Supermetrics
Supermetrics
Supermetrics
Overview
What is Supermetrics?
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated...
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Pricing
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- No setup fee
For the latest information on pricing, visithttps://supermetrics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Supermetrics?
Supermetrics is a marketing data provider, dedicated to helping to build user-friendly data analytics tools anyone can use. The vendor states that Supermetrics is designed to enable individuals and organizations of all sizes to utilize cross-channel marketing and sales data efficiently, effortlessly and independently, and boasts over 400 000 users all over the world.
Supermetrics Video
No more copy-pasting marketing reports or getting unreliable data you can’t trust. Automate data delivery reliably and when you need it. Read how https://supermetrics.com/blog/marketing-data-problem.
Supermetrics Competitors
Supermetrics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
Fivetran, Swydo, by DialogTech, and Blockspring (discontinued) are common alternatives for Supermetrics.
The most common users of Supermetrics are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
 (23)
Reviews
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July 11, 2022
Supermetrics is Super Great.
We use Supermetrics to provide consolidated, automated reporting data to feed client dashboards. Rather than pulling performance metrics from each platform individually and manually, we can automate the pull of pre-formatted data. This not only saves a strategist's time, but also provides performance updates to the client on-demand.
- Automated updates.
- Platform integrations.
- Data formatting.
- Ease-of-use.
- Pricing/team scalability.
May 23, 2022
Effective and Easy
We use Supermetrics to pull data from multiple ad platforms that we use for our clients.
- Makes pulling data easier and quicker
- Can automate queries
- Good for less-technical people
- Doesn't have all fields
- Fields do not always correlate with fields in ad platform.
- More user friendly
May 18, 2022
Supermetrics Is An Important Tool For DTC Brands
We use Supermetrics to sync and consolidate our key direct-to-consumer and advertising data into one dashboard to analyze our business performance.
- Synching of advertising account data
- Filtering key data
- Some Shopify metrics, like # of new customers, aren't able to be synced.
May 06, 2022
Supermetrics connector for GA - Detailed review
Supermetrics is used for retrieving information from a traffic analysis platform Google Analytics. This has been used to retrieve data on a schedule. These Supermetrics sheets data are then used for powering up the reporting tools used in my organization.
- Supermetrics is easy to use, the ui is helpful for creating queries.
- Supermetrics allows to run the created queries on triggers.
- Supermetrics allows to connect with different data sources like Google Analytics etc .,
- Supermetrics sends alert on the failure of queries to the desired email address
- Supermetrics fails queries due to errors frequently
- Supermetric errors are hard to be fixed from user side
- Supermetrics should include a help page to resolve the errors
April 29, 2022
Great tool for data collection!
Supermetrics allows us to create tools in Data Studio that help us more efficiently collect data from Social Media. Being able to have the data all in one place saves a lot of time for us, and helps us baseline our efforts in our industry.
- Customer service is exceptional.
- The tool is reliable and has great uptime.
- Has a large amount of dimensions and metrics to choose from.
- Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
- No public data for LinkedIn.
- Definitely requires knowledge on how to use Google Data Studio.
April 28, 2022
Simple. Powerful.
All of our data systems were fragmented and there was no clear line of sight into business performance. With Supermetrics we have connected our key data systems and marketing platforms to provide consistent data visibility throughout all levels of the business. Since implementing Supermetrics, we've gleaned powerful insights that span marketing, sales, and customer service and have helped us make good business decisions.
- Scheduled refreshes
- Extensive list of connectors
- Ease of configuration
- Expanded data formatting options
- Auto-retry when data fails to update (Facebook API timeout problem specifically).
We use Supermetrics to automate reporting for presentations and as an ETL tool to import data into other tools.
- Supermetrics is easy to use to do API data connections.
- Automating reporting from marketing platforms.
- Sharing files via email on a schedule is easy.
- I have times when support was slower than expected but the answers were always helpful.
April 28, 2022
Supermetrics Review
We use Supermetrics for Sheets and as Connector for Google Data Studio mostly. Supermetrics is useful for automated reports. We create different automations for different purposes. Especially for a company like a digital marketing agency, it is essential to have a solution like Supermetrics, dealing with a lot of different companies means creating reports in a wide variety. With Supermetrics, we may have the data that we want in seconds without sampling. We create different dashboards in Google Data Studio with Supermetrics Google Analytics connector and different automation reports in Sheets such as daily, weekly or monthly reports. Supermetrics saved a lot of time of ours and made our reports super easy to create.
- Unsampled Data
- Very Fast
- Many Connectors for Differents Tools
- User Friendly UI
- Automated Reports with Triggers
- Not allowing multiple users.
- Running of queries is slow for big data.
- Too expensive.
Supermetrics powers our data analytics and reporting capabilities by importing API data from media publishers and analytics services such as Google Analytics into business intelligence tools such as BigQuery, spreadsheets in Google Sheets, and reporting tools such as Google Data Studio. It offers strong customization capabilities allowing you to choose the metrics and fields that are most beneficial to you but is limited somewhat by the areas allowed in the API integrations from the data sources.
- Data analytics
- Budget management
- Customized reporting
- Upsell for certain data sources
- Refreshing feeds can be clunky at times
April 10, 2022
Create interactive reports in Google Data Studio by bringing in data from Facebook, LinkedIn, Bing and more
We use Supermetrics to integrate non-Google data sources with Google Data Studio.
- Facebook Ads data integration with Google Data Studio
- LinkedIn Ads data integration with Google Data Studio
- Bing Ads data integration with Google Data Studio
- Free templates to start from for dashboards
- Documentation for metric names for different data sources - every network has a different label for Ad Spend, or Cost, or Spend, etc
We use Supermetrics for our monthly client reports. We use the Google Data Studio and then Supermetrics as an integration resource. It allows us to tie into data sources such as Facebook Ads, Google My Business and so much more.
It addresses our need to provide our marketing services to clients with actionable and insightful monthly reports.
It addresses our need to provide our marketing services to clients with actionable and insightful monthly reports.
- Easy to integrate with Google Data Studio.
- A huge set of integration partners.
- Good customer support.
- The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
February 01, 2018
Supermetrics + Digital Paid Media Advertising
We are a digital marketing agency with multiple clients across various platforms. Supermetrics is being used as a tool to connect metrics and reporting from all of our clients' campaigns, across the board. It allows us to monitor performance, budgets, and other metrics holistically, and accurately, all in one place.
- Supermetrics does a great job of accurately reporting on metrics
- Supermetrics does a great job of reporting across platforms
- Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
- Supermetrics is fairly more expensive than other tools
- Supermetrics is sometimes a bit too complicated to figure out, and requires time to learn
- It was difficult at first to figure out how exactly to integrate Supermetrics across platforms (but once we figured it out, it was good)