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SpyFu

SpyFu

Overview

What is SpyFu?

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search…

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Learn from top reviewers

SpyFu is well worth testing!

Rating: 7 out of 10
January 5, 2025
IncentivizedVetted ReviewVerified User
We use SpyFu to monitor the competitveness and cost of keywords for running PPC campaigns, and also to see what terms our clients' competitors are ranking for to see what keyw...
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Verified user
Director
SpyFu5 years of experience

Intuitive competitive research tool for advertisers

Rating: 7 out of 10
September 1, 2023
IncentivizedVetted ReviewVerified User
I used SpyFu to evaluate how competitors were advertising on Google Adwords. I used the text ad content, dynamic ad insertions, and display ads to create my own similar ads. I...
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Verified user
Manager
SpyFu3 years of experience

Don't let your competitors know about this tool

Rating: 9 out of 10
May 26, 2022
IncentivizedVetted ReviewVerified User
I knew SpyFu was the real deal when our website's ranking rose by over a thousand positions in the same category in just a few weeks. It has become part and parcel of all our ...
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Russell Pabon
Manager - Marketing
Digital Marketing Manager
Jomsy Fashion
SpyFu4 years of experience

Get Sneak-Peek of the Competition in one Click!

Rating: 9 out of 10
May 26, 2022
IncentivizedVetted ReviewVerified User
We use SpyFu mainly to find PPC keywords and keep tapping on our competitors. Though it offers SEO analytics and reports too in our company, we use it to find profitable keywo...
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Rohit Langde
Administrator - Marketing
Marketing Manager
MalwareFox
SpyFu3 years of experience

A Must-Have for Paid Search & Competitive Insights

Rating: 9 out of 10
May 18, 2022
IncentivizedVetted ReviewVerified User
SpyFu has been very helpful for compiling competitor data and identifying opportunities with this research. The usefulness in regards to using it for Paid Search is great! Spe...
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Lisa Arrington
Professional - Marketing
Digital Marketing Manager
TheeAgency
SpyFu3 years of experience
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Pricing

View all pricing

Basic

$39

Cloud
per month

Professional

$79

Cloud
per month

Team

$299

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Using Spyfu to Find Leads for a B2B Google Ads or SEO Agency - SpyFu Review and Demo For B2B Leads

YouTube

Jeff Demo 07 - Using SpyFu for Local SEO YouTube

YouTube

SpyFu Review Video Demo - Excellent or Scam?

YouTube

Domain Ad History Demo, Part 2 | SpyFu Domain Ad History

YouTube

Domain Ad History Demo, Part 1 | SpyFu Domain Ad History

YouTube

Spyfu Review: Pros, Cons, and Alternatives (+ Demo)

YouTube
View more demos
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Features

SEO

Core features related to search engine optimization

6.6
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

5.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.3
Avg 8.4
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Product Details

What is SpyFu?

SpyFu Video

SpyFu Demo

SpyFu Competitors

SpyFu Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space. Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.

Moz Pro and RavenTools are common alternatives for SpyFu.

Reviewers rate Integration with web analytics tools highest, with a score of 8.5.

The most common users of SpyFu are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives

Compare with

Semrush

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Google Trends

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Reviews and Ratings

(131)

Reviews

(1-5 of 53)

SpyFu is well worth testing!

Rating: 7 out of 10
Incentivized
January 05, 2025
Verified User
Director in Marketing
Marketing & Advertising Company, 1-10 employees
Vetted Review
Verified User
SpyFu
5 years of experience
Alternatives Considered
SpyFu is a good tool and it certainly provides a good starting point for any basic PPC or SEO campaign. I dont believe it has the comprehensive features that a tool like Ahrefs has, as it doesnt have the granular data these tools possess. However, it is still well worth using as a startng point.

Intuitive competitive research tool for advertisers

Rating: 7 out of 10
Incentivized
September 01, 2023
Verified User
Manager in Marketing
Investment Management Company, 11-50 employees
Vetted Review
Verified User
SpyFu
3 years of experience
Alternatives Considered
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two services I've used but also have found use with Ahrefs in the past.

Get Sneak-Peek of the Competition in one Click!

Rating: 9 out of 10
Incentivized
May 26, 2022
RL
Rohit Langde
Marketing Manager
MalwareFox (Computer & Network Security, 11-50 employees)
Vetted Review
Verified User
SpyFu
3 years of experience
View profile
Alternatives Considered
SpyFu is more cost-effective than both (Ahrefs and Semrush), but we have to compromise on the data's accuracy. However, the data reporting and user interface of SpyFu make it easy to decipher. For Paid Ads keyword lookup, we prefer SpyFu to any other tool maybe, because it's more into sneaking into competitor's space.

A Must-Have for Paid Search & Competitive Insights

Rating: 9 out of 10
Incentivized
May 18, 2022
LA
Lisa Arrington
Digital Marketing Manager
TheeAgency (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
SpyFu
3 years of experience
View profile
Alternatives Considered
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an extremely useful tool for Paid Ad Campaigns.

The best keyword research tool on the market

Rating: 10 out of 10
Incentivized
May 17, 2022
TH
Tyler Heaps
Director of Marketing
Rain Retail Software (Computer Software, 51-200 employees)
Vetted Review
Verified User
SpyFu
8 years of experience
View profile
Alternatives Considered
  • Carbonite Safe (formerly Mozy)
SpyFu offers the best keyword research platform out there. I have used this for many companies that are still using this tool today. It's always been one of my first marketing software recommendations to companies I work with. For those who understand digital marketing such as SEO and PPC, this is a great tool to use and drive results with.
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