Digital Marketer's Best friend.
I have used Spyfu for all the preliminary audits of our customers. Spyfu addressed some of the business problems like - Incomplete …
SpyFu
Starting at $39 per month
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Recent Reviews
Reviewer Sentiment
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Awards
Popular Features
View all 14 featuresCompetitive analysis (46)
8.6
86%
SERP ranking tracking (39)
7.9
79%
Keyword analysis (47)
7.7
77%
Backlink management (35)
6.4
64%
Reviewer Pros & Cons
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Uddeshya Rana
Manager - Digital Marketing & Analytics
Growth Natives (Marketing & Advertising, 201-500 employees)Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of SpyFu, and make your voice heard!
Pricing
View all pricingBasic
$39
Cloud
per month
Professional
$79
Cloud
per month
Team
$299
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features Scorecard
SEO
6.9
69%
SEO Channels
7.4
74%
SEO Platform & Account Management
7.7
77%
Product Details
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
SpyFu Video
SpyFu Demo
SpyFu Competitors
SpyFu Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
View all alternatives
Frequently Asked Questions
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
What are SpyFu's top competitors?
Moz Pro and RavenTools are common alternatives for SpyFu.
What is SpyFu's best feature?
Reviewers rate Competitive analysis highest, with a score of 8.6.
Who uses SpyFu?
The most common users of SpyFu are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
Reviews and Ratings
(123)
Reviews
(1-25 of 50)- Popular Filters
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May 24, 2022
Digital Marketer's Best friend.
Spyfu has a lot of features that Semrush doesn't have. Spyfu's UI is very navigational, which makes it easy to access. Spyfu is pretty active in fixing bugs and keeping the community aware of it, unlikely Semrush. Semrush as a tool has stopped evolving. Spyfu stands as a better option in terms of cost & feature offerings.
May 24, 2022
Very impressive. Helpful. Reasonable price and they offer free services which I mostly used.
May 19, 2022
SpyFu- give it a tru!
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two services I've used but also have found use with Ahrefs in the past.
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an extremely useful tool for Paid Ad Campaigns.
May 18, 2022
SpyFu - A worthy competitor.
Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing testing and analysis issue on might face in a business.
May 17, 2022
Great tools for a great price
May 17, 2022
The best keyword research tool on the market
- Carbonite Safe (formerly Mozy)
SpyFu offers the best keyword research platform out there. I have used this for many companies that are still using this tool today. It's always been one of my first marketing software recommendations to companies I work with. For those who understand digital marketing such as SEO and PPC, this is a great tool to use and drive results with.
May 17, 2022
Clean, comprehensive Competitor insights
I spent years exclusively using Semrush for this kind of competitor PPC data, and have used Moz in the past on several occasions. I feel that SpyFu is more well-rounded and provides deeper insights than these other products, and honestly, it's just more updated as well. Easier navigation, cleaner look, and more reliable insights.
May 04, 2021
Agency evaluation of SpyFu
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
April 29, 2021
I am not an SEO expert, but I love SpyFu.
Better price. Much easier to use.
March 20, 2020
SpyFu for Marketing Help
I haven't used other platforms because our webmaster suggested it.
January 30, 2020
The Best Competitor Research Tool Out There
- RavenTools, SEMRush and BrightLocal
When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
January 30, 2020
Why I love SpyFu and you will too.
I haven't checked any competitors. SpyFu was the one I found first and it works so well that I never needed to look for an alternative. I can't imagine trying to do my job without it. It's that good.
January 28, 2020
SpyFu comes through
On keyword insights, SpyFu wins - Other elements covered Screaming Frog has better information.
January 27, 2020
Straightforward competitive keyword tool
It isn't fair to compare these two tools overall. They have a few shared pieces, but SEMRush is much more expensive but includes many more tools making it a full SEO suite. When looking strictly at the shared tools from both companies (the competitor keyword tools), they stack up pretty evenly.
January 24, 2020
SpyFu- Under the mask
It is comparable with SEMRush and others
January 24, 2020
SpyFu Review
I've only used SpyFu.
January 24, 2020
SpyFu is a great tool for agencies and marketing teams
January 18, 2020
SpyFu Search Analytics Review
Personally, the only tool I use as often as SEMRush. If you have the SEMRush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most visibility into the research around your actual paid search analytics along with your organic ones and the ones you should be acquiring.
They both give me great value, I use them together to get the best results. SimilarWeb gives me a holistic view of a website's traffic - it includes both organic and paid traffic, while SpyFu gives only organic traffic results.
December 12, 2019
SpyFu is a lot of data for a great price.
We looked at SEM Rush, but for the price, we decided to give SpyFu a chance. SpyFu is very affordable compared to other similar tools. I think that I can overlook some of the lack of intuitiveness of the platform given the low monthly price.
November 07, 2019
Accessible and easy to use
SpyFu is definitely a lower-cost, more simplistic, easier-to-use, less robust tool compared to SEMRush. However, they provide similar information in similar ways. I would say for the serious, large business looking to invest in a hardy tool, SEMRush is great. For the smaller business looking to dip their toes in the pool of digital marketing research possibilities, SpyFu is a great place to start.
August 27, 2019
I like SpyFu. You will too.
January 30, 2019
SpyFu is the spy that You Need.
Spyfu is unique in providing super detailed competitor data for Adwords.