SpyFu is well worth testing!
Rating: 7 out of 10
January 05, 2025
Vetted Review
Verified User
5 years of experience
Starting at $39 per month
View Pricing Overview
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search…
Learn from top reviewers
SpyFu is well worth testing!
Rating: 7 out of 10
January 5, 2025We use SpyFu to monitor the competitveness and cost of keywords for running PPC campaigns, and also to see what terms our clients' competitors are ranking for to see what keyw...
Verified user
Director
5 years of experienceIntuitive competitive research tool for advertisers
Rating: 7 out of 10
September 1, 2023I used SpyFu to evaluate how competitors were advertising on Google Adwords. I used the text ad content, dynamic ad insertions, and display ads to create my own similar ads. I...
Verified user
Manager
3 years of experienceDon't let your competitors know about this tool
Rating: 9 out of 10
May 26, 2022I knew SpyFu was the real deal when our website's ranking rose by over a thousand positions in the same category in just a few weeks. It has become part and parcel of all our ...
Get Sneak-Peek of the Competition in one Click!
Rating: 9 out of 10
May 26, 2022We use SpyFu mainly to find PPC keywords and keep tapping on our competitors. Though it offers SEO analytics and reports too in our company, we use it to find profitable keywo...
A Must-Have for Paid Search & Competitive Insights
Rating: 9 out of 10
May 18, 2022SpyFu has been very helpful for compiling competitor data and identifying opportunities with this research. The usefulness in regards to using it for Paid Search is great! Spe...
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Pricing
Basic
$39
Cloud
per month
Professional
$79
Cloud
per month
Team
$299
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Spyfu to Find Leads for a B2B Google Ads or SEO Agency - SpyFu Review and Demo For B2B Leads
YouTube
Jeff Demo 07 - Using SpyFu for Local SEO YouTube
YouTube
SpyFu Review Video Demo - Excellent or Scam?
YouTube
Domain Ad History Demo, Part 2 | SpyFu Domain Ad History
YouTube
Domain Ad History Demo, Part 1 | SpyFu Domain Ad History
YouTube
Spyfu Review: Pros, Cons, and Alternatives (+ Demo)
YouTube
Features
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Product Details
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- Competitors
- Tech Details
- FAQs
What is SpyFu?
SpyFu Video
SpyFu Demo
SpyFu Competitors
SpyFu Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.
Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.
Moz Pro and RavenTools are common alternatives for SpyFu.
Reviewers rate Integration with web analytics tools highest, with a score of 8.5.
The most common users of SpyFu are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(131)Reviews
(1-5 of 62)Intuitive competitive research tool for advertisers
Rating: 7 out of 10
September 01, 2023
Vetted Review
Verified User
3 years of experience
Don't let your competitors know about this tool
Rating: 9 out of 10
May 26, 2022
RP
Vetted Review
Verified User
4 years of experience
Get Sneak-Peek of the Competition in one Click!
Rating: 9 out of 10
May 26, 2022
RL
Vetted Review
Verified User
3 years of experience
A Must-Have for Paid Search & Competitive Insights
Rating: 9 out of 10
May 18, 2022
LA
Vetted Review
Verified User
3 years of experience