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Filter 16 vetted Sprinklr Modern Marketing reviews and ratings
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November 12, 2019
Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create ads and track analytics. Since there are many different departments and entities within the company using it, it is a great way to share content at a larger brand level. We also have a better understanding about what our patients and the community are saying about us so we can respond appropriately. What we learn can result in improving our services, or creating more engaging content.
- Allows you to share and suggest pieces of content to other entities within the organization.
- Has great reporting with lots of filters to drill down to the information you need.
- It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
It is truly helpful to see trends across our organization as a whole, which Sprinklr allows. We can see what others are doing within the healthcare industry, and see what words and phrases are trending throughout our organization. Overall, it gives us a lot more informed data to base online (and offline) decisions. Since we are able to see more of what our community is saying, we can better address their needs.
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
- Sprinklr Marketing is a useful content management tool
- Sprinklr Marketing provides relevant social media data
- Sprinklr Marketing is timely in social listening
- Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
- Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
- Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.
May 25, 2019
We use Sprinklr for communication in our social media networks.
- We can have all of our administration on 1 platform.
- We modify information and check analytics.
- We review metrics for making decisions.
- Have tutorials or explanations in the Spanish language.
July 03, 2019
Our social media team works closely with the Sprinklr platform on a daily basis. We have been able to create robust social listening reports for our clients across various industries and monitor the conversation online in an effort to remain competitive in the marketplace. We are able to see our overall share of voice for specific topics.
- Monitoring the social landscape and assigning a numerical share of voice % on particular topics
- Reporting on WoW and YoY trends
- Quickly manipulate data points and analyze top performing content
- Certain accounts keep becoming disabled (primarily Instagram) - integration issues
- Monitoring paid activity can be tricky and finicky at times
- A lot of 'noise' gets pulled into social listening dashboards
Our department issues out different permissions within the platform based on our roles and responsibilities in our firm. While we each have distinct access to certain features of the platform, we have been able to collaborate closely and have seen strong benefits in our positioning in the social landscape.
May 20, 2019
Sprinklr Marketing is used across the whole Shell organization, across all markets to handle social media content management.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
Within Shell - content stakeholders approve content created by agencies, while agencies handle the editorial content calendar development, scheduling, reporting, and community management. Shell access holders tend to take a more macro view of the process with a particular interest in reporting. Agencies focus on production, scheduling, and monitoring securing approvals.
- Content production and monitoring.
- Report generation and customization of data dashboards for owned content.
- Organizational visibility of content.
- Slow UI/UX. Tends to hang and takes a while to load.
- Social listening capabilities are extremely lacking.
- Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
It's worth noting that I'm a local market user, and access and modules for Sprinklr are centralized with our global team.
We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.
Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.
Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
Sprinklr Modern Marketing Scorecard Summary
Feature Scorecard Summary
What is Sprinklr Modern Marketing?
Sprinklr’s Modern Marketing helps increase ROI of content, save time and manage brand risk with AI-powered insights and content reuse, automated workflows and enterprise governance. It offers a single workspace where marketers plan omnichannel campaigns, produce and reuse content across markets and business units, publish to modern channels and analyze performance using AI to gain insights.
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Sprinklr Modern Marketing Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android, Windows Phone, Mobile Web |