Sprinklr Modern Research

Sprinklr Modern Research

Sprinklr Modern Research

Overview

Reviews

Wonderful tool!

9
It is being used across the whole organization. It is helping us determine the best offerings we can present our clients as far as …
Read full review

Sprinklr, it was fun!

8
Sprinklr was used within our department as we needed it for social media and our department expanded across different digital ventures. …

Sprinklr Research Review

9
Sprinklr is used by the Marketing, Member Service, and Analytics departments. Marketing uses it to schedule and publish social media …
Read full review

Reviewer Pros & Cons

View all pros & cons

Pricing

View all pricing
N/A
Unavailable

What is Sprinklr Modern Research?

Sprinklr Modern Research enables users to listen, learn and act on insights gleaned from modern channels. The vendor states users can improve products and services by leveraging actionable insights derived from real-time, voice-of-the-customer conversations, save time with automated alerts and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

What is Dataminr Pulse?

Dataminr Pulse is presented as Real-Time Event and Risk Detection solution for businesses, public sector, and news organization, that leverages AI to give users early indication of business-critical information about risks to people, a brand, and physical and virtual assets – so the user can respond…

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Sprinklr Modern Research?

Sprinklr Modern Research enables users to listen, learn and act on insights gleaned from modern channels. The vendor states users can improve products and services by leveraging actionable insights derived from real-time, voice-of-the-customer conversations, save time with automated alerts and insights, and manage brand risk by proactively detecting and managing crises.

Sprinklr Modern Research Videos

Sprinklr Modern Research enables you to turn data into real-time insights, decisions, and actions with market research that make your customers happier.

Sprinklr Modern Research Competitors

Sprinklr Modern Research Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Alternatives

View all alternatives

Frequently Asked Questions

What is Sprinklr Modern Research's best feature?

Reviewers rate Support Rating highest, with a score of 7.4.

Who uses Sprinklr Modern Research?

The most common users of Sprinklr Modern Research are from Enterprises and the Marketing & Advertising industry.

Reviews and Ratings

(23)

Ratings

Reviews

(1-9 of 23)
Companies can't remove reviews or game the system. Here's why
Jenna Carpentier | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our marketing department is the only one that uses Sprinklr Modern Research. If we identify any key insights that are worth sharing with other Business Units, we make sure to do so. We mainly use Sprinklr Modern Research for its Social Listening functionality, which lets us keep up with keywords and trends that social users are engaging with. This helps us make informed decisions when determining content to post about, so we can make sure it's timely, relevant, and is something that social users would be interested in. It also helps us determine key insights on our various social audiences, such as who else they follow and what their main interests are.
  • Customization
  • Robust Data
  • Comprehensive Insights
  • Not Intuitive
  • Can be hard to find things
  • Can be difficult to set up custom dashboards
Sprinklr Modern Research is good for identifying keywords and topics that are being talked about on social media. We mostly use it for social listening, audience insights, and benchmarking. There's a fair amount of customization that you can set up for the different dashboards and reports. They can be a little difficult (not very intuitive) to set up, but once you get them set up, you can save them for the future and won't have to worry about setting them up again. I've used different social listening platforms in the past, and this one is about on par with the others. However, I like using Sprinklr Modern Research, as we already use Sprinklr for our paid and organic efforts. So it's nice to be able to use the same platform for all of our social endeavors.
Vikash Singh (Agency Ace of the Year) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Modern Research is a great tool to perform market research! Tool listen to specific conversations across the web and help us in tracking and managing crisis situations. Also help us in providing insightful information around brand, campaign, and competitions.
  • Social Listening functionality.
  • Benchmarking.
  • Performance analysis.
  • Sometimes the same publisher article comes as news as well as blogs.
I have listened to conversations related to specific topics, brands, products, and services. It has been beneficial to know how many mentions we got on the internet and specifically on Twitter.
Daniel Cooper | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It gives us a better understanding of feedback on our products and services so that we can capitalize on unmet customer needs. The AI engine helps us transform the real-time voice of the customer data into actionable insights and share this data across the entire organization to fuel collaboration and innovation.
  • Provides real-time insights on current events and competitor's strategies
  • Interpretation of customer data
  • Helps in identifying opportunities and building smarter strategies.
  • It's a complicated process to set up reporting and analytics
It is the best way to turn customer data into insights and actionable strategies. It enables us to engage with our audience more effectively than ever before. It's now much easier to identify new opportunities whenever and wherever they appear to improve customer satisfaction. Ensures we always capture true share-of-voice and earned media value metrics.
Score 10 out of 10
Vetted Review
Verified User
Review Source
The most important reason to use it is to have multiple accounts on a single dashboard. We have a significant overall team, and the implementation of global campaigns is essential with Sprinklr. We benefit from its nature for all paid social media efforts. This platform gives us the benefit of having everything in one place, and it's something we don't miss.
  • Sprinklr has many capabilities and provides the tools necessary to run a cohesive paid program.
  • The customization that can be applied is pretty amazing to track everything you need to generate reports.
  • It allows me to see a high-level overview and update of all current and past campaigns.
  • It would be nice if the ad setup were in one window instead of following several steps that show different windows.
  • Support is changeable in response; sometimes they respond quickly, sometimes they don't; they need to improve in this aspect to keep users happy.
Sprinklr Modern Research is well suited for multiple teams working together to use a single tool. It is helpful for brands running numerous paid initiatives on several different platforms to monitor or turn ads on and off quickly if a PR issue arises.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We basically use it for handling our social media and communication. In addition, we use it for our research as well as competitor research and analysis. We use it to track competitor activity as well as their mentions. Also, it helps in preparing the overall report and analysis of our marketing efforts.
  • Handling your social media profiles
  • Competitor research and analysis
  • Report generation
  • Adding profile is time taking
  • In-built dashboards could be improved
  • More quick action settings
It's more suitable when your company has a lot of social media activity and your customers reach you across platforms, so it makes managing them easier as well as better to reach them out. If your activity isn't that much, then buying it won't be much fruitful for your organisation.
November 04, 2021

Wonderful tool!

Score 9 out of 10
Vetted Review
Verified User
Review Source
It is being used across the whole organization. It is helping us determine the best offerings we can present our clients as far as services go, judging by what they want, what they are targeting and how they are going about advertising and promoting their products and services. It's helps save us time and sanity.
  • Research
  • Filter
  • Listening
  • Care
  • Advertising
  • Marketing
It is an amazing market research software tool that's helping us improve experiences for both the client and their customers. We get to see information in real-time and it allows us to help the client make decisions on various areas of their social media presence based off of the data we gather using the program. The listening tool is extremely helpful with this.
November 20, 2019

Sprinklr, it was fun!

Brittnee Miller | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr was used within our department as we needed it for social media and our department expanded across different digital ventures. The insights were great for the CPG brand that I was working on as we were able to dive into Social Listening which was big. We were able to see how people were talking about the brand without the @ mention. Being able to see the top words used for the month/quarter was great and having the positive/negative word clouds helped out a lot with reporting. Our Sprinklr team built out dashboards specific to our needs which helped our social listening exceed expectations.
  • Product Insight — Being able to add in our products so we can have positive and negative insights.
  • Community Insights — We were able to watch out community and see what they were talking about.
  • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
  • Outages — All tools have outages but better communication on these would be helpful.
  • Teaching us how to make our own dashboards would be helpful in times of crises.
It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Score 7 out of 10
Vetted Review
Verified User
Review Source
It's being used by multiple parts of the business, multiple different teams, around 20 users overall.

It solves a number of business problems, predominantly around us organizing our social media better - pushing out campaigns, measuring performance, etc. We are just starting to move into areas where we can also use it to listen to social chatter.

Different departments are using different packages and elements of the product - which is great, but also a challenge because not everyone is aware of the full capabilities.
  • Easy to use - clear interface.
  • Reliable, fast.
  • Clear and easy to understand metrics.
  • Social listening has been expensive and hard to implement up until now.
  • Customer service patchy - different levels of support for different teams.
  • Reporting can be complicated to set up.
Scheduling it is fantastic for. Has made a big difference across multiple departments and made things run much more smoothly. Their social listening capabilities look impressive, but we have yet to fully test them. Their sales approach can be pushy, which makes me less likely to recommend, and their customer service can be great or just middling, depending on how valuable the sales team consider that particular user.
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is used by the Marketing, Member Service, and Analytics departments. Marketing uses it to schedule and publish social media content, the Care team moderates and engages with the responses to those posts and tags them, and all three departments use the data it generates. It helps us reach members on social media and gives us the ability to provide near real-time reports on the topics and sentiments that they are communicating with us about.
  • Sprinklr makes monitoring the company social media sites incredibly easy.
  • The ability to customize tagging info makes it easy to track things that pertain specifically to the interests of our business.
  • The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
  • With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
  • Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.
The customizable tagging makes it extremely easy to track specific concerns and find specific examples of certain types of questions, complaints, compliments, etc. The user interface makes it easy to view relevant info without having to click around to multiple screens.
It is easy to submit a ticket when technical support is needed, and we have a wonderful rep who is very helpful with keeping in touch with us regularly, but the in-app "support" features could use some improvement. Sprinklr Reporting/Analytics is not overly intuitive. It could benefit from some additional user support guides, walk-throughs, or even just updating the "Glossary" so that more of the items in it actually have a listed definition.