Supermetrics

Supermetrics

Customer Verified
Score 8.9 out of 10
Supermetrics

Overview

What is Supermetrics?

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated...
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Recent Reviews

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Pricing

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What is Supermetrics?

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://supermetrics.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

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Product Details

What is Supermetrics?

Supermetrics is a marketing data provider, dedicated to helping to build user-friendly data analytics tools anyone can use. The vendor states that Supermetrics is designed to enable individuals and organizations of all sizes to utilize cross-channel marketing and sales data efficiently, effortlessly and independently, and boasts over 400 000 users all over the world.

Supermetrics Video

No more copy-pasting marketing reports or getting unreliable data you can’t trust. Automate data delivery reliably and when you need it. Read how https://supermetrics.com/blog/marketing-data-problem.

Supermetrics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

Fivetran, Swydo, by DialogTech, and Blockspring (discontinued) are common alternatives for Supermetrics.

The most common users of Supermetrics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

 (23)

Reviews

(1-12 of 12)
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Score 10 out of 10
Vetted Review
Verified User
We use Supermetrics to provide consolidated, automated reporting data to feed client dashboards. Rather than pulling performance metrics from each platform individually and manually, we can automate the pull of pre-formatted data. This not only saves a strategist's time, but also provides performance updates to the client on-demand.
  • Automated updates.
  • Platform integrations.
  • Data formatting.
  • Ease-of-use.
  • Pricing/team scalability.
Supermetrics is well suited for any organization that advertises on multiple ad platforms. It is also useful for organizations that advertise on platforms with sub-par native reporting options. Supermetrics would be somewhat cost-prohibitive for large organizations that require many integrations and many user licenses.
May 23, 2022

Effective and Easy

Score 9 out of 10
Vetted Review
Verified User
We use Supermetrics to pull data from multiple ad platforms that we use for our clients.
  • Makes pulling data easier and quicker
  • Can automate queries
  • Good for less-technical people
  • Doesn't have all fields
  • Fields do not always correlate with fields in ad platform.
  • More user friendly
Supermetrics is necessary for any advertising agency that doesn't have an easy way of pulling data. When a client used multiple ad platforms, it is super easy to query data using Supermetrics from multiple sources and then aggregate it into a master file. You can also schedule refreshes so you do not have to constantly download reports from other platforms daily.
Score 9 out of 10
Vetted Review
Verified User
We use Supermetrics to sync and consolidate our key direct-to-consumer and advertising data into one dashboard to analyze our business performance.
  • Synching of advertising account data
  • Filtering key data
  • Some Shopify metrics, like # of new customers, aren't able to be synced.
Supermetrics is great if you're looking to sync your direct-to-consumer and advertising data into a single source like Google Sheets. This allows us to look at our sales and ad expenses by day to understand key performance indicators like CAC and ROAS.
Score 10 out of 10
Vetted Review
Verified User
Supermetrics is used for retrieving information from a traffic analysis platform Google Analytics. This has been used to retrieve data on a schedule. These Supermetrics sheets data are then used for powering up the reporting tools used in my organization.
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google Analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
  • Supermetrics fails queries due to errors frequently
  • Supermetric errors are hard to be fixed from user side
  • Supermetrics should include a help page to resolve the errors
Supermetrics is very well suited for retrieving huge data sets. Supermetrics can be used in scenarios where the daily refresh of data needs to be done. Supermetrics can be used only when the data results are within the maximum row limit of the spreadsheet, it can be used to retrieve huge data sets exceeding the row limit.
Trevor Irish | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Supermetrics allows us to create tools in Data Studio that help us more efficiently collect data from Social Media. Being able to have the data all in one place saves a lot of time for us, and helps us baseline our efforts in our industry.
  • Customer service is exceptional.
  • The tool is reliable and has great uptime.
  • Has a large amount of dimensions and metrics to choose from.
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
This may sound like a small detail, but SuperMetrics YouTube API includes the published date, while Google's does not. This one piece of information organizes my YouTube data so much better for my reports. I also find that the amount of data I can pull with Supermetrics makes it ideal for creating measuring tools rather than reporting.
April 28, 2022

Simple. Powerful.

Quinton Bowen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
All of our data systems were fragmented and there was no clear line of sight into business performance. With Supermetrics we have connected our key data systems and marketing platforms to provide consistent data visibility throughout all levels of the business. Since implementing Supermetrics, we've gleaned powerful insights that span marketing, sales, and customer service and have helped us make good business decisions.
  • Scheduled refreshes
  • Extensive list of connectors
  • Ease of configuration
  • Expanded data formatting options
  • Auto-retry when data fails to update (Facebook API timeout problem specifically).
Supermetrics makes "hard to get to" data easy to access. With the power of their data connectors, you can compile and consolidate multiple data sources into a singular dashboard that brings all key insights to the forefront. One of the most difficult tasks as a marketer is to ensure that you are always making the best data-driven decisions across multiple ad platforms, lead sources, and verticals. Supermetrics has been instrumental in helping us stitch all that data together for better decision-making.
Ken Schaefer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Supermetrics to automate reporting for presentations and as an ETL tool to import data into other tools.
  • Supermetrics is easy to use to do API data connections.
  • Automating reporting from marketing platforms.
  • Sharing files via email on a schedule is easy.
  • I have times when support was slower than expected but the answers were always helpful.
I would probably recommend Supermetircs for anyone who needs to automate data connections to marketing platforms. I would caveat the cost though. It isn't cheap. I imagine there are a lot of support resources needed and API management but some of the APIs have been around for a long time and don't need regular updating. The price of Supermetrics has risen substantially over the years.
April 28, 2022

Supermetrics Review

Score 8 out of 10
Vetted Review
Verified User
We use Supermetrics for Sheets and as Connector for Google Data Studio mostly. Supermetrics is useful for automated reports. We create different automations for different purposes. Especially for a company like a digital marketing agency, it is essential to have a solution like Supermetrics, dealing with a lot of different companies means creating reports in a wide variety. With Supermetrics, we may have the data that we want in seconds without sampling. We create different dashboards in Google Data Studio with Supermetrics Google Analytics connector and different automation reports in Sheets such as daily, weekly or monthly reports. Supermetrics saved a lot of time of ours and made our reports super easy to create.
  • Unsampled Data
  • Very Fast
  • Many Connectors for Differents Tools
  • User Friendly UI
  • Automated Reports with Triggers
  • Not allowing multiple users.
  • Running of queries is slow for big data.
  • Too expensive.
Supermetrics doesn't allow multiple users at the same time and it is a very expensive tool. So if you want to use Supermetrics with your team from the same account at the same time it is not possible. This is a big problem for our team because sometimes we have to work at the same time on different reports. This is why we are going to search for cheaper alternatives to Supermetrics.
Timothy McCormack | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Supermetrics powers our data analytics and reporting capabilities by importing API data from media publishers and analytics services such as Google Analytics into business intelligence tools such as BigQuery, spreadsheets in Google Sheets, and reporting tools such as Google Data Studio. It offers strong customization capabilities allowing you to choose the metrics and fields that are most beneficial to you but is limited somewhat by the areas allowed in the API integrations from the data sources.
  • Data analytics
  • Budget management
  • Customized reporting
  • Upsell for certain data sources
  • Refreshing feeds can be clunky at times
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
John Tarr | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Supermetrics to integrate non-Google data sources with Google Data Studio.
  • Facebook Ads data integration with Google Data Studio
  • LinkedIn Ads data integration with Google Data Studio
  • Bing Ads data integration with Google Data Studio
  • Free templates to start from for dashboards
  • Documentation for metric names for different data sources - every network has a different label for Ad Spend, or Cost, or Spend, etc
Excellent tool for bringing in lots of data sources to Google Data Studio (Facebook Ads, LinkedIn Ads, social organic metrics, etc.) Not great if you are only reporting on Google data sources.
Lindsay Halsey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Supermetrics for our monthly client reports. We use the Google Data Studio and then Supermetrics as an integration resource. It allows us to tie into data sources such as Facebook Ads, Google My Business and so much more.

It addresses our need to provide our marketing services to clients with actionable and insightful monthly reports.
  • Easy to integrate with Google Data Studio.
  • A huge set of integration partners.
  • Good customer support.
  • The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
Marketing agencies who would like to create data-rich reports with multiple campaign sources using Google Data Studio + Supermetrics.
Austin Voigt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are a digital marketing agency with multiple clients across various platforms. Supermetrics is being used as a tool to connect metrics and reporting from all of our clients' campaigns, across the board. It allows us to monitor performance, budgets, and other metrics holistically, and accurately, all in one place.
  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
  • Supermetrics is fairly more expensive than other tools
  • Supermetrics is sometimes a bit too complicated to figure out, and requires time to learn
  • It was difficult at first to figure out how exactly to integrate Supermetrics across platforms (but once we figured it out, it was good)
Supermetrics has been great for us, a more data-heavy, sophisticated agency, as we need accurate and detailed reporting of metrics for our clients, across multiple platforms. It is also adaptable to multiple formats - such as Excel or Google Sheets - so that we can adjust and design reports the way we need them to work.
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