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Storify (discontinued)

Storify (discontinued)


What is Storify (discontinued)?

Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).

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What is Storify (discontinued)?

Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).

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(1-21 of 21)
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January 29, 2016

Storify is a Time Saver

Char Hopela | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Storify to keep up with #ATchat, a group of assistive technology professionals and students who share field knowledge and personal viewpoints during scheduled question and answer sessions. Reading through the archived responses allows me to glean resources when I have time. Using Storify gives me a sense of the challenges other AT practitioners face in educational settings. I can also follow up with personal contact with people who have tackled the types of tech issues I face daily. Storify helps me feel connected.
  • It collects a story thread from a live chat.
  • It allows people to tap into a group discussion, even after the fact.
  • It's a great means of finding links to targeted professional resources.
  • I look forward to Twitter opening up the character limit. As it is, a Q & A session can feel superficial because the answers need to be so brief.
Storify is well suited to connecting far-flung colleagues. It appeals to working professionals who may not be able to participate in the conversation in real time, but value the information being shared. Storify has provided me with many useful tips and links and can be compared with a recorded Webinar in terms of quick access to pertinent information.
November 24, 2015

Once Upon a Storify

Nicole Staudinger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Storify is being used by the communications department. It addresses the challenge of visually portraying our social media program to our board members.
  • Pull media from all online sources
  • Provide links for easy access to content
  • Display content in a pleasing and straightforward format
  • Better searchablility of web content
  • Notification if links in stories are no longer active
  • Suggestions for similar Storify users to follow
In my experience, Storify is best used for visually portraying a multi-media conversation and highlighting resources.
Nahed Eltantawy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Storify is being used in my Convergent Journalism II class, which is our capstone journalism class. I require all my students to produce one Storify news story, where they have to cover a current event via social media evidence. This assignment teaches students how to use social media for evidence and facts. We spend time in class working with Storify, conducting searches via Storify and, once students get comfortable using Storify, they begin working on their individual stories.

I have also talked with some of my colleagues who teach other journalism and social media classes, and they are assigning Storify assignments in their classes for the first time this fall.
  • Allows journalists to search diverse social media outlets.
  • Enables journalists to cover social-media related events as they unfold.
  • Makes writing online stories easy, with very simple skills.
  • Allows journalists to create accurate stories with evidence/examples from YouTube, Twitter, Instagram, etc.
  • Maybe a more detailed search engine/method.
  • It would be nice if we could search Facebook/Instagram, etc. even if the user does not have a FB/Instagram account.
  • Offer users a simple video tutorial on how to conduct searches for various social media.
I am already recommending Storify to my journalism colleagues and at least three of them are using Storify this fall based on my recommendation. I have also recommended it to a colleague who teaches strategic communication, as Storify has great potential for advertising & PR.
Doug Meffley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Storify in several different capacities, most notably as a recap of each one of our football games. We curate social media activity from fans and commentators as the game is happening, resulting in a recap that displays all of the real-time emotion of the ups and downs of the game, presented from a fan's perspective. This form of a recap results in much more engaging and fun for fans to read than traditional sports recaps.

We also use Storify on a smaller scale to provide weekly snapshots of what happened across all of our 19 sports properties.
  • Storify displays images and video quite well in its stream, fully capturing all of the different media users of social are deploying across Twitter, Instagram, etc.
  • Storify also does a nice job embedding full YouTube videos and links to editorial content, integrating it seamlessly into the feed in a visual manner that is easy to digest.
  • Our Storify stories embed nicely into our website, enhancing our game coverage by appearing on the same pages as the game stats, highlights, etc., while also allowing us to surround the content with our own advertising.
  • Storify should add a TweetDeck like function for live content curation. During a game, I have a TweetDeck window open to monitor multiple search terms and accounts, and when I see something I want to add to my Storify, I have to manually type that term or handle into Storify to pull it in. Content isn't as "discoverable" as it could be.
  • Storify could pull in content more quickly. From the time I see a post published to the time I'm able to access it in Storify is usually ~20-30 seconds, and sometimes longer, which is an eternity when curating reaction to a fast-paced, live event.
  • The notify feature is funky and it's harder to notify ALL users who have been featured in a Storify once you get beyond the first handful that are available in the pop-up "notify" feature.
Storify is particularly well suited to a narrative collection of social posts. It is wonderful for telling a story. It also does a great job of displaying text AND image posts in a single stream in a way that is easily consumable.

It is not as good for non-linear needs such as general insights from a conference or convention, for example. There are better solutions on the market like Tint or RebelMouse.
Chris Laine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Storify has been a vital asset for my line of work. The user experience has been nothing but a tremendous godsend for gathering content together for projects. I have used Storify many times to help gather social media content together. Storify has been a very reliable tool to help your business gather content. I have used Storify in not only for my current employer but companies I have worked for in the past and it has been such a great marketing tool. I will continue to use and share my experience with Storify with colleagues and friends.
  • Excellent content gathering capabilities
  • User experience
  • Helpful customer support
  • No weaknesses
Storify is a very well suited program to gather content in any capacity. I have used Storify in different employer settings and the experience has translated well across different work situations. The program works especially well in newsroom/journalism settings but it has also been an asset in regards to digital marketing.
Michelle Pulaski Behling | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Storify's ability to curate relevent social media content is an asset to my teaching. Storify allows easy access to current social media content and research, making it a one stop tool for creating digital stories.
  • The Storify platform is excellent for engaging my students in the learning process. They are able to use technologies they are already familiar with (facebook, twitter, instagram, etc) in new ways, resulting in deeper learning.
  • Storify offers marketing professionals the ability to track story views, distribute stories across social media platforms and engage audiences through customized social media content.
  • In terms of student engagement, students in a Politics and Media course created videos asking participants about various political issues. These videos were then uploaded to YouTube and added to their digital stories on Storify.
  • In a Media Ethics course, students preseneted their Storify projects to their peers, who in turn were able to give real-time feeback by liking, sharing and commenting on the stories being presented.
  • Several Storify users have indicated that they would like the ability to upload their own content directly to Storify instead of uploading to an external site first.
  • The ability to customize backgrounds in Storify would be a welcome addition.
  • Storify offers a basic menu of content sources. I would like to see additional sources added to the menu selection.
I highly recommend Storify. All you need to get started with Storify is a computer and internet connection. The learning curve is short as story creation is intuitive on this platform. The resulting dynamic digital stories are worth any time spent with a new tool.
February 25, 2015

Storify: Tell Your Story

Kristi Bruno | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Storify is a great tool to expose our membership to social media, when they might not be users themselves.
  • Storify allows us to create a detailed account of our meetings, webinars, and other important organizational events and happenings. We have been able to reuse social media content that would have otherwise been lost after it was initially posted.
  • It has been a nice tool to add URL pages to a story (aka: leaving breadcrumbs). If someone talks about a particular event, we can link to a URL about that event.
  • Occasionally will timeout.
  • On the account we are using (basic, free), to add content from Facebook, you have to get a direct URL. Fine for pictures, but not great for text posts.
  • Best used to tell a story primarily told on Twitter. Could limit some who don't have a big Twitter presence.
Be sure to explore the tool, check out the capabilities and ensure you know how to use the tool before diving in on a large-scale project.
Carol Voss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Event Storytelling
  • Campaign-specific aggregation
  • Validation of engagement for social media influencers participating in conversation
  • Easier search within platform to find items for storyboard inclusion.
  • Additional suggestions of Storify users to follow.
  • More regular engagement within Storify user community.
My advice is to try Storify. Look at your marketing and PR goals and see how storytelling using this tool can be deployed to assist in achieving your goals. Then, build a tactical plan and play with it. The drag and drop functionality of the tool can make a story appear with relatively short time investment. It is then sharable and usable throughout other digital vehicles. It may not work for everything but it is a great way to compile campaign and event experiences when using a hashtag or tracking website articles for your intiatives in one place that can be shared to promote your effectiveness, communicate fun at an event and digital savvy to get others excited to participate with your organization.
Robert Bochnak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
In my role as Assistant Director, Alumni Marketing and Communications at the Harvard Business School, I use Storify on a weekly basis to capture our social media activity on Twitter. I wouldn't say it solves a problem. Rather, it provides us with a great opportunity to better engage with our alumni.
  • Provides a way to chronicle engagement in a linear fashion
  • Is a great way to display user-generated content.
  • There are times when the site is down and this can be problematic.
It's great when it comes to event coverage. See
Dave Sennerud | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • In today's world, some stories break or even take place on social media. Storify allows journalists to easily curate these conversations about news and shape them into stories.
  • Storify's interface is easy to use and can be taught in minutes. My college journalism students take to it quickly and love working with it.
  • Storify can employ any social media that I can think of. If a story is being discussed in the social media world, you can find it in words, photos, videos, etc.
  • Telling stories through Storify is a creative process that I see becoming more prominent in the future.
  • Products you create in Storify are easy to embed or use for other purposes.
  • Because Storify is a new way to tell a story with so many possibilities, it would be great if Storify had guides or examples of effective stories for different purposes for people to look at. Some people are a bit overwhelmed and don't deliver a great product. I have had to create these for my students.
I would recommend spending some time familiarizing themselves with the interface and experimenting. After they have a feel for what can be done, they should look around at what others have done, especially those more experienced with telling stories.
Wendy Darling | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Storify has allowed me to gather communications and media coverage around particular stories and present them in a clean, attractive, user-friendly, web-based format that can be used by a wide variety of people at my workplace, from my department director to a hospital CEO to a university department head.
  • Storify provides built-in tools that allow me to easily search for relevant content across the web, from Twitter to YouTube to media stories on Google News.
  • Storify's plug-ins and quick buttons make it easy for me to notice an article, video, or other relevant content and without even going to Storify itself, add to stories or save it to my personal collection to be added to stories later.
  • When using the items stored in my "private collection," I often find that items I have already dragged and dropped into story packages remain listed, and when I try to delete the items, so they won't clog up the list, I often am presented with an error message.
  • I wish that there was the ability to have more control over item previews, such as choosing or uploading an image or editing text if, for example, that preview material is not accurate because the software isn't "seeing" or importing in the best way. Facebook (personal accounts and Pages) allows this and it's allowed me to put in proper descriptions or a more representative image or headline when appropriate.
  • When I go to my account profile, the initial view is only of my three most recent story packages; if I want to see more I have to click "See All." I would rather see at least 6. Having the option to switch to List view (as a default) would also be nice, as often I am updating multiple packages and saving even one click is helpful.
I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus.
Clarisa Ramirez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Storify is a really clean and cool way to demonstrate the use of live-tweeting at an event. Whenever we hosted galas or organized huge events, we would gather all of the Instagram, Facebook, YouTube and Twitter posts using the same hashtag and create a story. What's nice about this is you can choose which posts you want to include or omit. Once you create it, it tags everyone that's mentioned -- which is great because it streamlines your time -- and you can easily import the finished Storify in WordPress. This made it easy to include in our blog.
  • Storify can make your organization look pretty social media savvy, which is what people would tell us whenever we used it. It's also a fun way to tell a story in real time without having to invest too much effort in writing an old-fashioned blog.
  • Aside from using Storify to strengthen my organization's brand, I've learned that it can be an effective educational tool. I've used it to learn more about a news story by gathering tweets using the same hashtag. It's fun to see how a story unfolds in real time!
  • Storify picks up all of the retweets, which can be repetitive and confusing because sometimes people retweet hours after the event. I like how you can change the order of the posts in the timeline, but it would be nice if there were filters to eliminate retweets and specific posts.
  • When I was using Storify, it didn't gather all of the Facebook posts that were out there using the same hashtag. They should improve their search functionality to include as much as possible.
  • You have to drag posts in place, which can be tedious. It would be nice if Storify organized everything for you, and all you had to do was eliminate the posts you don't want to ad.
I would recommend that someone using Storify should have a social media strategy before investing any time in it. Also, Storify works best when coupled with events. There should be a plan to live-tweet, a hashtag and a way to communicate to people that you and your organization are capturing moments on Twitter, Instagram, etc. It would also be helpful if the organization has a platform to schedule tweets, such as Sprout Social or HootSuite, to pre-program tweets before an event.
Peter Huboi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • I like the Wordress plugin that allows using Storify in my Wordpress blog. I set up and installed Wordpress myself on my domain. Using Storify to create a blog post is an experiment I've repeated. It makes it easy to link in story elements and outbound links.
  • I was pleasantly surprised that on targeting "Lync vs Jabber' as a long tail keyword search phrase in my blog title "Lync vs Jabber decision point?" that I got "page 1" page results twice, one from the blog instance and one from the storify instance. More analysts and trade journal/blogs are writing about this topic now, so though my post and storify story are no longer on page 1 after a year, I still get weekly inbound traffic from search.
  • I was considering trying the business plan to see how we might construct vertical specific solution stories together from Polycom elements and our technology partner solution elements. It appears the plans have changed.
  • An option to select from available images would be nice.
  • An integrated "tumblr-like' rich editor would be nice. I find myself construction some story element in tumblr just to pull them in
Modular. Easy to use. Intuitive. I'd also tried Pinterest experimentally. When I found Storify, I liked the storify model better as it allows for easy drag and drop ordering of content elements. If you run your own wordpress blog, this a nice addition via wordpress plugin. Since you can grab story elements from other stories, anyone in marketing will love this tool.
Kristin Kline | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Storify takes disparate elements from across social sites and weaves them into one story that you're interested in telling. Especially using Twitter, which was the main source of the content in my Storify stories, individual tweets can get lost in the storm. Storify was a great way to clear the clutter away from what you want to say.
  • There are several social tools woven in with Storify that make sharing and receiving feedback easy. For example, people can easily comment on your Storify story through Facebook integrated comments and your Storify stories can be embedded across several social sites. The point is to get your story out there so that connection is vital.
  • Inputing different story elements into Storify is fairly easy. There are built-in sites that can be searched and the level of detail of that searching is based on the source. So for Twitter, you could search by keyword, user, including @replies or not, etc. Because these are your story elements, it's essential that this search tool is robust.
  • One insider tip if you're trying to embed your Storify story onto Tumblr. The embed code can easily be pasted into the Tumblr HTML format, but if you try to preview your post it might look like nothing is there. Even once you post it onto Tumblr, there will only be a small box in your (and your followers') feed. But check your Tumblr blog and it's there. My trick was always to include a line of text under the code that identified that this was a Storify story and that you have to click on it to see it. Though this is also a negative of the tool, that embedding on Tumblr is possible. Hopefully they work on embedding on that particular site, though...I sent them some feedback about it too as it's not quite there.
  • As a Storify story is dependent on the social elements going into it, and those social elements are moving at the speed of life, it can sometimes be difficult to go far enough back into the past to find the elements you're looking for. I used probably the biggest culprit, Twitter, so I would try to build my story within the couple of days after an event happened. Otherwise, you'll be scrolling endlessly to find your tweets and sometimes, if too far back, Storify would simply stop loading content. Though the search function did have many different features, a timespan search function would probably be very useful.
  • Though I mentioned it as an insider tip in the strengths section - that Tumblr embedding was possible - most of my experience embedding Storify stories on Tumblr was not smooth. At first I didn't think it worked at all and sent several emails to Storify support to figure out if it was user error or on their end. In the end, they told me it might be a browser issue on my end which may be the case but seemed somewhat unlikely given that I could see Storify stories everywhere else. So if you're embedding a Storify story on Tumblr, it will show up on your Tumblr blog but won't show up in your (or your followers') feed - where people are looking at your content 90% of the time. My fix was to include a line of text that said that it was a Storify story and you must click on it to see it, but I believe Storify needs to work on this issue.
  • Understanding the need for sites to grow their base of members, one thing I thought was odd about Storify was that readers of your stories had to log in if they wanted to like or comment on your stories. I saw quite a few users that had never built a story themselves but had created profiles just to follow other people's stories. With integrated Facebook comments, you'd think it would be easy to allow anyone to log in and comment without becoming a member, but that didn't seem to be the case. Perhaps I'm wrong and I only observed people on Storify commenting, but the empty profiles seem indicative of not being able to read and interact on the site without joining and that seems limiting.
  • As far as the Storify stories themselves, prepare yourself for endless scrolling. Especially if the story gets embedded, it then gets whittled down to a narrow box so event tweets take up a few lines. And if your story happens to be very long, readers may need to click to continue to see the rest of your story. I feel like you'll start to lose readers. There's just the one format, and people are used to scrolling but there may be a limit to how much Storify users want to share for this reason, either within a story or because the Storify is taking up the entire window of their blog (as examples).
I would recommend Storify if a colleague were looking for an interesting way to share a story, tie some social elements together, or wants an interesting social tool to look into. Storify could be good as a type of newsletter or to share a social conversation between a group. For all the strengths and weaknesses shared, Storify is simple to use and free. Though it still has some rough edges when it comes to sharing and embedding the content, as well as building stories from older social elements, Storify does make sense of social noise and that is well worth the time it takes to build a story.
November 10, 2013

Storify Fills a Niche

Score 9 out of 10
Vetted Review
Verified User
  • Curate social content around an event.
  • Publish a series of articles as a topic page.
  • Curate news items around a topic.
  • Direct deeper links, for instance of LinkedIn profiles, often throw error messages.
  • You cannot select an image and the image selected by Storify for an item isn't always the best image.
  • Changes don't always stick after saving.
I would recommend Storify, but would make sure it fits the business objectives of the colleague.
November 08, 2013

An Education Tool

Score 10 out of 10
Vetted Review
Verified User
  • Interface is easy to use and understand
  • Makes curation possible for even the most novice user
  • Being able to curate across social platforms helps companies show a broad spectrum of impact and conversation
  • Our company receives a lot of interaction on Facebook. It's difficult to capture this through Storify.
  • I wish it didn't split into multiple pages. Readers most likely won't go on to a second page.
Simply, Storify is easy to use. If someone asked me for help finding a curation tool I would absolutely recommend it.
Score 7 out of 10
Vetted Review
Verified User
  • At my company we focused on integrating social media conversations to better engage users and drive traffic across platforms. Storify is practically based around making this easier! It consolidates and simplifies what we try and do anyways in a way that is always perfectly pleasing to the eye.
  • Storify has a user base that is still growing. When I started using the tool it was simply a way to create content we would share on other social channels. Now it's become a platform for distribution and consumption all on its own, thus strengthening our social presence and position.
  • I think ease of use is important to note. Storify is set up in a way that is completely intuitive and easy to navigate. In being so, it's not intimidating for new users and encourages me to keep it on my social agenda.
  • Though Storify is growing, it does still have a small user base compared to other places you have the option of allocating resources. Since Storify content is much more time intensive than something you would blast on Twitter, the limited reach can be difficult to justify if you only have limited resources available or don't have a well integrated social strategy.
I would advise them to consider their goals. It resources are limited and large reach is the goal, Storify may not be for them. I would recommend identifying exactly that the objectives and KPIs are in the social strategy and see how that aligns with what's available.
November 06, 2013

Storify ME

Courtney Seymour | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Storify is a fantastic tool that can be used to connect with your audience across social media platforms.
  • It allows you to bring attention to sometimes overlooked social media pieces for example a tweet or a youtube video, and organize it in a way that makes sense for your audience.
  • Storify allows you to easily present information to an individual who might not have normally interacted with it, for example you can organize your story to include tweets for your reader who say, for example, does not use twitter, you can still provide them with the information even though they might not have seen it on the actual social media platform.
  • Storify helps you block out all the "noise" and because of that you can create a beautiful social media picture and really target what your audience wants to read about whether that is about a particular event, product, etc.
  • You can easily embed your story and share it so it does not take a lot for it to go viral.
  • If the future I would like to see more sources of social media available to search from, for example Reddit and Pinterest.
  • More interesting story designs (Prezi look - interactive and more visual).
Stay involved in the growing changing world of social media. Monitor trends and really get to understand what your consumer wants. Use Storify as a way to do it.
Score 9 out of 10
Vetted Review
Verified User
  • Creates a timeline of an event
  • Provides general social sentiment quickly
  • Adds humanization to a real-time event
  • Collects social data accurately
  • User interface
  • Site design
  • Integration with social networks OTHER than Twitter
It's the best tool around to create a social story from crowdsourced contributors, period.
Elina Vaysbeyn | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
  • Alerts users when they are mentioned in a Storify thread.
  • Nice interface for combining different types of media.
  • Shareable after the fact.
  • I don't think it makes its functionality immediately obvious, looks more like an aggregator than an essential tool.
  • The marketing around it hasn't been great, so managers at big companies are reluctant to have employees spend time using it.
  • A lot of creative content there just drowns among the rest, unseen, no tips on how to use it outside of the Storify medium.
I would say it's an interesting tool whose potential is still being explored. It's great for creating a nice timeline of events across social media channels, and if there is an opportunity for a multi-format story to be told, then it's a good alternative. It's good for aggregating material to share out through email blasts and social media.
Casey Fenton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Archiving content from Twitter.
  • Aggregating content from multiple social media platforms.
  • Offering embed options to present social media content on websites, blogs, or pretty much anywhere on the web.
  • Building interest driven communities (i.e. aggregating a lot of information about a particular topic to engage a particular audience).
  • We like to live-tweet academic conferences and events. We think of it as collaborative note-taking. Storify is a great place to "file" these notes for later reference, but it falls a bit short as a place to go during the live-tweeted event. This is due to the fact that it is slow to refresh, if I add a tweet to the story, it can take up to a few minutes for it to appear for other users viewing that story. So we definitely use Storify in these events, but it's an after thought rather than an integrated part of the live activity.
  • Storify is not as powerful as other social media platforms when it comes to driving new audiences to our content. Facebook, Twitter, and Google + help us expand our networks. Storify is more functional as an organization tool that we can use to engage our existing network.
  • Each Storify story seems to exist in a silo. It does not make natural connections between stories that might be emerging around the same interest or topic. In academics for example, we have created Storify stories around the value of a Liberal Arts Education. It turns out that others were doing the same, but we only discovered that by accident; Storify was not connecting the dots for us.
Before using Storify, you need to ask yourself why. If you're looking for a hot new social media platform that is going to drive new audiences to your content, then Storify is not the solution. But, if you are looking for a way to organize your social media content, archive it, and present it on platforms across the Web, then Storify does that better than anyone. In the academic world, I think most of my colleagues should be on Storify; the key is that they get into it for the right reasons.
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