SpyFu Reviews

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90 Ratings
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Score 8.7 out of 100

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TrustRadius Top Rated for 2020

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Reviews (1-25 of 44)

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Ruben Diaz | TrustRadius Reviewer
January 23, 2020

SpyFu Review

Score 8 out of 10
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Return on Investment

  • We've been able to add keywords being used by competitors, so we bid more efficiently with them.
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Austin Voigt | TrustRadius Reviewer
November 06, 2019

Accessible and easy to use

Score 8 out of 10
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Return on Investment

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
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Anonymous | TrustRadius Reviewer
January 27, 2020

Straightforward competitive keyword tool

Score 8 out of 10
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Return on Investment

  • SpyFu provided a positive impact on our ability to share beneficial competitive insights with our clients.
  • SpyFu helped us identify keyword opportunities for our internal content creation.
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Angela Lyons, MBA | TrustRadius Reviewer
August 27, 2019

I like SpyFu. You will too.

Score 6 out of 10
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Return on Investment

  • SpyFu has helped me reduce wasted Google Ads spend by narrowing my focus to more appropriate keywords
  • SpyFu has allowed me to be more creative with keywords by giving me ideas
  • SpyFu has enabled me to more effectively use keywords in my content
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Max Milano | TrustRadius Reviewer
January 29, 2019

SpyFu is the spy that You Need.

Score 10 out of 10
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Return on Investment

  • Spyfu helps us understand our PPC budget vs competitors. You may want to use the budget outside of Adwords if the competition is too great, or you may want to find niche keywords.
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Johnny Norris | TrustRadius Reviewer
December 21, 2018

Spyfu Usage Benefits

Score 10 out of 10
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Return on Investment

  • It allows us an edge with info we would not have otherwise.
  • We find things that even clients don't know about their marketing campaigns.
  • We are more trustworthy & transparent based on our sharing of data.
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Anonymous | TrustRadius Reviewer
November 29, 2018

An SEO competitive analysis tool that drives action

Score 10 out of 10
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Return on Investment

  • This tool has saved us efficiency and guess work regarding content creation. As a small team being able to direct content efforts in the right direction the first time really helps with time restraints.
  • There has been some loss of time due to needing to filter results and better understand the landscape but those time losses are offset by the smart content creation efficiencies.
  • The charts that can be exported to give a quick executive level buy-in help move the approval process through quicker and for us to be more nimble with our efforts.
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Feature Scorecard Summary

Keyword analysis (36)
8.9
Backlink management (27)
6.7
SERP ranking tracking (29)
7.4
Page grader (20)
5.8
Competitive analysis (35)
9.2
Site audit / diagnostics (23)
7.0
Site recommendations (20)
7.0
Task management (15)
5.1
Local SEO (23)
6.9
Social SEO (21)
5.6
Mobile SEO (22)
6.5
Global SEO (24)
8.0
Multi-domain support (19)
7.1
Integration with web analytics tools (13)
6.2

About SpyFu

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space.

Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.

Categories:  SEO

SpyFu Competitors

SpyFu Technical Details

Operating Systems: Unspecified
Mobile Application:No