SpyFu

SpyFu

Customer Verified
About TrustRadius Scoring
Score 8.0 out of 100
SpyFu

Overview

Recent Reviews

SpyFu- give it a tru!

8 out of 10
May 19, 2022
We are looking for help with ranking our website in both paid and organic searches. SEO keyword research can be overwhelming, and we did …
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SpyFu - A worthy competitor.

6 out of 10
May 18, 2022
The main purpose of using SpyFu for our website was to understand who our competitors were, where they were and what they were doing. Not …
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Great tools for a great price

8 out of 10
May 17, 2022
We use SpyFu periodically to monitor our search ranking, organic / paid traffic, and what keywords we are currently utilizing through our …
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Reviewer Sentiment

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Awards

TrustRadius Best of Award, Best Of Feature Set 2021
TrustRadius Award Top Rated 2020
TrustRadius Award Top Rated 2019

Popular Features

View all 14 features

Competitive analysis (46)

8.6
86%

SERP ranking tracking (39)

7.9
79%

Keyword analysis (47)

7.7
77%

Backlink management (35)

6.4
64%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Basic

$39

Cloud
per month

Professional

$79

Cloud
per month

Team

$299

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

SEO

6.9
69%

SEO Channels

7.4
74%

SEO Platform & Account Management

7.7
77%

Product Details

What is SpyFu?

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.

Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.

SpyFu Video

SpyFu Demo

SpyFu Competitors

SpyFu Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

View all alternatives

Frequently Asked Questions

What is SpyFu?

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space. Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.

What are SpyFu's top competitors?

Moz Pro and RavenTools are common alternatives for SpyFu.

What is SpyFu's best feature?

Reviewers rate Competitive analysis highest, with a score of 8.6.

Who uses SpyFu?

The most common users of SpyFu are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (123)

Ratings

Reviews

(1-25 of 50)
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Uddeshya Rana | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Spyfu has a lot of features that Semrush doesn't have. Spyfu's UI is very navigational, which makes it easy to access. Spyfu is pretty active in fixing bugs and keeping the community aware of it, unlikely Semrush. Semrush as a tool has stopped evolving. Spyfu stands as a better option in terms of cost & feature offerings.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two services I've used but also have found use with Ahrefs in the past.
Lisa Arrington | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an extremely useful tool for Paid Ad Campaigns.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing testing and analysis issue on might face in a business.
Tyler Heaps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Carbonite Safe (formerly Mozy)
SpyFu offers the best keyword research platform out there. I have used this for many companies that are still using this tool today. It's always been one of my first marketing software recommendations to companies I work with. For those who understand digital marketing such as SEO and PPC, this is a great tool to use and drive results with.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I spent years exclusively using Semrush for this kind of competitor PPC data, and have used Moz in the past on several occasions. I feel that SpyFu is more well-rounded and provides deeper insights than these other products, and honestly, it's just more updated as well. Easier navigation, cleaner look, and more reliable insights.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
Jake Hundley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It isn't fair to compare these two tools overall. They have a few shared pieces, but SEMRush is much more expensive but includes many more tools making it a full SEO suite. When looking strictly at the shared tools from both companies (the competitor keyword tools), they stack up pretty evenly.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Personally, the only tool I use as often as SEMRush. If you have the SEMRush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most visibility into the research around your actual paid search analytics along with your organic ones and the ones you should be acquiring.
Score 10 out of 10
Vetted Review
Verified User
Review Source
They both give me great value, I use them together to get the best results. SimilarWeb gives me a holistic view of a website's traffic - it includes both organic and paid traffic, while SpyFu gives only organic traffic results.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We looked at SEM Rush, but for the price, we decided to give SpyFu a chance. SpyFu is very affordable compared to other similar tools. I think that I can overlook some of the lack of intuitiveness of the platform given the low monthly price.
Austin Voigt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
SpyFu is definitely a lower-cost, more simplistic, easier-to-use, less robust tool compared to SEMRush. However, they provide similar information in similar ways. I would say for the serious, large business looking to invest in a hardy tool, SEMRush is great. For the smaller business looking to dip their toes in the pool of digital marketing research possibilities, SpyFu is a great place to start.