Sprinklr Modern Marketing (formerly Content Marketing) Reviews

14 Ratings
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Score 7.8 out of 101

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Reviews (1-5 of 5)

Corey Walker profile photo
Score 8 out of 10
Vetted Review
Verified User
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Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.
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Marena Bitz profile photo
May 17, 2019

Sprinklr Marketing

Score 7 out of 10
Vetted Review
Verified User
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Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
  • Sprinklr Marketing is a useful content management tool
  • Sprinklr Marketing provides relevant social media data
  • Sprinklr Marketing is timely in social listening
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.
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Alejandro Mac Swiney profile photo
Score 7 out of 10
Vetted Review
Verified User
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We use Sprinklr for communication in our social media networks.
  • We can have all of our administration on 1 platform.
  • We modify information and check analytics.
  • We review metrics for making decisions.
  • Have tutorials or explanations in the Spanish language.
They need to have more information in other languages. It is very important for people like me to understand the platform, because we need explanations about campaigns, social media posts, metrics, report differences, and other topics. I want to ask for help and learn more about the platform in Latin America, but most of the time I don´t have the resources to receive answers.
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No photo available
Score 10 out of 10
Vetted Review
Verified User
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Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
  • Monitoring the social landscape and assigning a numerical share of voice % on particular topics
  • Reporting on WoW and YoY trends
  • Quickly manipulate data points and analyze top performing content
  • Certain accounts keep becoming disabled (primarily Instagram) - integration issues
  • Monitoring paid activity can be tricky and finicky at times
  • A lot of 'noise' gets pulled into social listening dashboards
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.
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No photo available
Score 6 out of 10
Vetted Review
Verified User
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Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.

Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
  • Content production and monitoring.
  • Report generation and customization of data dashboards for owned content.
  • Organizational visibility of content.
  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Positive:
  • Content creation and collaboration with agencies.
  • Creating an organization hierarchy for review and approval.

It's not the best tool for:
  • Social listening.
  • Extraction and splicing of specific reports, esp. over a long period of time.
  • Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
  • UI and UX are not intuitive.
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Sprinklr Modern Marketing (formerly Content Marketing) Scorecard Summary

Feature Scorecard Summary

Ideation (2)
7.7
Approval workflows (2)
6.8
Content collaboration (4)
8.5
Content calendar (3)
7.8
Network for content licensing/production (1)
7.3
Content hub (3)
9.2
Forms / Gated content (2)
5.5
Embedded CTAs (1)
1.8
Content distribution (4)
7.4
Content promotion (3)
6.2
Content automation (3)
6.9
Audience profiling and targeting (5)
8.1
Closed-loop tracking and reporting (4)
8.1
Content performance analytics (5)
8.3
Campaign optimization dashboard (3)
7.9
Competitive analytics (4)
7.5

About Sprinklr Modern Marketing (formerly Content Marketing)

Sprinklr's Modern Marketing solution is a content, advocacy, and influencer marketing tool with additional marketing automation capabilities.

Sprinklr Modern Marketing (formerly Content Marketing) Technical Details

Operating Systems: Unspecified
Mobile Application:No