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StackAdapt

StackAdapt

Overview

What is StackAdapt?

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
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Product Details

What is StackAdapt?

StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.

Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.

StackAdapt Videos

Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]

StackAdapt Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(29)

Attribute Ratings

Reviews

(1-1 of 1)
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April 01, 2024

Great tool for Programmatic Advertising!!

Verified User
Manager in Marketing
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives is remarkable, a perfect source to use those lists and target them in the programmatic advertising campaign. We're using many other 3rd party tools to extract user's info, but now with StackAdapt, it's even not required. It has made our data management team's work a lot easier.
Pros and Cons
  • Programmatic Advertising
  • Display advertising
  • User's Data Management
  • Ability to target by company industries
  • Ability to target more of contextual targeting
Likelihood to Recommend
It well-suited for us when we're using the programmatic advertising platforms. It's a lot cheaper and have no lock-in contracts and even doesn't require the minimum budget thing.
Return on Investment
  • 400% roughly
Alternatives Considered
The reason why we chose StackAdapt is their pricing and easy dashboards.
Other Software Used
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