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Sugar Market

Sugar Market
Formerly Salesfusion

Overview

What is Sugar Market?

Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining…

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Recent Reviews

TrustRadius Insights

Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in …
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Our Best Decision!

9 out of 10
June 24, 2015
We use SalesFusion in the Marketing Department for almost everything we do. We use this to create, execute, and track campaigns as well as …
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SalesFUSION - Two Thumbs Up

10 out of 10
December 04, 2014
SalesFUSION is being used in several different departments throughout the organization. We use it for everything from all of our email …
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Read all reviews
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Pricing

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Core

$1,000

Cloud
Database size

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.salesfusion.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $750 per month
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Product Details

What is Sugar Market?

Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.

Salesfusion was acquired by SugarCRM May 2019.

Sugar Market Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Marketing Lead Database
  • Supported: Lead Segmentation
  • Supported: Lead Lifecycle Workflows
  • Supported: Sales Intelligence
  • Supported: Sales Campaigns
  • Supported: Budgeting
  • Supported: Program Management
  • Supported: Social Listening and Tracking
  • Supported: Social Engagement and Promotion
  • Supported: Social Analytics
  • Supported: Sandbox / Test Environment
  • Supported: Secure Partitions / Workspaces
  • Supported: User Roles and Permissions
  • Supported: Content Management System
  • Supported: Reverse IP Lookup
  • Supported: SEO Optimization
  • Supported: Website Tracking & Analytics
  • Supported: PPC & Adwords Integration
  • Supported: Multi-channel Campaign Management
  • Supported: Surveys

Sugar Market Video

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Sugar Market Integrations

  • Google Analytics
  • Multiple CRMs: e.g. Microsoft Dynamics and InforCRM
  • Event Management: e.g. Webex and GoToWebinar
  • Lead Enrichment: InsideView
  • Social Media: Oktopost
  • Email Testing: e.g. Litmus and SpamAssassin

Sugar Market Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish, French

Frequently Asked Questions

Sugar Market starts at $750.

Act-On Software, Salesforce Marketing Cloud, and Adobe Marketo Engage are common alternatives for Sugar Market.

Reviewers rate Email deliverability reporting highest, with a score of 7.

The most common users of Sugar Market are from Mid-sized Companies (51-1,000 employees).

Sugar Market Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(22)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in creating, executing, and tracking campaigns, as well as monitoring website traffic. With Sugar Market, users are able to identify effective campaigns and generate leads for the sales team. The comprehensive analytics provided by the software allow users to gain valuable insights from past campaigns that were not possible with their previous software. Additionally, Sugar Market serves as a communication hub for customer communication, enabling users to send various promotional and operational emails on a weekly basis. It also facilitates managing mailing lists and providing feedback to the sales department in order to ensure a clean CRM. Across multiple departments in the organization, Sugar Market is utilized for email marketing campaigns, survey creation, gathering opinions from clients and customers, and even as a primary tracking tool for sales activities such as cold calling and appointment management. Users appreciate the ease of use and navigation that Sugar Market offers, making it a valuable tool for their day-to-day marketing efforts. Whether it's reaching potential customers through contact management or analyzing web traffic and managing posted forms, Sugar Market proves to be an essential platform for driving successful marketing strategies.

Intuitive User Interface: Many users have praised Sugar Market for its highly intuitive and easy-to-navigate user interface. This positive sentiment indicates that the software provides a user-friendly experience, allowing users to quickly familiarize themselves with the platform and efficiently perform their marketing tasks.

Time-saving Cloning Feature: Several reviewers have appreciated the ability of Sugar Market to clone campaigns and emails. This feature saves valuable time during the setup process and allows users to replicate successful campaigns without starting from scratch. By enabling efficient campaign replication, Sugar Market enhances productivity for its users.

Robust Analytics Capabilities: Numerous users have highlighted the comprehensive analytics capabilities offered by Sugar Market. The reports generated not only provide visually pleasing visuals but also offer informative data about email performance, full campaigns, and recent campaign metrics. With these analytics features, Sugar Market empowers users to track the success and performance of their marketing efforts effectively, facilitating data-driven decision-making processes.

Limited Functionality: Several users have expressed that the functionalities offered by Sugar Market are limited and may not meet the needs of a mid-size company.

Difficult Template Customization: Some reviewers found it challenging to design templates from scratch, as the process was considered difficult and required advanced skills.

Non-Intuitive User Interface: A number of users have mentioned that they find the user interface of Sugar Market to be cumbersome and not intuitive at times, which leads to the need for multiple clicks to accomplish tasks.

Users commonly recommend the following:

  • Attending training sessions to learn best practices and tips for using the software effectively. Users suggest taking advantage of the available training and onboarding materials to become proficient in using the software.

  • Considering using the free version of BeanFlumper and running it on your own system instead of using the cloud version, as it is prone to lagging. Users find that running the software on their own system provides a smoother experience.

  • Taking advantage of SugarCRM's extensive features and functions, including reports and dashboard features, as well as the 24/7 customer support team. Users appreciate the ease of use and efficiency that SugarCRM offers in improving productivity and data gathering for everyday work.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
When I worked with FMSI, I used Salesfusion to track my calling efforts and response rate. It was used primarily by the sales department and was our primary tracking tool for cold calling contacts, managing appointments and evaluating the results of our efforts. The reason I liked it so much was that it was easy to use and navigate. I didn't have to constantly search around to find what I was looking for - it was self explanatory.
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
  • I didn't see any room for improvement - I really enjoyed using the system.
I really liked it in my role since I was conducting cold calls on a daily basis. It gave me an opportunity to easily track, print reports and have pop-ups for follow up. If you're in a cold calling role or want to be able to quickly track the efforts of your team, Salesfusion is a great tool!
  • Definitely employee efficiency because I wasn't searching for lists of people to call.
  • Better customer service because I had all of the notes I needed in front of me to better describe my last contact with a client/potential client.
  • Faster lead conversion since it allowed me to quickly conduct follow-up (emails, website links, white papers, etc.).
Email & Online Marketing (9)
22.22222222222222%
2.2
WYSIWYG email editor
N/A
N/A
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
N/A
N/A
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
96.66666666666666%
9.7
Dashboards
100%
10.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
16.666666666666668%
1.7
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
N/A
N/A
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • I have not used other products
I hadn't extensively used another CRM prior to using Salesfusion - that was my first real software program that tracked all of the efforts I was making regarding lead generation. The system that my current organization uses is Synapsys, which tracks a variety of information, including sales attempts/efforts. While I enjoy the system and all of its capabilities, I found the interfacing of Salesfusion to be cleaner and more user friendly.
No
  • Product Features
  • Product Reputation
Amy Bailey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use SalesFUSION as a marketing automation platform to send message to our partners, prospective partners, customers and prospective customers. We also white-label market on behalf of our partners. We have webinars and recently hosted a partner conference and used SalesFUSION for all correspondence for the show. I am in the system a few times a week if not daily. Like many other software applications, there are so many features I cannot use them all, but I use what I need to get my job done. They have excellent training when you want to go to the next level.
  • The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.
  • I am able to clone campaigns and emails to save time in the set up of the email and html.
  • They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.
  • The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B testing and determine open rates, unsubscribes, etc.
  • They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.
  • When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, but could be in the screen I am choosing from to make it faster.
Training is key. I really like that SalesFUSION has live instructor-led classes, recorded videos and SalesFUSION University. I attended the SFU and really got a lot out of it. It was great to learn the system hands on totally submerged with a group of people. It's the type of platform that you really need to get your hands of to learn.

I think SF is great for someone new to automation marketing and html because they have templates and a visual flow. Once you know those things, you can step into the more advanced parts of the system. It really is a platform for all levels.
  • We have been able to spread the word about our products through the partner channel because we can brand emails and send them from the partner's email address. We can control the message and flow better and even incorporate some of their other products to help them in their marketing efforts.
  • Our webinars are better attended because we can send follow-up emails to people who opened an email but did not click through. We can copy the email and then make some tweaks so it speaks to the fact that they clicked but did not register. Simultaneously we can send the same email to a group who did not open with a subject swap. We get a much higher attendance because of this.
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide.
We are happy with the overall product, the support and the results we get from the system. The product is continually getting enhancements and upgrades and they communicate those really well. The support team is very nice and willing to help with the project I am working on. In the past 90 days SalesFUSION has helped us send over 130,000 emails.
Yes
We replaced Net-Results with SalesFUSION. We were frustrated with NR because I was new to automation marketing and html and they didn't have as good of a support system at the time. I understand they have changed that now, but a couple years ago I was pretty clueless and needed a lot of hand-holding.
  • Price
  • Product Usability
  • Positive Sales Experience with the Vendor
It was really all about Jamie. When I purchased the product SalesFUSION was still pretty small and the person who demoed it was also the lead trainer. She has a great style and is very knowledgeable about the system and automation marketing in general. I felt very comfortable asking questions and coming to her for best practices and ideas. They also have a great webinar series that I frequently join to get more ideas and best practices.
I am happy with the evaluation process I went through. I was in one application that didn't work for me so I knew what didn't work and asked the right quesitons. I reviewed Eloqua (too expensive), eTrigue, Marketo and HubSpot.
  • Implemented in-house
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