Name: Sumo
Author: Sumo group

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Affiliate

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App Store Optimization (ASO)

Computer-Assisted Translation

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Email Marketing

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Vertical-Specific

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### Email Marketing Strategies
Users generally praise Sumo for its email marketing capabilities. Reviewers highlight the ease of integrating Sumo into websites and the simplicity of settings, making it a valuable tool for growing email lists and increasing website traffic. The platform's features, such as social share buttons and pop-up subscription boxes, are commended for engaging visitors effectively. However, some users express limitations in sending emails to individual subscribers, particularly in the free version, indicating a desire for more personalized communication options. Despite this, the overall consensus leans towards the positive impact of Sumo's email marketing strategies in enhancing user engagement and lead generation efforts.

### Lead Generation Tools
Reviewers consistently highlight the user-friendly nature of Sumo's lead generation tools, emphasizing their ease of integration and configuration for capturing more subscribers and enhancing website content. Users appreciate the diverse range of tools available within Sumo, enabling them to efficiently grow their businesses and improve overall website performance. While some users express concerns about the increasing competition in the market and the pricing of Sumo's services, the general sentiment leans towards the positive impact of Sumo's lead generation tools on enhancing online presence and lead capture strategies.

### Subscriber Management
While some users praise Sumo for its ease of use in setting up pop-up forms and integrating with popular email management services, others express frustration with issues like emails not being sent to all subscribers and limitations on the number of emails that can be sent within a 24-hour period. The free plan's restrictions on sending emails to individual subscribers also receive criticism. Despite these drawbacks, Sumo's subscriber management tools have helped users grow their email lists and engage with their audience effectively.

### Campaign Optimization
Users consistently praise Sumo for its effectiveness in boosting traffic and enhancing email marketing campaigns. The general sentiment among reviewers is that Sumo's campaign optimization capabilities are robust and user-friendly, allowing for easy setup and automation even in the free version. The availability of a wide range of visually appealing templates is highlighted as a key feature that helps in creating elegant and attractive campaigns. Additionally, users appreciate the speed and simplicity with which they can execute digital marketing strategies using Sumo, even without extensive expertise in the field. This positive feedback underscores the value that Sumo's campaign optimization functionality brings to businesses looking to drive growth and increase their online presence.

### Traffic Enhancement Techniques
Users consistently praise Sumo for its ability to significantly boost website traffic and increase email subscribers. The platform's traffic enhancement techniques have been lauded for their simplicity and effectiveness in driving visitors to key areas of websites and capturing valuable data. Reviewers highlight how Sumo has helped them double their email subscribers, leading to increased engagement and traffic. The ease of integration and user-friendly settings have made it a popular choice for those looking to enhance their online presence and attract more visitors to their websites.

Wide range of templates, free software subscriptions, and courses: Users appreciate that Sumo offers a wide range of templates, free software subscriptions, and courses that are useful for learning about business and audience growth, marketing strategies, and customization of email campaigns. The availability of these resources has been mentioned by many reviewers as a valuable asset for their business development.

Easy to use with an intuitive interface: The user found Sumo to be easy to use, with an intuitive interface that makes it simple to navigate and perform tasks. This ease of use has been praised by multiple users who appreciate the straightforward nature of the platform.

Free plan with no limitations: Users like that Sumo offers a free plan, which allows them to access a generous range of services without any limitations on the number of recipients or emails per month. This feature has been highlighted by several reviewers as a major benefit for those starting out or looking to test the platform before committing to a paid plan.

Users have provided the following recommendations for SumoMe:

1. Users recommend testing SumoMe before purchasing to see if it is right for you. Many find it user-friendly but acknowledge a learning curve.
2. The excellent free version of SumoMe is recommended for trying out, as it offers a wide range of functionality that can benefit small businesses and digital marketers.
3. Implementing SumoMe through Google Tag Manager is recommended for easy integration on any website.

These recommendations highlight the importance of evaluating SumoMe before buying, trying out the free version to explore its capabilities, and utilizing Google Tag Manager for seamless integration.

Sumo is an online software platform that, according to the vendor, aims to assist websites in growing their audience, increasing engagement, and driving conversions. It offers a suite of tools that cater to businesses of various sizes, from small startups to large enterprises. Sumo is used by e-commerce companies, online publishers, marketing and advertising agencies, bloggers and influencers, as well as SaaS companies to optimize their websites and achieve their growth objectives.

## Key Features

**Email Capture**: Sumo provides customizable opt-in forms, including pop-ups, scroll boxes, welcome mats, and smart bars, which, according to the vendor, help website owners collect email addresses from visitors. Integration with popular email marketing platforms allows for seamless synchronization of captured emails. The vendor claims that A/B testing functionality is available to optimize the performance of the forms.

**Social Sharing**: Sumo offers customizable social sharing buttons that enable website visitors to easily share content on various social media platforms. According to the vendor, website owners can track the number of social shares to gain insights into the reach and popularity of their shared content.

**Audience Analytics**: Sumo's analytics tools provide insights into visitor behavior, including page views, unique visitors, bounce rates, and more. Website owners can also gain information on audience demographics, such as location, device type, and referral sources. According to the vendor, these analytics help optimize strategies and focus on content that resonates with the target audience.

**Heat Maps**: Sumo's heat maps visually represent user activity on websites, showing where visitors click, scroll, and spend the most time. This feature, according to the vendor, helps identify areas of interest and engagement, allowing website owners to optimize layout and design for an improved user experience.

**List Builder**: Sumo's list builder tool allows website owners to create and manage email lists, with segmentation options to target specific groups of subscribers. The vendor claims that automated email campaigns can be set up to engage with subscribers and nurture leads.

**Welcome Mat**: Sumo's welcome mat feature displays a full-screen call-to-action overlay when visitors land on a website. It can be customized with different designs, text, and images to capture visitors' attention and encourage action. According to the vendor, welcome mats can be triggered based on various factors, such as time on site, scroll depth, or exit intent.

**Scroll Box**: Sumo's scroll box feature presents an email capture form as visitors scroll down a webpage, capturing email addresses without interrupting the user experience. The vendor states that the scroll box can be customized in terms of design, timing, and placement on the page, making it an effective way to convert engaged visitors into subscribers.

**Smart Bar**: Sumo's smart bar is a fixed or floating bar that appears at the top or bottom of a webpage. It can be used to promote special offers, announcements, or collect email addresses. According to the vendor, the smart bar can be customized with different designs, text, and call-to-action buttons, ensuring continuous visibility and engagement as visitors navigate through the website.

Free

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

Sumo

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Sumo group

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Sumo

Overview

What is Sumo?