Sprinklr Modern Research

Sprinklr Modern Research

Customer Verified
Score 8.8 out of 10
Sprinklr Modern Research

Overview

What is Sprinklr Modern Research?

Sprinklr Modern Research enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.
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How Sprinklr Modern Research Differs From Its Competitors

Awards

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Pricing

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What is Sprinklr Modern Research?

Sprinklr Modern Research enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Datorama?

Datorama, a Salesforce Company offers AI-powered marketing intelligence designed to help the user make smarter decisions by connecting and acting on marketing data and KPIs.

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

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Product Demos

Modern Research
02:31
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Product Details

What is Sprinklr Modern Research?

Sprinklr Modern Research enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Sprinklr Modern Research Features

  • Supported: Competitive insights and Benchmarking
  • Supported: Social Listening Insights
  • Supported: Product Insights
  • Supported: Location Insights
  • Supported: Media Monitoring & Analytics
  • Supported: Visual Insights
  • Supported: AI Studio
  • Supported: Smart Trends
  • Supported: Smart Alerts
  • Supported: Mobile App
  • Supported: Presentation & Display
  • Supported: Smart Quick Insights
  • Supported: Smart Content Intelligence
  • Supported: Audience Insights
  • Supported: Brand Reputation Insights

Sprinklr Modern Research Video

Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.

Sprinklr Modern Research Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Frequently Asked Questions

Synthesio Social Intelligence Suite, Linkfluence Radarly, from Meltwater, and Digimind Intelligence are common alternatives for Sprinklr Modern Research.

Reviewers rate Support Rating highest, with a score of 7.4.

The most common users of Sprinklr Modern Research are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-25 of 28)
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Pratap Roy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We at Blitzpath Innovation support day-to-day Dell users on Sprinklr activity. It's a very reliable platform and user-friendly module with pretty less time downfall. Backend support is very reachable and dedicated if any issues come.
  • User friendly platform
  • amazing support experience.
  • speed and reliability
  • Tool issues such as downtime should 0 considering the importance of the tool to the customer.
  • Publishing message has error quite a while
  • Voice added input may be helpful for future uses.
Sprinklr is well suited on the below points:- 1. User-friendly module 2. Speed and performance are very good 3. Fast tool Support 24*7 But less appropriate in very few scenarios as the tool is slow sometimes.
Score 8 out of 10
Vetted Review
Verified User
We use Sprinklr Modern Research to analyze our audiences across social media platforms. Sprinklr is able to pull in mentions about our brand as well as related topics and trends. We use this information to inform our social strategy. We also track our competitor's mentions and the buzz they receive to help inform our strategy.
  • The listening dashboards are very robust.
  • The insights are detailed with easy to understand metrics.
  • They can pull mentions across all platforms, including blog sites, news outlets, and podcasts.
  • There is a significant delay in reporting due to API limitations.
  • The dashboards are almost TOO customizable and the information can be dense.
  • The UX could be a smoother.
Sprinklr has helped us focus our social media strategy by presenting to us what our audience is talking about and what they care to see from our brand. We can use Sprinklr Modern Research to quickly and efficiently generate detailed and customizable presentations for our executives concerning brand health, competitor monitoring, the audience listening, and more.
Score 9 out of 10
Vetted Review
Verified User
Two main Modern Research products we've been using are: Listening and Benchmarking. We use listening for crisis monitoring and as always on listening (generic brand topics for every market). For both purposes, we have activated alert notifications for relevant teams. Benchmarking helps us understand what content from our key competitors is the most engaging and what are the trends in the industry, not only in terms of content.
  • Benchmarking: content analysis
  • Listening: alert notifications - very useful
  • Kill switch rule - super useful
  • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
  • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
  • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
Benchmarking is a great tool, eg when we are building strategy for social/need insights for the branding team Listening helps us understand our customers better, in particular regarding new initiatives
Score 8 out of 10
Vetted Review
Verified User
  • Analyzing performance of marketing campaigns to improve campaigns outcomes
  • Generate content idea for any upcoming campaigns: excellence, cost saving, security, privacy etc.
  • Create reports based on product feedback, determine what people like and dislike about my products, and be able to mitigate risk of new entrants in the market by tracking real time insights against competitors
  • Like and dislikes include ratings and reviews
  • To be aware of potential crises before they strike. These can include risks posed by employees or executives, as well as brand ambassadors and partners and vendors. Other risks come from new or changed corporate policies and those from dynamic political scenarios.
  • Displaying metrics
  • Visualizing data
  • Highlighting specific posts
  • Intuitive interface
  • Simpler, less cluttered design
It gives extremely detailed insights once a person becomes well acquainted with using the platform.
Rahul Raju | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Sprinklr for connecting with our customers. It's a great tool and helps us in providing a great customer support experience, and the user interface and availability make our work easier to manage and document.
  • Reduce risk and protect your brand.
  • Build your business with real-time customer insights.
  • Sprinklr gives you a better understanding of feedback on your products and services.
  • Additional canned messages will be amazing.
  • The support for multiple service tags can improve.
  • If given an option to customise the colour scheme as per the user would add a lot personalization options.
The best case scenario as per my use is customer support be it any platform. Sprinklr provides all the necessary tools and features required for providing the best customer support possible and that too with a seamless and easy-to-use user interface. Sprinklr is one of the best tools when it comes to UI and customer support.
Score 7 out of 10
Vetted Review
Verified User
The Sprinklr Modern Research tool is very helpful to listen to the web and make sure your brand is heard in the right way. I am using it mostly to check on our brand, and our products and to manage communication crises if needed. Of course, you can check on your competitors also, this is very useful to check on a new point of interest.
  • Listening
  • Quick check-up
  • Reporting
  • Better way of custom reporting
  • Easier way to make some topics
For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.
Score 8 out of 10
Vetted Review
Verified User
Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced one! Personally, I use the advanced one since we have more functions to use.
  • Dashboard feature
  • Easy to use
  • Case level details
  • Great tool for social media management
  • Website speed
  • Navigation on dashboard
  • Scheduling of reports
  • It is very expensive
With customizable dashboards, in-depth AI tools to do a deep-dive, wide range of social media platforms including Weibo, Pinterest, and LinkedIn ability to quickly run searches on current and historical data is extremely useful, especially if you just need some quick analysis of a brand or topic without having to set up queries and dashboards before you can get to the results.
Chinmay Rautmare | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use modern research to identify brand perception in local markets
  • Providing audience sentiment
  • Providing engagement timings for setting up content calendars
  • Useful to determine hashtag strategies
  • Improvement in the newsletter feature
  • More details on auto imported features
  • Time required to load listening dashboards
I found listening dashboards particularly useful when I wanted to find hashtags and themes being discussed for a particular topic. The in-depth historical data provided by Sprinklr helps in determining the appropriate strategies. The dashboards used for peer comparison are also good. I was able to find detailed information about competitors of my company and their engagement rate on various social media platforms.
Score 10 out of 10
Vetted Review
Verified User
I usually use this product to provide technical support to customers. This product has greatly helped us to answer a large number of customer inquiries on social media platforms. I can work on WeChat, Weibo, official forums through this product. We can also use this product to analyze some KPI issues.
  • Rich functions can support many work needs.
  • It can support the use of this product on multiple platforms, and can process data through mobile phones without a computer.
  • Added a night mode.
  • No particularly obvious disadvantages.
When there is a large number of customer inquiries, this product allows employees to handle multiple customer issues and data on multiple pages at the same time, making it more efficient to handle business needs.
Score 6 out of 10
Vetted Review
Verified User
Within our organisation, we use Sprinklr as a full-service social platform, from asset management to publishing, and then social listening and reporting on our own content. The platform supports our global operation and allows us to sync these teams so everyone has access to the relevant assets, but then can also report on the performance on these assets through a bank of centralised reports, while Modern Research allows us to hear what's being discussed outside the organisation, so we can act on and understand our audience in real-time.
  • Simple creation of topics/searches.
  • Ability to control run-time of searches.
  • Strong grouping options.
  • Dashboard creation through custom widgets.
  • Speed & addition of new platforms.
  • Image recognition.
  • Managing keywords/lists can be clunky at times.
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
Score 9 out of 10
Vetted Review
Verified User
We use Sprinkler for day-to-day interaction with our users on social media. With Sprinkler we are able to communicate on a single platform with all the social media channels such as Twitter, Facebook, WhatsApp, Apple business chat, Google messenger, etc. The best part is all social media platforms can be communicated under a single tool. It's very easy to use and handle and also allows to share and receive documents. From a business perspective, Sprinkler helps a lot to manage the customers effectively and efficiently. This is a recommended tool to handle social media interaction with the customers. Also, the Sprinkler team is very supportive if any changes are required or in case of any other concerns it's addressed or priority and changes are done.
  • Makes easy to communicate with end customers.
  • Easy to navigate and use the tool.
  • Allows same features as the particular platform uses.
  • Less downtime and good IT support whenever required.
  • Customization by a particular organization is easy.
  • If an organization wants to use hybrid mode, meaning chat+calls, then call via social media platform should be there as well like for WhatsApp, etc.
  • Translation in all languages should be available.
To communicate with customers via any kind of social media platform Sprinkler is best. No tool is better than this, it covers all the social media platforms used by the customers these days.

Customers also demand to call via the same social media platform. If the calling feature can be added that could be the best improvement.
Score 7 out of 10
Vetted Review
Verified User
We use Sprinklr to know patient needs, patient challenges and expectations from the pharma companies. We try to address all the concerns of the patients through our research. Marketing challenges, campaign research, and brand visibility are measured on a regular basis to know how we stand in the pharma space.
  • Insights generation.
  • Benchmarking.
  • Online response management.
  • Search queries.
  • Identifying the topics.
  • Data pull.
Sprinklr is ideal for contemporary research, social listening, location-based listening, and benchmarking. It does an excellent job of generating insights from which analysts may make speedy decisions. Its superb widgets and built-in features substantially assist in discovering the company's pain areas. Overall it's the best tool to know anything and everything related to social media.
Score 9 out of 10
Vetted Review
Verified User
Using it to pull reports and provide insights on the social sentiment from the audience of our brand's social experience and from there add valuable insights to the business owners on what the community wants and best practice advice for marketing and advertisement. These monthly reports are the foundation to understand customer behavior, references and service experience as well as getting more insights from the sentiment of our customers.
  • Advances language recognition apart from English only.
  • Insightful social listening from your community.
  • Great benchmark reporting with the feature to also compare your company to industry competitors.
  • Integrate customer satisfaction survey.
  • Auto reporting and alert on set topic groups (when a threshold of a certain mention is reached, provide insights on WHY it is increasing).
  • Add AI support for response templates for agents.
Very good to merge your social media channels and moderate and engage from one platform. Also to pull and provide robust reporting with great visualization. Also helps to get a better understanding of the best times and channels and topics for advertisement, also to identify niche topics and benchmark competitors. Less suited for pure number/ case and KPI reporting and analyses.
Jean-Stéphane Bou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using modern research to better understand conversations about our brand and identify UGC using our software. The social listening tool is also deeply interconnected with modern engagement which facilitates the moderation activities we have in place.
  • Data visualization
  • Easy and intuitive set up to build boolean queries
  • AI involved to facilitate conversation analysis
  • Mentions could be better visualized in dedicated widgets that are more adapted to reading a large amounts of mentions
  • Integration of premium news sources
  • Better display of authors of mentions with more information
Sprinklr Modern Research is a great tool to identify what's being said about any topic or your brand. The only problem for B2B companies is that LinkedIn can't be monitored as there's no API available today (but it's not specific to Sprinklr). I would say that the data visualization capabilities are very strong compared to other solutions I've tested.
Priya Amarnath | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Working in one of the most competitive brands in IT definitely requires a very reliable channel for us to conduct our operations. Being a manager in the social media engagement team, having access to real-time data and historical data is everything. With a user-friendly UI like Sprinklr, it makes managing and monitoring much easier. The real-time insights that we gain out of the reports are what help us drive our core metrics and KPIs on a daily basis with our frontline agents. It also helps us keep a check on the frontline productivity from time to time as we have access to real-time data from Sprinklr reporting dashboards.
  • Real-time competitive.
  • Insights to inform.
  • Organic social strategy.
  • AI for Smart Content.
  • Intelligence.
  • Report on business.
  • Insights like sentiment.
  • Alongside media metrics.
  • Real-time monitoring.
  • For brand risk/crisis.
  • Managements.
  • Lesser downtime.
  • More themes on the UI.
Sprinklr Modern Research has a complete set of capabilities uniquely required for each customer-facing function in modern channels.
Score 10 out of 10
Vetted Review
Verified User
We leverage Sprinklr for general listening, benchmarking, and research, and then turn those insights into visualizations through the Display module. We also leverage Presentations to provide real-time updating reports for internal stakeholders. We're able to understand not only what's being said about us, but what our competitors are doing from content performance to their customer response times. This helps us understand the environment and competitive set around us much easier.
  • Quick search insights
  • Visualize trends through graphs, charts, and waterfalls
  • Benchmark competitor response times and content performance
  • Export results through multiple formats and URL links to users outside the platform
  • Paid benchmarking requires an additional paid module. Understanding what's organic vs paid is difficult
Sprinklr has demonstrated itself to be a top performer for enterprise businesses. Most other products can't compete with the depth and breadth that Sprinklr offers. I don't want to manage ten different platforms with overlaps and varying metrics that conflict in reports. I want a single suite that provides everything I need and allows room for maturation. If Sprinklr doesn't provide something, it's likely not available through any competitor outside of some niche vendor. Competitors typically pitch me on how their competing platform is more simple to use, but Sprinklr is not that complicated once you spend a little time learning the basics. And where things may get complicated due to my own requests, I've had great success in the past year or so where Sprinklr steps in and helps me build or solve any struggles I may have.
Score 10 out of 10
Vetted Review
Verified User
We use it to see how the engagement of our posts is doing, and who engages. Some issues with scheduling posts tend to be fixed quickly
  • analytics
  • audience
  • demographics
  • Show information on IG Reels
  • easier cover selection on videos
  • more reliable scheduling tools
It helps me get ahead of work and see what content works well and what doesn't. It's great to be able to target certain areas based on the information given -- such as location, age, gender, etc.
Score 9 out of 10
Vetted Review
Verified User
We use Sprinklr to measure customer satisfaction such as food, energy, environment, and service. This allows us to see the breakdown of guest complaints and guest positive reviews.
  • Breakdown of external and internal reviews.
  • Use of smart algorithms to detect negative and positive insights to calculate an overall score.
  • Great interface.
  • Sometimes positive insights are picked up as negative.
  • Sometimes external reviews are not synced or updated on the platform.
  • Too many functions and tabs.
I have become quite adjusted to using the Sprinklr software so it's easy for me to navigate through the site. I really enjoy being able to see detailed insights of all 7 of my stores easily and share them accordingly. It's a great metric to use that my stores have come to depend on and actively work to improve their Sprinklr score.
Score 8 out of 10
Vetted Review
Verified User
Sprinklr was used as the main tool for listening to our brand as well as a competitor on Social Media. We utilize Sprinklr to track share of voice, sentiment, social media page performance, and to respond the customer question about our apps. It's also helped us to track the issue of our brand that happened on social media
  • Social Listening
  • Social Media Account Benchmark
  • Engagement Channel
  • Social Media Respond
  • User Experience
  • Scope of Language
  • Sentiment Improvement
The Sprinklr Modern Research was a very sophisticated tool. It can fetch all the conversations around social media with the keyword we set up. This is very helpful for us to track the brand as well as competitor position in terms of share of voice. But since it's a very advanced tool, the user also needs to have skilled tech skill. At least know how to operate the listening tools since it's not UX friendly
Score 10 out of 10
Vetted Review
Verified User
We primarily use it to listen to customer responses to product launches, events, Social campaigns, and general brand research.
  • Lots of access to sources that no other platform has
  • Super customizable reporting and widgets
  • Power users are able to customize things even more
  • More sources! I'm waiting to be able to listen to Tiktok specifically
  • Needs the ability to listen to responses around a particular post via url
  • Listening tends to go down a lot; not so much that it's impossible to work but it always tends to happen when I need a deadline turned around quick
I've yet to find any other tool that has something like the Network. I use that to create networks of profiles of users that fit certain criteria so that we can research and pull new potential influencers to reach out to for campaigns. I also love the Benchmarking AI that analyzes the tone and content of our posts/our competitors' posts; it's great for seeing what phrases we use too much of and how that affects CTR.
Vikash Singh (Agency Ace of the Year) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Sprinklr Modern Research is a great tool to perform market research! Tool listen to specific conversations across the web and help us in tracking and managing crisis situations. Also help us in providing insightful information around brand, campaign, and competitions.
  • Social Listening functionality.
  • Benchmarking.
  • Performance analysis.
  • Sometimes the same publisher article comes as news as well as blogs.
I have listened to conversations related to specific topics, brands, products, and services. It has been beneficial to know how many mentions we got on the internet and specifically on Twitter.
Score 8 out of 10
Vetted Review
Verified User
We basically use it for handling our social media and communication. In addition, we use it for our research as well as competitor research and analysis. We use it to track competitor activity as well as their mentions. Also, it helps in preparing the overall report and analysis of our marketing efforts.
  • Handling your social media profiles
  • Competitor research and analysis
  • Report generation
  • Adding profile is time taking
  • In-built dashboards could be improved
  • More quick action settings
It's more suitable when your company has a lot of social media activity and your customers reach you across platforms, so it makes managing them easier as well as better to reach them out. If your activity isn't that much, then buying it won't be much fruitful for your organisation.
November 04, 2021

Wonderful tool!

Score 9 out of 10
Vetted Review
Verified User
It is being used across the whole organization. It is helping us determine the best offerings we can present our clients as far as services go, judging by what they want, what they are targeting and how they are going about advertising and promoting their products and services. It helps save us time and sanity.
  • Research.
  • Filter.
  • Listening.
  • Care.
  • Advertising.
  • Marketing.
It is an amazing market research software tool that's helping us improve experiences for both the client and their customers. We get to see information in real-time and it allows us to help the client make decisions on various areas of their social media presence based off of the data we gather using the program. The listening tool is extremely helpful with this.
Jenna Carpentier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our marketing department is the only one that uses Sprinklr Modern Research. If we identify any key insights that are worth sharing with other Business Units, we make sure to do so. We mainly use Sprinklr Modern Research for its Social Listening functionality, which lets us keep up with keywords and trends that social users are engaging with. This helps us make informed decisions when determining content to post about, so we can make sure it's timely, relevant, and is something that social users would be interested in. It also helps us determine key insights on our various social audiences, such as who else they follow and what their main interests are.
  • Customization.
  • Robust data.
  • Comprehensive insights.
  • Not intuitive.
  • Can be hard to find things.
  • Can be difficult to set up custom dashboards.
Sprinklr Modern Research is good for identifying keywords and topics that are being talked about on social media. We mostly use it for social listening, audience insights, and benchmarking. There's a fair amount of customization that you can set up for the different dashboards and reports. They can be a little difficult (not very intuitive) to set up, but once you get them set up, you can save them for the future and won't have to worry about setting them up again. I've used different social listening platforms in the past, and this one is about on par with the others. However, I like using Sprinklr Modern Research, as we already use Sprinklr for our paid and organic efforts. So it's nice to be able to use the same platform for all of our social endeavors.
Daniel Cooper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It gives us a better understanding of feedback on our products and services so that we can capitalize on unmet customer needs. The AI engine helps us transform the real-time voice of the customer data into actionable insights and share this data across the entire organization to fuel collaboration and innovation.
  • Provides real-time insights on current events and competitor's strategies
  • Interpretation of customer data
  • Helps in identifying opportunities and building smarter strategies.
  • It's a complicated process to set up reporting and analytics
It is the best way to turn customer data into insights and actionable strategies. It enables us to engage with our audience more effectively than ever before. It's now much easier to identify new opportunities whenever and wherever they appear to improve customer satisfaction. Ensures we always capture true share-of-voice and earned media value metrics.
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