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SpyFu has proven to be an invaluable tool for conducting competitor research and analysis in the advertising industry. Users have praised …
Starting at $39 per month
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What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search…
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Popular Features
- Competitive analysis (50)9.191%
- SERP ranking tracking (43)8.181%
- Keyword analysis (51)6.969%
- Backlink management (39)5.959%
Reviewer Pros & Cons
Pricing
Basic
$39
Cloud
per month
Professional
$79
Cloud
per month
Team
$299
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Spyfu to Find Leads for a B2B Google Ads or SEO Agency - SpyFu Review and Demo For B2B Leads
YouTube
Jeff Demo 07 - Using SpyFu for Local SEO YouTube
YouTube
SpyFu Review Video Demo - Excellent or Scam?
YouTube
Domain Ad History Demo, Part 2 | SpyFu Domain Ad History
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Domain Ad History Demo, Part 1 | SpyFu Domain Ad History
YouTube
Spyfu Review: Pros, Cons, and Alternatives (+ Demo)
YouTube
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What is SpyFu?
SpyFu Video
SpyFu Demo
SpyFu Competitors
SpyFu Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
Moz Pro and RavenTools are common alternatives for SpyFu.
Reviewers rate Competitive analysis highest, with a score of 9.1.
The most common users of SpyFu are from Small Businesses (1-50 employees).
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(132)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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SpyFu has proven to be an invaluable tool for conducting competitor research and analysis in the advertising industry. Users have praised its ability to provide strong directional insights for evaluating search advertisers, allowing them to understand their potential clients' past PPC efforts and identify opportunities for new campaigns. With its keyword research capabilities, users have been able to optimize their AdWords campaigns and allocate budgets effectively, ensuring that they are targeting the right keywords and avoiding spending on ineffective ad campaigns. SpyFu's SEO insights have also been highly beneficial for users, enabling them to assess the effectiveness of their SEO efforts and identify areas for improvement. By analyzing competitors' backlinks, users have been able to enhance their own backlink profiles, improving their website's authority in search engines.
The software has matured over time and added new elements, making it an integral part of users' arsenal for competitor research and baseline SEO analysis. Users have particularly praised SpyFu's ability to deliver a domain's ad history, which has helped them remain competitive in paid search. By identifying profitable keywords and uncovering low-hanging fruit through keyword tracking and competitor analysis features, users have been able to drive successful SEO campaigns. SpyFu's impact on search marketing ventures cannot be overstated, as it provides users with a powerful edge over their competitors in the search engine space.
In addition, SpyFu has become widely utilized for SEM and SEO business intelligence. Its comprehensive insights into competitors' monthly spending, ad copy, keywords, and SEO rankings allow users to gain valuable information for strategic decision-making. The tool has proven effective in pivoting campaign strategies quickly based on the insights provided by SpyFu. Users have found it instrumental in competitor analysis and strategizing marketing programs, helping them understand the competition landscape and assess viability within given budgets.
Furthermore, SpyFu has been used for various purposes such as analyzing potential keywords, conducting SEO data research, gaining insights into how search engines perceive websites, establishing baselines, conducting competitive analysis, and performing marketing and brand audits. Its advanced competitive keyword research capabilities have allowed users to collect thousands of keywords for themselves and their competitors, providing a wealth of data for analysis and optimization. SpyFu's auto-generated SEO reports have also been vital to the success of SEO efforts, providing users with comprehensive insights into core keywords and identifying new opportunities or challenges. Additionally, the estimation of competitors' monthly AdWords spending by SpyFu has provided valuable information in highly competitive fields.
With its interface and growing catalog of advantages, SpyFu has met users' needs
Intuitive User Interface: Many users have praised SpyFu for its highly intuitive and easy-to-navigate user interface. They appreciate the straightforward design and layout, which allows them to quickly access the information they need. This user-friendly interface has been mentioned by several reviewers, making it accessible to employees of all experience levels and easy for anyone to use and navigate.
Competitor Analysis: The ability to analyze competitors' advertising strategies and tactics is highly valued by users. Several reviewers have expressed their appreciation for being able to see what advertising has been done in the past. This feature allows them to gain insights into their competition's strategies, stay informed about their industry, and make data-driven decisions for their own campaigns.
Keyword Insights: Users find the keyword tool within SpyFu to be a great resource for understanding their website's performance as well as comparing it to their competitors'. Many reviewers have highlighted how this tool helps them identify top-performing keywords and compare them against their competitors' keywords. By optimizing SEO strategies based on these insights, users are able to stay ahead of the competition in search engine rankings.
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Lack of Clarity in Explanations: Some users have found that certain aspects of SpyFu are not well explained, leading to confusion and difficulty in understanding their purpose.
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Irrelevant Keywords: Several reviewers have mentioned that the keywords provided by SpyFu can be irrelevant to the selected business, which compromises the accuracy of the data.
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Graphs Difficult to Work With: The graphs in SpyFu have been described as challenging to navigate at times, indicating that they may not be intuitive or user-friendly.
The user suggests trying the free trial of SpyFu first and utilizing the on-boarding support provided. They highly recommend using SpyFu for SEO and PPC, considering it a great tool for competitive keyword research. Utilizing the help section and video tutorials is recommended. SpyFu is seen as worth the money, offering numerous features at a reasonable price. It is suggested to use SpyFu to stay competitive in advertising and to target specific issues with the help of the provided videos. For small businesses unable to afford SEO and PPC agency prices, SpyFu is considered a great investment. Trying SpyFu and upgrading are recommended, as it is easy to use, particularly for SEO purposes. Tracking competitors' ads, keywords, and spending using SpyFu is also advised. To improve digital marketing efforts, it is suggested to take advantage of SpyFu's capabilities. The tutorial videos provided by SpyFu should be watched for better utilization of the tool. For PPC professionals, SpyFu is considered a must-have. Running reports often and leveraging the information provided by SpyFu for informed business decisions are recommended practices. Taking advantage of reduced pricing for the trial period and the guided tour offered by SpyFu are additional suggestions. SpyFu is highly regarded as a great tool for competitive research and SEO analysis in online marketing. Considering SpyFu for gaining valuable insights and ensuring competitiveness online is suggested. Reviewers find it fast, easy to work with, and reasonably priced. For paid search analysis, utilizing SpyFu is recommended. The competition section of SpyFu can also be used to expand prospect pipelines with more companies.
Attribute Ratings
Reviews
(1-25 of 52)Companies can't remove reviews or game the system. Here's why
September 01, 2023
Intuitive competitive research tool for advertisers
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two services I've used but also have found use with Ahrefs in the past.
September 01, 2022
Smooth and Easy PPC Research Tool!
Score 9 out of 10
Vetted Review
Verified User
June 01, 2022
A great SEO tool at an affordable price
It's a great little tool that offers pretty much everything you can get from Moz or Semrush at a fraction of the cost. My company uses a few different tools but I always come back to SpyFu because it is so easy to use and their build-in reporting is great.
May 26, 2022
Get Sneak-Peek of the Competition in one Click!
SpyFu is more cost-effective than both (Ahrefs and Semrush), but we have to compromise on the data's accuracy. However, the data reporting and user interface of SpyFu make it easy to decipher. For Paid Ads keyword lookup, we prefer SpyFu to any other tool maybe, because it's more into sneaking into competitor's space.
May 24, 2022
Very impressive. Helpful. Reasonable price and they offer free services which I mostly used.
May 19, 2022
SpyFu- give it a tru!
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Compared to Semrush or Ahrefs, neither of the competitors stacks up against SpyFu in terms of competitor insight of paid ad performance. It can even identify specific ad copy changes, which can be crucial for high-demand periods like Black Friday. In my opinion, SpyFu is an extremely useful tool for Paid Ad Campaigns.
May 18, 2022
SpyFu - A worthy competitor.
Spyfu fails to hit the mark at least when it comes to SEO since both Ahrefs and Semrush has a bigger directory and fetches data from more countries than Spyfu does, however Spyfu offers a great deal when it comes to cost effective solution to almost every digital marketing testing and analysis issue on might face in a business.
May 17, 2022
Great tools for a great price
May 17, 2022
The best keyword research tool on the market
- Carbonite Safe (formerly Mozy)
SpyFu offers the best keyword research platform out there. I have used this for many companies that are still using this tool today. It's always been one of my first marketing software recommendations to companies I work with. For those who understand digital marketing such as SEO and PPC, this is a great tool to use and drive results with.
May 17, 2022
Clean, comprehensive Competitor insights
I spent years exclusively using Semrush for this kind of competitor PPC data, and have used Moz in the past on several occasions. I feel that SpyFu is more well-rounded and provides deeper insights than these other products, and honestly, it's just more updated as well. Easier navigation, cleaner look, and more reliable insights.
May 04, 2021
Agency evaluation of SpyFu
Currently we actively use Semrush and Similar Web, along side SpyFu. To be honest, the platforms are fairly interchangeable. Each one has one or two unique things that the other doesn't have. None of it is totally earth shattering. So often it comes down to price, and SpyFu is fairly inexpensive.
April 29, 2021
I am not an SEO expert, but I love SpyFu.
Better price. Much easier to use.
March 20, 2020
SpyFu for Marketing Help
I haven't used other platforms because our webmaster suggested it.
January 30, 2020
The Best Competitor Research Tool Out There
- RavenTools, SEMRush and BrightLocal
When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
January 30, 2020
Why I love SpyFu and you will too.
I haven't checked any competitors. SpyFu was the one I found first and it works so well that I never needed to look for an alternative. I can't imagine trying to do my job without it. It's that good.
January 28, 2020
SpyFu comes through
On keyword insights, SpyFu wins - Other elements covered Screaming Frog has better information.
January 27, 2020
Straightforward competitive keyword tool
It isn't fair to compare these two tools overall. They have a few shared pieces, but SEMRush is much more expensive but includes many more tools making it a full SEO suite. When looking strictly at the shared tools from both companies (the competitor keyword tools), they stack up pretty evenly.
January 24, 2020
SpyFu- Under the mask
It is comparable with SEMRush and others
January 24, 2020
SpyFu Review
I've only used SpyFu.
January 24, 2020
SpyFu is a great tool for agencies and marketing teams
January 18, 2020
SpyFu Search Analytics Review
Personally, the only tool I use as often as SEMRush. If you have the SEMRush paid version, I personally choose to use that over SpyFu. SpyFu is the best free search analytics tool online though. It has the greatest offerings in its free pack and allows you to have the most visibility into the research around your actual paid search analytics along with your organic ones and the ones you should be acquiring.
They both give me great value, I use them together to get the best results. SimilarWeb gives me a holistic view of a website's traffic - it includes both organic and paid traffic, while SpyFu gives only organic traffic results.
December 12, 2019
SpyFu is a lot of data for a great price.
We looked at SEM Rush, but for the price, we decided to give SpyFu a chance. SpyFu is very affordable compared to other similar tools. I think that I can overlook some of the lack of intuitiveness of the platform given the low monthly price.
November 07, 2019
Accessible and easy to use
SpyFu is definitely a lower-cost, more simplistic, easier-to-use, less robust tool compared to SEMRush. However, they provide similar information in similar ways. I would say for the serious, large business looking to invest in a hardy tool, SEMRush is great. For the smaller business looking to dip their toes in the pool of digital marketing research possibilities, SpyFu is a great place to start.