Sprinklr Modern Marketing & Advertising
Sprinklr Modern Marketing & Advertising
Overview
Recent Reviews
Popular Features
View all 16 featuresClosed-loop tracking and reporting (6)
8.0
80%
Content collaboration (6)
8.0
80%
Content performance analytics (7)
7.5
75%
Audience profiling and targeting (7)
5.5
55%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Alternatives Pricing
Features Scorecard
Content Creation
8.1
81%
Content Publishing
7.9
79%
Content Reporting & Analytics
7.4
74%
Product Details
What is Sprinklr Modern Marketing & Advertising?
Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.
Sprinklr Modern Marketing & Advertising Features
- Supported: Smart Alerts
- Supported: Smart Content Intelligence
- Supported: Suggestion Queues
- Supported: AI Asset Filters
- Supported: User Generated Content
- Supported: Production Dashboards
- Supported: Digital Asset Management
- Supported: Global Editorial Calendar
- Supported: Campaign Overview
- Supported: Sub-Campaigns
- Supported: Brief Templates
- Supported: Content Templates
- Supported: Smart Compliance
- Supported: Asset / Campaign Expiry
- Supported: Confidential Content
- Supported: Intake Forms
- Supported: Marketing Automation
- Supported: Ads Manager
- Supported: Ads Composer
- Supported: Cross Channel Reporting
- Supported: Smart Bidding
- Supported: Smart Budget Allocation
- Supported: Crisis Switch
Sprinklr Modern Marketing & Advertising Competitors
Sprinklr Modern Marketing & Advertising Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Comparisons
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Frequently Asked Questions
What are Sprinklr Modern Marketing & Advertising's top competitors?
Percolate, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Modern Marketing & Advertising.
What is Sprinklr Modern Marketing & Advertising's best feature?
Reviewers rate Approval workflows and Content calendar and Content distribution highest, with a score of 9.
Who uses Sprinklr Modern Marketing & Advertising?
The most common users of Sprinklr Modern Marketing & Advertising are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.
Reviews and Ratings
(45)
Reviews
(1-16 of 16)- Popular Filters
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March 03, 2022
Future of Marketing & Advertising
It helped us with better planning and execution of email campaigns. Sprinklr Modern Marketing & Advertising has an amazing Content Marketing platform that facilitates us to diversify various modes of marketing, engagement, PR insights, and content planning.
- Engagement and Sales.
- Advertising.
- Content Planning.
- Reporting dashboards could do better.
- More limitations when it comes to social media.
- Sometimes there is a time lag between posting and publishing the ad.
It has led us to better coordination/collaboration among various teams. The asset boards are easy and fun to use and help us to upload photos, videos, and posts (also easy to find if and when needed). We have seen improvement in the report generation which in turn helps us provide a better vision of the product as we advertise and market the same.
November 04, 2021
Better customer engagement and faster response time.
Sprinklr Modern Marketing and Advertising is used mainly by the sales and marketing department, within my company. Our marketing department comprises of sales associates, customer service personnel and marketing specialists. Sprinklr Modern Marketing has been helpful for promoting our product and services via real-time support to customer queries, social listening across multiple digital platforms, and efficient marketing campaign planning and tracking, amongst other uses.
- Marketing campaign planning.
- Campaign analytics tracking.
- Social listening on traditional and digital sales channels.
- Steep learning curve.
- The mobile application lacks a message notification feature, which is a major setback.
Sprinklr has helped improved our response time to customer query, thereby helping to create a clear process roadmap to build engagement with our customers, thus allowing us serve more of our customers without breaking the bank. Overall, by having an inter-connected workflow between research, advertising and customer engagement, we are able to advertise to the right market segment, and anticipate the questions to be asked by our customers, thus making response a lot easier and faster.
March 04, 2021
Sprinklr - An Effective Social Solution
We use Sprinklr across our entire office. It allows us to launch campaigns, evaluate performance, and optimize campaigns in real-time. It is extremely helpful to have a robust campaign dashboard to track all of our campaigns and dive deeper into the ad see and ad levels to switch out creative, copy and links while an ad is live. We are able to scale performance and can pause an ad if it is underperforming with regards to established KPIs.
- Content marketing.
- Social listening.
- Bulk uploads and changes.
- Refresh time is slow.
- Trainings not insightful.
- New formats slow to be integrated.
We have integrated our social content and buying into this platform which has been helpful. In addition to being a big platform, they are used as a resource for campaign planning and research.
March 29, 2020
Excellent Social Media Tool, HIGHLY recommend!
This tool is an excellent addition to help and get more insightful data and reporting from organic and paid social media channels, brand visibility and so much more. I would highly recommend it for anyone looking for a powerful social media tool for their business.
- Nice visuals
- Excellent reporting
- Easy to use and implement
- none.
This tool Is VERY easy to implement and use to showcase key metrics to showcase the power of social media. It's been crucial in showcasing visual and clean reporting for many of my clients as well as senior management.
November 12, 2019
Sprinklr: the tool your large organization needs
Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
- Allows you to share and suggest pieces of content to other entities within the organization.
- Has great reporting with lots of filters to drill down to the information you need.
- It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
It is truly helpful to see trends across our organization as a whole, which Sprinklr allows. We can see what others are doing within the healthcare industry, and see what words and phrases are trending throughout our organization. Overall, it gives us a lot more informed data to base online (and offline) decisions. Since we are able to see more of what our community is saying, we can better address their needs.
We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies. We set-up different data-driven reporting dashboards for EGGER's Facebook, Twitter, Instagram, YouTube, Pinterest, and VK.
The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.
We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.
We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
- Design of the dashboards diagrams
- Amount of channels you can connect with Sprinklr
- Customized metrics
- The combination of paid versus organic
- User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
- Missing the combination of metrics of different social platforms. like the number of followers.
Customer Support said already that there will be unified platform, but nobody came to implement it on the EGGER side.
Sprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.
- Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
- It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
- The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
- The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
- We love how robust Sprinklr is but that has been overwhelming at times
- There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
- It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
- During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
Sprinklr has helped several departments to work together all within one platform. Custom service, data teams, social media and paid media teams all operate inside of the platform and it makes communication and seeing what other teams are working on pretty seamless.
It is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.
- As I said the ability to centralize your brands into one globally
- Globally - ability to centralize a global team and have a better view of spending/performance etc
- API connection to DOMO
- User interface
- Not keeping up with native new features
- On going issues, things never work
We use the publishing component for our editorial team. I think it does the job, but SproutSocial was much better and easy to use. The listening portion was useless and we moved to a competitor.
July 20, 2019
Not for marketers who are pressed for time
Sprinklr Modern Advertising is being used across the organization by multiple social media practitioners. It allows us to scale our advertising capabilities with a growing team.
- Allows for ad integration of multiple platforms and profiles in one place.
- Targeting capabilities match that of native platform.
- Ability to measure budget spending is pretty clear.
- The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
- It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
I personally haven't used it much in tandem with anything other than Modern Engagement, in the sense that I am able to pull the post from the engagement calendar and use them in promoted posts and ads.
July 03, 2019
Powerful Platform for all Social Initiatives
Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
- Monitoring the social landscape and assigning a numerical share of voice % on particular topics
- Reporting on WoW and YoY trends
- Quickly manipulate data points and analyze top performing content
- Certain accounts keep becoming disabled (primarily Instagram) - integration issues
- Monitoring paid activity can be tricky and finicky at times
- A lot of 'noise' gets pulled into social listening dashboards
Our department issues out different permissions within the platform based on our roles and responsibilities in our firm. While we each have distinct access to certain features of the platform, we have been able to collaborate closely and have seen strong benefits in our positioning in the social landscape.
May 25, 2019
Sprinklr in the World, Different Languages.
We use Sprinklr for communication in our social media networks.
- We can have all of our administration on 1 platform.
- We modify information and check analytics.
- We review metrics for making decisions.
- Have tutorials or explanations in the Spanish language.
Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
- Content production and monitoring.
- Report generation and customization of data dashboards for owned content.
- Organizational visibility of content.
- Slow UI/UX. Tends to hang and takes a while to load.
- Social listening capabilities are extremely lacking.
- Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
It's worth noting that I'm a local market user, and access and modules for Sprinklr are centralized with our global team.
We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.
Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.
Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
May 17, 2019
Sprinklr Marketing
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
- Sprinklr Marketing is a useful content management tool
- Sprinklr Marketing provides relevant social media data
- Sprinklr Marketing is timely in social listening
- Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
- Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
- Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.
May 16, 2019
Sprinklr Advertising has a Good User Interface
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterprise. We used it for content management, scheduling, advertising and reporting. We also used it for social media "page" campaigns (polls, sweepstakes) though that wasn't a core competency.
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
- They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
- Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
We didn't really use the complete suite of tools so I have no experience with Research but the rest were well integrated. I would say we benefited from this unified platform by executing paid and unpaid campaigns across several brands with many users.
May 10, 2019
Sprinklr Review
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, Sprinklr helps simplify ad management and reporting.
- Custom reports to see data in different views is crucial for different business stakeholders.
- Budgeting helps keeps up on track.
- The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
- Support has slow response times for some issues.
- Onboarding training could be improved.
May 06, 2019
Highly Recommend!
Sprinklr Advertising is utilized by the social media manager role on the digital marketing team in the marketing communications department. It has created efficiencies by streamlining the ad publishing process and reporting.
- User-friendly interface
- Continuous updates to platform capabilities
- Outstanding customer service
- Speed to implement platform capabilities can be slow at times
- Social platform reps not familiar with platform
- Some minor bugs/fixes
Yes, we also utilize the Core module + Care module. All have been great.