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StackAdapt

StackAdapt

Overview

What is StackAdapt?

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Product Details

What is StackAdapt?

StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.

Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.

StackAdapt Videos

Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]

StackAdapt Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(29)

Attribute Ratings

Reviews

(1-2 of 2)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.
  • Audience definition.
  • Audience size estimation.
  • Programmatic media buys.
  • Charges HST.
  • Missing LinkedIn inventory.
  • Responsive ads.
StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
  • Lower than Search.
  • Lower than Discovery.
  • On par with Display.
Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat.
All customers are taken very seriously, and you're assigned a dedicated account rep to help you through any issues.
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use StackAdapt's self-serve platform on a daily basis to activate and manage digital advertising campaigns on behalf of many of our clients. As the leader of our media department, I've found that our Media Strategists tend to prefer the StackAdapt platform over others and have found it incredibly easy to navigate.
  • Audience segmentation.
  • Data segment selection.
  • Campaign activation.
  • Organizing data segments for quick access.
  • Integration with internal billing tools.
  • Additional measurement tools.
StackAdapt has performed well for our agency across a number of clients in varying industries, categories, and verticals. We have recommended them for multiple clients and have found the process of activation and campaign management to be seamless. Reps from StackAdapt are communicative and are always available for assistance when needed.
  • Improved CTR.
  • Improved LPVR.
  • Improved CPM.
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt.
Extremely easy to use. Most were able to pick it up very quickly.
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