organization.Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management. Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.,Content production and monitoring. Report generation and customization of data dashboards for owned content. Organizational visibility of content.,Slow UI/UX. Tends to hang and takes a while to load. Social listening capabilities are extremely lacking. Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.,6,Overall it has been positive, although I'm not sure specific numbers in this regard.,7,It's worth noting that I'm a local market user, and access and modules for Sprinklr are centralized with our global team. We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons 1. Easier to feedback over email/cloud documents. 2. Sprinkr licenses are limited to a few users. Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.,,Less than 10,000
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Sprinklr Modern Marketing (formerly Content Marketing)
13 Ratings
Score 7.7 out of 101
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Sprinklr Modern Marketing (formerly Content Marketing) Reviews

Sprinklr Modern Marketing (formerly Content Marketing)
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

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Marena Bitz profile photo
May 17, 2019

Sprinklr Marketing

Score 7 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
  • Sprinklr Marketing is a useful content management tool
  • Sprinklr Marketing provides relevant social media data
  • Sprinklr Marketing is timely in social listening
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.
Read Marena Bitz's full review
Alejandro Mac Swiney profile photo
May 25, 2019

Sprinklr in the World, Different Languages.

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Sprinklr for communication in our social media networks.
  • We can have all of our administration on 1 platform.
  • We modify information and check analytics.
  • We review metrics for making decisions.
  • Have tutorials or explanations in the Spanish language.
They need to have more information in other languages. It is very important for people like me to understand the platform, because we need explanations about campaigns, social media posts, metrics, report differences, and other topics. I want to ask for help and learn more about the platform in Latin America, but most of the time I don´t have the resources to receive answers.
Read Alejandro Mac Swiney's full review
No photo available
July 03, 2019

Powerful Platform for all Social Initiatives

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
  • Monitoring the social landscape and assigning a numerical share of voice % on particular topics
  • Reporting on WoW and YoY trends
  • Quickly manipulate data points and analyze top performing content
  • Certain accounts keep becoming disabled (primarily Instagram) - integration issues
  • Monitoring paid activity can be tricky and finicky at times
  • A lot of 'noise' gets pulled into social listening dashboards
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.
Read this authenticated review
No photo available
May 20, 2019

Sprinklr Marketing for a local user, in a global organization.

Score 6 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.

Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
  • Content production and monitoring.
  • Report generation and customization of data dashboards for owned content.
  • Organizational visibility of content.
  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Positive:
  • Content creation and collaboration with agencies.
  • Creating an organization hierarchy for review and approval.

It's not the best tool for:
  • Social listening.
  • Extraction and splicing of specific reports, esp. over a long period of time.
  • Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
  • UI and UX are not intuitive.
Read this authenticated review

Sprinklr Modern Marketing (formerly Content Marketing) Scorecard Summary

Feature Scorecard Summary

Ideation (1)
7.3
Approval workflows (2)
6.8
Content collaboration (3)
7.9
Content calendar (2)
6.4
Network for content licensing/production (1)
7.3
Content hub (2)
8.6
Forms / Gated content (2)
5.5
Embedded CTAs (1)
1.8
Content distribution (3)
6.4
Content promotion (2)
5.0
Content automation (2)
5.0
Audience profiling and targeting (4)
7.5
Closed-loop tracking and reporting (3)
7.3
Content performance analytics (4)
7.7
Campaign optimization dashboard (3)
7.9
Competitive analytics (3)
7.3

About Sprinklr Modern Marketing (formerly Content Marketing)

Sprinklr's Modern Marketing solution is a content, advocacy, and influencer marketing tool with additional marketing automation capabilities.

Sprinklr Modern Marketing (formerly Content Marketing) Technical Details

Operating Systems: Unspecified
Mobile Application:No