Name: StoryStream & TrustedHousesitters: Customer Success Story
Uploaded: 2018-06-29T10:36:06.000Z
Duration: 2 min 38 s
Description: StoryStream & TrustedHousesitters: Customer Success Story

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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The StoryStream Platform is a visual commerce platform designed to assist businesses of various sizes in scaling their visual commerce strategy. According to the vendor, it combines user-generated content (UGC), customer testimonials, expert reviews, and owned content to create content experiences that aim to engage and convert shoppers. This platform is targeted towards marketing professionals, e-commerce managers, social media managers, content managers, and retailers across different industries.

## Key Features

**UGC Curation**: According to the vendor, the platform allows users to manage and curate UGC, influencer-created content, and earned social proof in one place. Users can collect high-quality UGC, secure usage rights, and leverage AI-driven content categorization to organize and tag content. The curated content can then be distributed across various digital channels.

**Live Video Shopping**: The platform enables users to engage with shoppers in real-time through live video shopping streams. Users can interact with the audience via live chat, emoji reactions, and other features. The live video player can be embedded on any web page or app, and integration with analytics platforms and CRM provides comprehensive insights.

**Shoppable Link In Bio**: The vendor claims that users can transform the link in bio experience into a dynamic and shoppable storefront. The platform allows users to showcase social proof content and campaign CTAs, and add trackable links to any destination. Customization options are available to align the social storefront with brand identity.

**Aura AI**: The platform offers an AI-powered content curation assistant that assists users in finding the best UGC. According to the vendor, the assistant automatically categorizes content based on tags and rules, and it can be integrated with the product catalog to match products with UGC. This feature aims to scale content personalization and sourcing for email and social campaigns.

**UGC Rights Management**: According to the vendor, the platform automates workflows for UGC acquisition and rights management. Users can capture explicit usage rights through approval processes and maintain compliance with GDPR regulations. The platform also allows users to build a library of approved UGC for marketing channels.

**Digital Screens**: Users can create curated digital displays for events and in-store experiences using the platform. The vendor claims that users can manage UGC, influencer content, and third-party reviews in one place. This feature aims to bring brand, employee advocacy, and CSR initiatives to life on digital screens, and the content can be seamlessly distributed across digital signage and displays.

**UGC for Email**: The platform offers the ability to enhance email performance with personalized UGC. According to the vendor, users can deliver authentic social proof content directly into email campaigns, enrich first-party data strategy with compelling content, and integrate with leading email service providers for dynamic and personalized imagery.

**UGC for Social Media**: Users can activate authentic UGC in their social media strategy using the platform. The vendor claims that users can collect UGC from social media platforms and secure usage rights. Integration with the social media ads media library allows users to increase engagement and conversions with customer-generated creative.

**Customer Testimonial Builder**: The platform provides users with the ability to build customer testimonials to enhance brand credibility. According to the vendor, users can collect and manage customer testimonials in one place, and leverage them in marketing campaigns and on product pages. This feature aims to increase trust and confidence in the buying journey.

StoryStream has proven to be an invaluable solution for users facing various business problems. By providing everyday content of their product in use, users have successfully prevented site migration and retained their audience. The recent addition of the media module has further enhanced their brand credibility and strengthened their products' independent standing. Additionally, StoryStream has proven to be a powerful tool for finding user-generated content that complements users' brand, ultimately improving brand perception and engagement.

The content organization feature within StoryStream has simplified content search and categorization based on its characteristics and use cases, allowing users to efficiently manage and showcase user-generated content. Users have also praised the platform for its ability to respect content owners' intentions while helping them gain rights to user-generated content, bridging the gap between social and digital websites and enhancing the customer journey online.

Moreover, StoryStream's integration with Instagram Reels and TikToks is highly requested by users as it would enable them to leverage popular social media formats within their campaigns. By aligning social media posts with their brand's digital presence, users have reported increased views, engagement, and a better impact on communication. Overall, StoryStream's unique capabilities empower users to effectively showcase user-generated content, maintain brand consistency across channels and platforms, enhance audience engagement, and ultimately drive business growth.

StoryStream is presented as a visual commerce platform for authentic online shopping experiences, specialising in User-generated Content and Video Commerce solutions. StoryStream boasts users among brands including Sainsbury’s, John Lewis, Porsche and Homebase to increase audience engagement and grow revenues while creating a more trusted customer experience.

Essential

Value

Premium

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Outgrow

StoryStream

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

StoryStream Platform Overview | Manage

Save time and get more done with StoryStream's automated content management solutions. From deep, AI powered content tagging to Intelligent Publishing, our platform handles the burden of organising and prepping your content for use.


About StoryStream

StoryStream is the world's most advanced content platform for automotive brands. Using patent pending AI, StoryStream transforms the car buying experience by automatically delivering more real, relevant content at scale to every customer touchpoint. Our platform enables better lead quality and increased conversions while driving efficiency into how content is managed across global teams, resulting in a better ROI. 

Some of the world’s most innovative automotive brands including Porsche, Volvo and Toyota use StoryStream to gain up to a 22% increase in conversions, 4.5x increase in customer engagement and an overall ROI of 5-1.


www.storystream.ai  or call +44 (0) 203 637 1169.

Rickshaw Travel & StoryStream, Customer Success Story

Rickshaw Travel wanted to continue to expand the reach of its brand’s ethos by encouraging more people to view holidays as a way of bringing meaning into their lives, and drive more holiday bookings.

To influence the emotional process of picking a holiday, Rickshaw Travel planned to take advantage of the vast amounts of social advocacy content they had been getting from happy customers. This User Generated Content (UGC) demonstrates credibility, offers strong validation and would influence prospective customers to trust Rickshaw Travel to provide a memorable holiday experience.

To combine the UGC with its existing website strategy, Rickshaw Travel partnered with StoryStream and set out three goals;

1. Inform holiday-makers about the value of meaningful travel experiences
2. Increase website engagement rates
3. Increase the web conversion rate

At StoryStream. we use patent-pending AI to transform how marketers source, manage and orchestrate digital content at scale across every customer touchpoint -delivering more conversions, greater marketing efficiency and improved ROI.

Some of the world’s most innovative brands use StoryStream to supercharge their customer  journeys with the most authentic and engaging content narratives.

www.storystream.ai

StoryStream & TrustedHousesitters: Customer Success Story

TrustedHousesitters are in the business of creating connections between pet owners that need sitters and pet lovers that are available to pet-sit. They start off the relationship by facilitating them meeting in the digital world and help them take those relationships into the real world. 

They wanted to launch a campaign that focussed on people who have to leave their pets to travel during the Christmas period and struggled to find the right reliable pet-sitters. To encourage those people to become members of TrustedHousesitters and help relationships to flourish over the festive season, we needed to create a campaign that really highlighted our brands trustworthy, community spirit in an authentic, credible way.

At StoryStream. we use patent-pending AI to transform how marketers source, manage and orchestrate digital content at scale across every customer touchpoint -delivering more conversions, greater marketing efficiency and improved ROI.

Some of the world’s most innovative brands use StoryStream to supercharge their customer  journeys with the most authentic and engaging content narratives.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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