Name: SteelHouse
Author: SteelHouse

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Feature Management

Mind Mapping

Push Notifications

Development

Business Intelligence (BI)

Calendar

Collaboration

Org Chart

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

Business Rules Management

Cloud Storage

Cybersecurity Consulting

Data Center Infrastructure Management

Data Observability

Deception Technology

Desktop Management

Desktop Outsourcing

Electronic Data Interchange (EDI)

File Sync and Share

Fraud Detection

Hyper-Converged Infrastructure

Identity Management

Industrial IoT

Integration Platform as a Service (iPaaS)

Interoperability

Network Performance Monitoring

Network Troubleshooting

Operating Systems

Remote Support

Secure Access Control

Single Sign-On

Static Code Analysis

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Content Creation

Direct Mail Automation

Email Marketing

Event Management

Graphics

IP Geolocation

Influencer Marketing

Intent Data

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Usability Testing

Video Streaming

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

eCommerce

Sales

Agriculture

Equation Editors

Healthcare Learning Management

Homeowner's Association (HOA) Management

Smart Cities

Vertical-Specific

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SteelHouse is an advertising platform designed to assist businesses in driving performance and achieving marketing goals through Connected TV (CTV) advertising. According to the vendor, SteelHouse offers features such as automated optimization, access to premium inventory, creative solutions, a comprehensive reporting suite, a unique Creative-as-a-Subscription™ model, simple activation, integrations and APIs, a proprietary attribution solution called Verified Visits™, and robust audience targeting capabilities.

**Automated Optimization**: According to the vendor, SteelHouse leverages machine learning algorithms to continuously optimize CTV campaigns, automatically adjusting targeting, bidding, and creative elements for improved performance and ROI.

**Premium Inventory**: SteelHouse provides access to a wide inventory of ad-supported streaming channels on top streaming TV networks, aiming to ensure ads are delivered in high-quality and brand-safe environments.

**Creative Solutions**: SteelHouse offers a range of creative solutions, including customizable templates and interactive elements, to assist advertisers in creating engaging CTV ads that drive brand awareness and desired actions from viewers.

**Reporting Suite**: The vendor states that SteelHouse provides a comprehensive reporting suite that offers real-time insights into campaign performance, enabling advertisers to track key metrics, make data-driven decisions, and optimize their CTV campaigns effectively.

**Creative-as-a-Subscription™**: According to the vendor, SteelHouse's Creative-as-a-Subscription™ model allows advertisers to access a continuous stream of performance-driven TV creatives, ensuring a consistent supply of fresh and impactful ads for their campaigns.

**Simple Activation**: SteelHouse simplifies the activation process for CTV campaigns, aiming to enable advertisers to launch their campaigns quickly and efficiently with minimal technical integrations.

**Integrations and APIs**: SteelHouse offers integrations and APIs that allow advertisers to connect their CTV campaigns with other marketing platforms and systems, streamlining campaign management and data synchronization.

**Verified Visits™**: SteelHouse provides a proprietary attribution solution called Verified Visits™ that accurately measures the impact of CTV ads on website visits and conversions, providing transparent insights into campaign effectiveness and ROI.

**Audience Targeting**: According to the vendor, SteelHouse offers robust audience targeting capabilities, including demographic, geographic, behavioral, and contextual targeting options, enabling advertisers to deliver personalized and relevant ad experiences to their desired audience segments.

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Essential

Professional

Maropost Marketing Cloud

Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.

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SteelHouse

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Cross-Channel Campaign Management Software

SteelHouse

Overview

What is SteelHouse?