TrustRadius: an HG Insights company

Survicate

Score8.6 out of 10

20 Reviews and Ratings

What is Survicate?

Survicate is survey software for getting continuous customer insights at scale. It can be used to measure customer satisfaction (CSAT), track an organization's Net Promoter Score (NPS), get website feedback, or test product-market fit. Survicate supports any use case related to collecting and managing customer feedback.

Survicate can be used to:

• Create customized surveys and start getting customer feedback within minutes

• Run surveys where they are needed: via email and link, on a website, in-product, or in mobile apps

• Connect with other tools, such as Hubspot, Salesforce, and Mailchimp, via native, one-click integrations

• Capture partial responses and target users at various points in their journey

• Bring all your user feedback (online reviews, customer support chats, user interviews, etc.) under one roof with Insights Hub

• Automatically categorize and analyze all your user feedback from surveys and connected sources with AI


With Survicate, users can:

• Get constant streams of insights from customers at all stages of the user journey to better understand their needs

• Learn what customers think of a website, product, or customer service and get data to validate ideas

• Automate continuous feedback collection to track key metrics over time

• Act on feedback to increase customer satisfaction and loyalty, reduce churn, build better products, and develop more effective marketing strategies


Media

survey distribution methods
an email survey
an email NPS survey
an in-product survey
a link survey
a mobile survey
the NPS dashboard
the responses dashboard
a website survey
a website survey
an in-product survey
a mobile survey
a word cloud analysis

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Top Performing Features

  • Changes to live survey

    Users can make changes to live surveys after they are published.

    Category average: 8.4

  • Survey templates

    Includes a selection of pre-made survey templates for different types of surveys.

    Category average: 8.2

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 7.8

Areas for Improvement

  • Multiple question types

    Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

    Category average: 8.7

  • Access controls

    Administrators can limit users’ ability to access data and edit content.

    Category average: 8.7

  • Response tracking

    Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

    Category average: 8.4

Great UX and robust functionalities

Use Cases and Deployment Scope

We use Survicate for Customer satisfaction (CSAT), Net Promoter Score (NPS) and other Surveys - whenever we need to deepen our understanding of our clients needs.

Pros

  • Easy to set-up
  • Seemless integration with MailChimp
  • Nice reporting

Cons

  • Working well for what we need

Best in-app survey tool, integrated with all top MarTech tools

Use Cases and Deployment Scope

We are using Survicate for in-app surveys targeting specific segments of customers to gather product feedback and measure NPS on a quarterly basis. We are also using link surveys and email-embedded surveys that help us to understand churn reasons, understand user acquisition channels better, as well as to improve our product features. We are using website surveys also on specific marketing websites and blog, where we are targeting engaged visitors and are able to help them navigate better through the pages.

Pros

  • Integrations
  • User targeting
  • Great UI & UX
  • Dedicated onboarding, and support
  • Automated analysis of open text responses
  • Survey distribution methods: web, mobile, email & link

Cons

  • More complex questions types

Return on Investment

  • Being able to automatically identify topics from open-text responses significantly reduced amount of manual work on our end. Hours saved on weekly basis.
  • One-time quick installation reduced the potential amount of development time required to either build surveys, or update them on our own.
  • We find these surveys to be a good alternative to lengthy questionnaires, or deep interviews. They're super quick to launch, and generate insights almost instantly. Money and time may be saved on user interviews, and incentives to take questionnaires.

Alternatives Considered

Sprig, Qualaroo Insights and Delighted by Qualtrics

Other Software Used

Amplitude Analytics, Intercom, HubSpot CRM, GetResponse, Twilio Segment

Usability

Comprehensive tool to create and embed surveys

Use Cases and Deployment Scope

Survicate provides the NPS survey within our landing page builder app. The process of creating the survey is super easy and intuitive; it allows us to create different scenarios and paths depending on different survey answers. It's also extremely helpful that Survicate integrates with systems we are using within the organization such as Hubspot and it works well. Lastly my words of appreciation to the support team, always positive, brilliant, and responding really fast to any queries.

Pros

  • Intuitive survey builder
  • Many integrations
  • Fast and effective support
  • Easy embed options

Cons

  • Not all embed options goes in line with survey features (like excluding certain emails while using _sva.showSurvey('tosurveyId') embed option.

Other Software Used

HubSpot CRM, Slack

Functional, but very basic

Use Cases and Deployment Scope

We use Survicate to collect in-app NPS and cSAT scores from end users throughout their journeys.

Pros

  • Limiting survey visibility via feature flags
  • In-app/intercept surveying
  • Real-time NPS and cSAT scoring

Cons

  • In my opinion, inconsistent and visually unappealing survey visuals (e.g., NPS and cSAT questions look completely different from each other, creating a disjointed visual experience)
  • Poor customer service (in my experience, issue resolution can take weeks)
  • Lack of clarity around API & other technical capabilities requiring engineering assistance
  • Very limited maximum response limit per month

Return on Investment

  • Calculating NPS
  • Calculating cSAT

Alternatives Considered

SurveyMonkey, Pendo Feedback, FullStory and Quantum Metric

Usability

Survicate review

Use Cases and Deployment Scope

We use Survicate to understand needs and pains of users', who go through our funnel and how they perform depending on the answers in the app by integrating analytical tools.

Pros

  • Clear and simple integration process
  • It's a great tool in terms of speed of hypothesis validation. You can set up a survey and get responses for one hour. The only limit is your traffic.
  • Almost immediate support response
  • Easy to use. You have opportunity to set-up your audience and survey placement in various ways

Cons

  • Minor usability issues on the step of audience setting (no drop-down menu for attribute values )
  • There is no option to make "other" answer required